ConsumerNet Announces Exclusive Alliance with AdTools to Market New Technology That E-Mails Commercial Spots Directly to Consumers.RED BANK, N.J.--(BUSINESS WIRE)--May 24, 1999-- New IceNine Technology Embraced By Cable Networks A&E, VH1 and Showtime show·time or show time n. 1. The time at which an entertainment, such as the showing of a movie, is scheduled to start. 2. Slang The time at which an activity is to begin. Noun 1. Events Television ConsumerNet, the leading online database management and direct marketing firm, today announced an exclusive agreement with AdTools, Inc., the leader in developing desktop Internet marketing See Internet advertising. applications. The agreement provides ConsumerNet with the exclusive rights to market and sell AdTools innovative IceNine product to the television and music industries. ConsumerNet will leverage AdTools' state-of-the-art technology to conduct highly targeted direct marketing campaigns to its proprietary database comprised of over 2 million opt-in consumers. ConsumerNet clients now have the ability to identify consumers based on over 50 fields of information including demographic and self-reported preferences. Clients can also e-mail an instant-play, audio commercial spot of up to 60 seconds, which includes built-in database functions, instant text updates, three hyperlinks and synchronized syn·chro·nize v. syn·chro·nized, syn·chro·niz·ing, syn·chro·niz·es v.intr. 1. To occur at the same time; be simultaneous. 2. To operate in unison. v.tr. 1. graphics. "The IceNine technology gives advertisers, for the first time, the ability to send their commercial spots directly to targeted consumers, instead of hoping they happen to hear the spot on the radio," said Marcus Peterzeil, Senior Vice President, Sales and Marketing for ConsumerNet. "We chose ConsumerNet to represent AdTools in the release of IceNine due to their unique ability to merge our technology with the power of their extensive database marketing capabilities," explained Chris Heitman, Marketing Director of AdTools. ConsumerNet is utilizing the IceNine product for a variety of clients within the cable television industry. Recent IceNine campaigns were executed for VH1's Rock & Roll Hall of Fame Induction induction, in electricity and magnetism induction, in electricity and magnetism, common name for three distinct phenomena. Electromagnetic induction Ceremony and Divas concert special, Showtime's pay-per-view concert featuring the Backstreet backstreet Noun a street in a town far from the main roads Adjective denoting secret or illegal activities: a backstreet abortion backstreet n Boys, and A&E's 'Live By Request' special featuring Kenny Rogers. In addition, IceNine is currently being used for a variety of clients within the music industry including Hollywood, Elektra, Motown, Epic, Island/Def Jam, Jive, Capitol Capitol, seat of the U.S. Congress Capitol, seat of the U.S. government at Washington, D.C. It is the city's dominating monument, built on an elevated site that was chosen by George Washington in consultation with Major Pierre L'Enfant. and Columbia Records For the Columbia Records label which was a unit of EMI, see . For the Columbia Records label in Japan, see . Columbia Records is the oldest surviving brand name in recorded sound, dating back to 1888, and was the first record company to produce pre-recorded records as . ConsumerNet's other database clients include SonicNet, Liquid Audio, United Media, Spinner.com, Culinary cu·li·nar·y adj. Of or relating to a kitchen or to cookery. [Latin cul  n .com,
Fox Interactive and Columbia TriStar.
"As the online universe grows, we are embracing new technologies such as ConsumerNet's IceNine product to enhance our traditional marketing efforts," commented Marina Marina “a piece of virtue.” [Br. Lit.: Pericles] See : Virtuousness Capurro, Vice President, Communications, Showtime Sports and Event Programming. Michael Mohamad, Vice President, Marketing, A&E Network commented, "For 'Live By Request,' we felt ConsumerNet's ability to e-mail our radio spot and print ad directly to targeted entertainment consumers was a unique and effective consumer marketing program." Founded in 1991, ConsumerNet, formerly Music Marketing Network, is one of the premier online database management and direct marketing firms. With its Co-operative Database Alliance of over 50 companies, ConsumerNet provides its Alliance Partners access to a wealth of consumer demographic and lifestyle preference information. |
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