Consumers "Connect With the Starrs"; Century 21 System enters multi-level alliance with rock n' roll icon Ringo Starr.Business/Real Estate/Advertising/High-Tech & Entertainment Editors PARSIPPANY, N.J.--(BUSINESS WIRE)--May 1, 2000 Century 21 Real Estate Corporation announced today that it has teamed up with rock n' roll icon, Ringo Starr Noun 1. Ringo Starr - rock star and drummer for the Beatles (born in 1940) Richard Starkey, Starkey, Starr Beatles - a rock group from Liverpool who between 1962 and 1970 produced a variety of hit songs and albums (most of them written by Paul McCartney and for a multi-level alliance designed to maximize visibility for the CENTURY 21(R) Connections program. The alliance will include the Century21.com title sponsorship of the Connections Tour 2000 with Starr's Sixth All-Starr Band that is scheduled to begin May 12 and run through July 1. The tour is already confirmed to visit 28 cities nationwide, including stops in New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of , Chicago, Los Angeles Los Angeles (lôs ăn`jələs, lŏs, ăn`jəlēz'), city (1990 pop. 3,485,398), seat of Los Angeles co., S Calif.; inc. 1850. , Atlanta, South Florida and Washington, DC. Additionally, Mr. Starr will be featured in the System's new "Perfect Hookups" 30-second television advertisement A television advertisement, advert or commercial is a form of advertising in which goods, services, organizations, ideas, etc. are promoted via the medium of television. that depicts the unique ability of CENTURY 21 offices to connect consumers with all of the products and services necessary for a successful real estate experience. Visitors to www.Century21.com will have the opportunity to participate in live web chats with Ringo Starr, and on-line auctions, and explore the various products and services offered through the CENTURY 21 Connections program. "Through CENTURY 21 Connections, CENTURY 21 offices can arrange a `total home experience' for their customers by bringing together all of the products and services a new homeowner needs and wants," said Steve Savino, Senior Vice President, Marketing, Products and Services for Century 21 Real Estate Corporation. "Just as CENTURY 21 offices connect consumers to various value-added services, Ringo Starr connects the best musical talent for top-notch entertainment." Revolutionary Ad Campaign The newest addition to the EFFIE award-winning "Real Estate for the Real World(SM)" ad campaign, "Perfect Hookups," 30-second television commercial illustrates the "simplified home-buying" experience available through CENTURY 21 Connections, and features cameo cameo (kăm`ēō), small relief carving, usually on striated precious or semiprecious stones or on shell. The design, often a portrait head, is commonly cut in the light-colored vein, and the dark one is left as the background. appearances by Ringo Starr; as well as Dean Johnson Dean Elton Johnson (born June 24, 1947) was formerly the majority leader of the Minnesota Senate. He was first elected to the Senate in 1982 and represented the 13th Senate District. and Robin Hartl, stars of the hit cable television show, "Hometime(R)." Created by the CENTURY 21 System's agency, Lowe Lintas & Partners, "Perfect Hookups" will premier May 15 during NBC's Today Show. It will air nationally on network and cable television stations. The new ad opens with a CENTURY 21 agent guiding a young couple through their new home and offering them some of the various CENTURY 21 Connections services available. The agent offers choices for home entertainment - cable TV, satellite TV or Ringo Starr who obliges by gesturing to a band behind him and commenting, "with a little help from my friends." The spot breaks on the heels of the May 12 kick-off of the Century21.com Connections Tour 2000 concert series. Live Web Chats with Ringo Starr Applying the latest in web chat technology, Century21.com will bring the www.Century21.com Connections Tour 2000 and Ringo Starr into the homes of America with a series of live web chats from various locations throughout the tour. By simply clicking on the Ringo Starr "Live Chat" button located on the www.Century21.com home page, visitors will have the opportunity to converse in real time with Mr. Starr. The first chat is scheduled to take place on the evening of Sunday, May 7 at 8:00 p.m. from Atlantic City Atlantic City, city (1990 pop. 37,986), Atlantic co., SE N.J., an Atlantic resort and convention center; settled c.1790, inc. 1854. Situated on Absecon Island, a barrier island 10 mi (16. , NJ. On-Line Auctions for Charity In addition to searching for CENTURY 21 offices and property listings, mortgage and other home sale or purchase information, visitors to www.Century21.com, will have the rare opportunity to place bids for their favorite Ringo Starr signature items through a series of on-line auctions. Visitors to the site will be prompted to click on the Ringo Starr "Auction" button where they will view the items and place their bids. The on-line auctions will last for approximately ten weeks with a number of authentic items being featured each week. The site will communicate with participants regarding the status of their bids as well as providing notice when a winning bid has been chosen. All proceeds generated as a result of the on-line auctions will benefit Inner City Games, a non-profit organization A non-profit organization (abbreviated "NPO", also "non-profit" or "not-for-profit") is a legally constituted organization whose primary objective is to support or to actively engage in activities of public or private interest without any commercial or monetary profit purposes. dedicated to providing enrichment opportunities for inner-city youth. Consumer Connections The CENTURY 21 Connections program provides services including mortgage services, home warranties and utility connection and disconnection services, as well as assistance with moving-related tasks such as vehicle and voter registration Voter registration is the requirement in some democracies for citizens to check in with some central registry before being allowed to vote in elections. An effort to get people to register is known as a voter registration drive. Centralized/compulsory vs. , local newspaper delivery and address changes, all at no cost to the consumer. Beginning in June, CENTURY 21 offices will have the opportunity to bring their local connection services closer to home by making them accessible via www.Century21.com. Soon after, the web site will be enhanced to include a means for the electronic submission of consumer requests for CENTURY 21 Connections services. In response to the request, CENTURY 21 Connections representatives will contact the customer to review the services needed and handle many of the time-consuming details that ensure a smooth transition. "We're proud to sponsor Ringo Starr and his All Starr Band," said Robert Moles Moles Definition A mole (nevus) is a pigmented (colored) spot on the outer layer of the skin (epidermis). Description Moles can be round, oval, flat, or raised. They can occur singly or in clusters on any part of the body. , President and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of Century 21 Real Estate Corporation. "The connection we all have with the music of Ringo and his legendary bandmates is certainly strong, as is the connection between the CENTURY 21 System and millions of home buyers and sellers around the world." Century 21 Real Estate Corporation (www.century21.com) is the franchisor of the world's largest residential real estate sales organization, with over 6,300 independently owned and operated franchised broker offices in more than 28 countries and territories worldwide. Century 21 Real Estate Corporation is a subsidiary of Cendant Corporation (NYSE NYSE See: New York Stock Exchange : CD) and is part of the move.com family of relocation, real estate and home-related services companies. Lowe Lintas & Partners Worldwide is the global advertising arm of The Lowe Group. The Lowe Group was founded in London in 1981 and now ranks among the world's top 5 agency groups, with billings in excess of US $12 billion and offices in over 80 countries. Lowe is a member of the Interpublic Group of Companies This article or section needs sources or references that appear in reliable, third-party publications. Alone, primary sources and sources affiliated with the subject of this article are not sufficient for an accurate encyclopedia article. (NYSE:IPG IPG Implantable pulse generator, see there ). BFG BfG Bundesanstalt für Gewaesserkunde (Germany: Federal Institute of Hydrology) BFG Big Friendly Giant (Roald Dahl book) BFG Battlefleet Gothic (game) BFG Briefing Communications has been working with Century 21 Real Estate Corporation and Ringo Starr to orchestrate or·ches·trate tr.v. or·ches·trat·ed, or·ches·trat·ing, or·ches·trates 1. To compose or arrange (music) for performance by an orchestra. 2. the tour, on-line chats and the on-line auction. BFG Communications is headquartered in Hilton Head, SC and is Century 21 Real Estate Corporation's promotions agency of record. For a full tour schedule, visit www.Century21.com or www.ringostarr.com. For additional information on the band members, visit www.JackBruce.com, www.EricCarmen.com, www.DaveEdmunds.com, www.SimonKirke.com and www.MarkRivera.com. |
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