Consumers Agree with Kashi(R) Company That Health Food Doesn't Have to Taste Like Cardboard.More Than 100,000 Votes Cast in the One-Month Granola Bar Cardboard Showdown LA JOLLA La Jolla (lə hoi`yə), on the Pacific Ocean, S Calif., an uninc. district within the confines of San Diego; founded 1869. The beautiful ocean beaches, in particular La Jolla shores and Black's Beach, and sea-washed caves attract visitors and , Calif. -- Kashi Company, the premier natural food products company, today announced the results of its chewy chew·y adj. chew·i·er, chew·i·est Needing much chewing: chewy candy. chew  i·ness n. granola bar taste test challenge, issued to the public on September 4. In the challenge, Kashi offered free samples of its TLC TLC total lung capacity; thin-layer chromatography. TLC abbr. 1. thin-layer chromatography 2. [TM] Chewy Trail Mix granola bar and agreed that if a majority of consumers didn't love the bar, that Kashi Head Food Developer, Jeff Grogg, would eat the box(a) the bars are packaged in. "We are thrilled by the positive response to our TLC[TM] Chewy Trail Mix granola bars," says Grogg. "102,703 people voted, and 52 percent agreed that our product is tasty. We all remained confident that the granola bars would do well in the taste test, and these numbers confirm what we at Kashi have believed all along - that nutritious food doesn't have to taste like cardboard." The challenge invited consumers to log onto the Kashi Web site, www.kashi.com, to request a free granola bar. After receiving and trying the bar, tasters voted online to indicate whether they thought the bar was "quite tasty," or "tasted a lot like cardboard." For those who loved the bar but couldn't resist the idea of seeing Jeff eat the box anyway, a third alternative provided was "quite tasty, but eat the box." "This online challenge was a fun and engaging way to prove that Kashi's all-natural foods are also delicious," says Grogg. "A majority of consumers voted that the bars were tasty but 34 percent of them wanted to see me eat the box anyway," he exclaimed. "It seems the Kashi consumer has both great taste and a great sense of humor Noun 1. sense of humor - the trait of appreciating (and being able to express) the humorous; "she didn't appreciate my humor"; "you can't survive in the army without a sense of humor" sense of humour, humor, humour ." The cardboard box eating stunt would have taken place on Thursday, October 19. "I was prepared to eat the box," says Grogg. "But I am definitely relieved that now I am off the hook!" Video clips of Grogg's victory speech are available on the Kashi Web site, www.kashi.com, until Monday, October 30. (a) The materials in our boxes might be full of fiber, but the FDA FDA abbr. Food and Drug Administration FDA, n.pr See Food and Drug Administration. FDA, n.pr the abbreviation for the Food and Drug Administration. has approved them for packagingConot for eating. So don't try this at home! About Kashi Company Founded in 1984, Kashi is a company on a mission to redefine how people eat to achieve their best lives. As a pioneering health food brand, Kashi is dedicated to providing great tasting, healthy and innovative foods that enable people to achieve optimal health and wellness. Its products are natural, minimally processed, and free of highly refined sugars, artificial additives and preservatives preservatives, n.pl food additives that hinder spoilage by reducing the growth of microorganisms. Include nitrates and nitrites, benzoates and sulfites, and many others. . Kashi brands include: Kashi([R]) GOLEAN([R]) cereals, hot cereal, bars, shakes and waffles; Kashi([R]) Heart to Heart([R])cereal, instant oatmeal and waffles; Kashi([R])7 Whole Grain Puffs, Honey Puffs, Nuggets Nuggets can refer to several branches of interest:
 m`lout) [Ger.,=transformed sound], in inflection, variation of vowels of the type of English man to men. ]es; Kashi([R])Pilaf. For more information, visit www.kashi.com.
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