Consumers' Favorite Super Bowl Moments Come to Life in New ''Coors Light(R) Super Train'' Ad Spot.GOLDEN, Colo. -- New Ad Features the Silver Bullet silver bullet - magic bullet Train Revisiting Some of the Greatest Super Bowl Moments As It Delivers Cold, Refreshing Coors Light to Thirsty Fans The greatest moments in the 40-year history of the Super Bowl come to life in the newest television advertisement A television advertisement, advert or commercial is a form of advertising in which goods, services, organizations, ideas, etc. are promoted via the medium of television. from Coors Light, the official beer sponsor of Super Bowl XL. In the new "Coors Light Super Train" spot, the Silver Bullet Train takes a journey through NFL NFL abbr. National Football League NFL (US) n abbr (= National Football League) → Fußball-Nationalliga history, delivering cold refreshment to football fans while witnessing their greatest NFL Super Bowl moments and history-making plays made by some of the sport's best athletes and coaches. The spot will debut during the Tampa Bay Tampa Bay, inlet of the Gulf of Mexico, 25 mi (40 km) long and 7 to 12 mi (11.3–19 km) wide, W Fla., separated from the Gulf by numerous small islands; it receives the Hillsborough River. St. vs. New England NFL game on FOX on December 17. "The new ad commemorates those quintessential Super Bowl moments football fans will never forget, with legendary coaches and players ranging from Vince Lombardi and Hank Stram to Joe Namath and Marcus Allen," said Jim Sabia, vice president of marketing for Coors Brewing Company. "As the official beer sponsor of the NFL, we sent our Silver Bullet Train on a retrospective journey we think will excite fans and get them talking." Developed by Foote Cone and Belding Chicago, "Coors Light Super Train" combines the work of noted Hollywood effects shop Digital Domain and director Fred Raimondi to deliver a historical look at the memorable moments of past Super Bowls. The spot also features the song, "Love Train," by Hall of Fame R&B act The O'Jays. The spot opens with fans witnessing a handshake between Kansas City Coach Hank Stram and Green Bay Coach Vince Lombardi just before the kick-off of Super Bowl I. The Silver Bullet Train arrives at the stadium bringing with it cold, refreshing Coors Light and then it rolls on through a montage of Super Bowl moments from dominant teams of the 70s, 80s and 90s. Through the ad, fans will relive exciting moments such as Joe Namath guaranteeing a Jets win in Super Bowl III Super Bowl III was the third AFL-NFL Championship Game in professional American football, but the first to officially bear the name "Super Bowl" (The two previous AFL-NFL Championship Games would retroactively be called "Super Bowls" as well). ; Hank Stram delivering his famous "Pump it in there, baby!" quote; Marcus Allen breaking Super Bowl rushing records in Super Bowl XVIII Super Bowl XVIII was the 18th championship game of the modern National Football League (NFL). The game was played on January 22, 1984 at Tampa Stadium in Tampa, Florida following the 1983 regular season. ; the Pittsburgh Steelers' famed "Steel Curtain;" and other historical moments. The 60-second ad, which will run through the end of the NFL season, is the latest in the series of Coors Light Love Train advertising spots that debuted in April. The ads have received an enthusiastic response from consumers and the trade, and internal research indicates an increase in purchase intent and positive brand image with target consumers after viewing the Love Train spots. About Coors Brewing Company Coors Brewing Company is a subsidiary of Molson Coors Brewing Company Molson Coors Brewing Company (TSX: TAP; NYSE: TAP) is a company that was created by the merger of two of North America's largest breweries: Molson of Canada, and Coors of the United States, on February 9, 2005. , (NYSE NYSE See: New York Stock Exchange :TAP)(TSX TSX Toronto Stock Exchange (TSE before April, 2002) TSX Transfer from Stack Pointer to Index TSX True Space Extension :TAP). It is the third largest brewer in the U.S. The company's U.S. brands include Coors Light, Molson Canadian, Coors, Aspen Edge, Killian's Irish Red, Keystone, Blue Moon, Coors NA and Zima XXX. For more information on Molson Coors, visit the company's Web site, www.molsoncoors.com. |
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