Consumer surveys find Sony VCRs No. 1.PARK RIDGE Park Ridge, city (1990 pop. 36,175), Cook co., NE Ill., a suburb adjacent to Chicago, on the Des Plaines River; inc. 1873. It is chiefly residential. Several national and international corporations have their headquarters in Park Ridge. Nearby is O'Hare International Airport. , N.J.--(BUSINESS WIRE)--Feb. 26, 1996--Two independent consumer electronics studies commissioned in late 1995 concluded that Sony brand VCRs ranked highest among consumers for product satisfaction and value. The studies, conducted by Chilton Research Services and Intersearch Corp., two leading national marketing research firms This is a list of marketing research firms. In the case of research groups or conglomerates the location of the headquarters of the parent entity is given. Australia
Over 1,000 randomly chosen respondents were asked to rank their VCRs on a scale of one to ten A scale of one to ten or scale from one to ten is a general and largely vernacular concept used for rating things, people, places, ideas and so on. It is the naturally most popular choice of scale used in ordinary speech, followed by scales of one to five and then one to for the following five categories: Overall Satisfaction, Picture Quality, Ease of Use, Reliability, and Value. With a mean score near nine in every category, Sony's VCRs came out on top, besting such rivals as RCA See RCA connector and video/TV history. , Panasonic, Magnavox, Mitsubishi and JVC JVC Victor Company of Japan (or Japan's Victor Company) JVC Jewelers Vigilance Committee JVC Jesuit Volunteer Corps JVC Jet Vane Control (directs VLS-launched missiles) JVC Jonker-Volgenant-Castanon . Additionally, in a separate question, consumers were asked to gauge the likelihood of a repeat purchase of their present brand of VCR VCR: see videocassette recorder. VCR in full videocassette recorder Electromechanical device that records, stores on a videotape cassette, and plays back on a TV set recorded images and sound. . Sony tied for first place with RCA and Magnavox, underscoring overall product satisfaction. Jim Bonan, vice president Home Audio/Video Marketing Company, Consumer Products Group, was not surprised. "We firmly believe that Sony's quality is second to none, and have invested considerable time and effort to ensure this," Bonan said. Seeking even more specific customer feedback, Sony commissioned Intersearch Corp. to pose the same questions to a group comprised exclusively of Sony VCR owners. One hundred users of the Sony SLV-780HF VCR, a fully-featured Hi-Fi Stereo VCR, ranked the model an average of 8.8 for Overall Satisfaction (ten being the maximum score) and an average 8.9 for Picture Quality, demonstrating the same level of superior quality and customer satisfaction seen in the brand survey. On the one to four scale for repeat purchase, four meaning "Very Likely to Buy Again", the same group registered a mean 3.6 response. The Sony SLV-780HF VCR also won praise from a widely respected consumer products review magazine. In its 1996 shoppers guide, the model was lauded for its "pristine" picture recording and playback at all speeds. The editorial authorities cited Sony-developed features like AutoClock(TM) Set, Adaptive Picture Control and the Sony Shuttle Control as other good reasons to purchase the Sony SLV-780HF VCR. "These features illustrate Sony's commitment to simplicity and ease of use, as well as uncompromising performance," Bonan said. CONTACT: Sony Electronics Sony Electronics Inc., headquartered in San Diego, Calif., is the largest component of Sony Corporation of America, the U.S. holding company for Sony's U.S.-based electronics and entertainment businesses. Grace Ann Arnold Ann Arnold (born 1936) is a British fine artist and a member of the Brotherhood of Ruralists. She is a figurative artist. Ann Arnold was born in Newcastle-upon-Tyne, and studied at Epsom School of Art (1956–1959). 201/930-7160 arnoldg.@ccmail.nhq.sony.com or Technology Solutions Jerry Hirsh 212/696-2000 ext. 264 jhirsh@tsipr.com |
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