Consumer survey ranks top home software brands.SAN FRANCISCO--(BUSINESS WIRE)--Sept. 21, 1995--Odyssey's Homefront study, the largest in-depth, national survey tracking the home market for personal computers, reveals that only two software companies and a handful of software packages are known by the majority of consumers with computers at home. The Homefront survey is conducted every six months by San Francisco-based Odyssey Odyssey (ŏd`ĭsē): see Homer. Odyssey Homer’s long, narrative poem centered on Odysseus. [Gk. Lit.: Odyssey] See : Epic Odyssey , the only independent market research firm dedicated exclusively to studying consumers, technology, and at-home information and entertainment. The survey is based on a random-digit-dial, computer-generated sample of 2,000 households that is representative of all U.S. households. Because of the importance of brands in the consumer technology market, the July 1995 Homefront survey studied the awareness levels and image ratings of software manufacturers/publishers and popular software packages and titles. Surprisingly, only two software companies had awareness levels of more than 50 percent among households with PCs: Microsoft and Lotus. The software packages with the highest levels of awareness in PC households, and the only ones known by more than 50 percent of PC households, were Quicken A popular financial management program for PCs and Macs from Intuit, Inc., Mountain View, CA (www.intuit.com). It is used to write checks, organize investments and produce a variety of reports for personal finance and small business. , Excel, Carmen Carmen throws over lover for another. [Fr. Lit.: Carmen; Fr. Opera: Bizet, Carmen, Westerman, 189–190] See : Faithlessness Carmen the cards repeatedly spell her death. [Fr. San Diego San Diego (săn dēā`gō), city (1990 pop. 1,110,549), seat of San Diego co., S Calif., on San Diego Bay; inc. 1850. San Diego includes the unincorporated communities of La Jolla and Spring Valley. Coronado is across the bay. , Microsoft Word A full-featured word processing program for Windows and the Macintosh from Microsoft. Included in the Microsoft application suite, it is a sophisticated program with rudimentary desktop publishing capabilities that has become the most widely used word processing application on the market. and Flight Simulator flight simulator, device providing a controlled environment in which a flight trainee can experience conditions approximating those of actual flight. A simulator generally consists of an enclosure housing a working replica of the interior of the cockpit of an . The Microsoft brand also led the way in terms of image ratings. Seventy-eight percent of PC households rated Microsoft as "very good" while 52 percent gave Broderbund the same rating. No other company rated higher than 50 percent. On the other hand, five software titles were rated "very good" by the majority of PC households. These included Norton Utilities Widely used utility programs for Windows and Macintosh from Symantec. Used to fix problems and fine tune the machine, they include functions to restore deleted files, diagnose the disk for corrupted data, defragment the disk and clean up and track changes to the Registry. , Microsoft Word, Norton Anti-Virus, Quicken and Myst. According to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. Odyssey President Nick Donatiello, "Software companies are missing an opportunity to launch new titles by linking their brand names to their most popular, existing titles." Odyssey's Homefront survey is aimed at understanding what really is happening in homes with personal computers. This rigorous, twice-yearly telephone survey of 2,000 consumers is designed to provide reliable data on this important market. Odyssey is the only independent market research firm dedicated exclusively to understanding the complex and changing relationship between consumers, technology and at-home information and entertainment. In addition to Homefront, every year Odyssey conducts the largest and most comprehensive research study of consumers and new media. This massive research effort includes in-depth interviews with 4,000 consumers and 28 focus groups in 13 states. The objective is to determine the relevant market segments and understand what is going to motivate consumers to change their behavior and adopt new media products and services. CONTACT: Edelman Worldwide Marivi Lerdo, 415/968-4033 |
|
||||||||||||||
Printer friendly
Cite/link
Email
Feedback
Reader Opinion