Consumers' Need for Speed Expected to Drive Broadband Subscriptions to Double in 2001.Entertainment Editors NEW CANAAN New Canaan (kā`nən), town (1990 pop. 17,864), Fairfield co., SW Conn.; settled c.1700, inc. 1801. It is mainly a residential town and suburb of nearby New York City. Silvermine Guild Arts Center is located there. , Conn.--(ENTERTAINMENT WIRE)--Dec. 14, 2000 More than 12 million households projected to have high-speed Internet access See how to access the Internet. by the end of 2001 The number of residential broadband subscribers in the U.S. jumped by nearly one million during 3Q00. This torrid pace is expected to continue during 4Q00 bringing the total number of households with high-speed Internet See broadband. access to 5.6 million by the end of 2000 according to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. a study released by MarketMaps LLC (Logical Link Control) See "LANs" under data link protocol. LLC - Logical Link Control in partnership with CENTRIS(SM). Driven by the desire to speed downloads of Web pages, family pictures and MP3 files and enticed by low monthly subscription fees and free installation, consumers are signing up for cable and DSL DSL in full Digital Subscriber Line Broadband digital communications connection that operates over standard copper telephone wires. It requires a DSL modem, which splits transmissions into two frequency bands: the lower frequencies for voice (ordinary Internet access in record numbers. As detailed in the report "Residential Broadband Customers: Profiles and Forecasts," high-speed Internet access is reaching beyond those with a business need to those with a desire for an enhanced experience. "It's like the sport utility vehicle is to transportation," says Bill Ablondi, principal, MarketMaps LLC and co-author of the study, "you don't always need the extra room, power and traction, but the additional expense is worth it when you do. And, once you have one, you'll tend to go places where you can use the extra capability." This is just what the media and entertainment industry is watching for -- where will consumers take these faster pathways? What will be the broadband "killer app A software application that is exceptionally useful or exciting. Killer apps are innovative and often represent the first of a new breed, and they are extremely successful. For example, in the late 1970s, the VisiCalc spreadsheet was the killer app for the Apple II, providing reason ?" The votes are still being counted, but early returns show that broadband households are more likely to shop online and spend more when they do. They are more likely to be consumers of video entertainment by virtue of having multiple VCRs, a DVD DVD: see digital versatile disc. DVD in full digital video disc or digital versatile disc Type of optical disc. The DVD represents the second generation of compact-disc (CD) technology. console and premium cable services. Compared to all Internet households, broadband subscribers are less likely to have a Web appliance, but much more likely to have an MP3 player. The report: "Residential Broadband Customers: Profiles and Forecasts" profiles current broadband households by key demographic characteristics as well as their inventory of technology and entertainment systems. It provides projections of broadband access with an analysis of factors affecting adoption. For a copy of the report visit www.marketmaps.net or contact Bill Ablondi at 203/966-4992. About MarketMaps MarketMaps is a research, analysis and forecasting consulting firm based in New Canaan, Conn. Founded by Bill Ablondi, former head of International Data Corporation's New Media Group, the firm assists product development and marketing organizations capitalize on opportunities created by information technology advancements. About CENTRIS(SM) CENTRIS(SM) is a research and information services See Information Systems. firm for the converging industries of communications, entertainment and technology specializing in cable, satellite, home video, motion pictures, telecommunications and the Internet. Its products are based on weekly nationally projectable interviews of 1,000 households profiling more than 60 consumer electronics, entertainment, telecommunications and geo-demographic measures. CENTRIS(SM) is headquartered in Philadelphia with an office in Los Angeles. |
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