Consumer health information services at Iowa City Public Library.ABSTRACT IOWA CITY PUBLIC LIBRARY Established in 1896, the Iowa City Public Library has served the people of Iowa City, Iowa, for over a century. Currently located in a new facility at the intersection of College and Linn Streets on the downtown pedestrian mall, ICPL serves a population of 63,000 residents of Iowa RECENTLY COMPLETED an eighteen-month consumer health project entitled en·ti·tle tr.v. en·ti·tled, en·ti·tling, en·ti·tles 1. To give a name or title to. 2. To furnish with a right or claim to something: Expanding Access to Consumer Health Electronic Resources in Iowa City Iowa City, city (1990 pop. 59,738), seat of Johnson co., E Iowa, on both sides of the Iowa River; founded 1839 as the capital of Iowa Territory, inc. 1853. Among its manufactures are foam rubber, animal feed, paper, and food products. The city is the seat of the Univ. and Rural Johnson County, Iowa Johnson County is a county located in the U.S. state of Iowa. As of 2000, the population is 111,006. Its county seat is Iowa City,6 also home of the University of Iowa. . This project included health-related computer classes, demonstrations, and programs and was funded by the National Library of Medicine through a subcontract sub·con·tract n. A contract that assigns some of the obligations of a prior contract to another party. intr. & tr.v. sub·con·tract·ed, sub·con·tract·ing, sub·con·tracts with the National Network of Libraries of Medicine, Greater Midwest Region. The Iowa City Public Library project built on the work completed by the Iowa Iowa, state, United States Iowa (ī`əwə), midwestern state in the N central United States. It is bounded by the Mississippi R. Consumer Health Information Project, an earlier subcontract also funded by the National Library of Medicine. The Expanding Access project was an overall success. Project goals were met while patrons and staff increased knowledge and skills using electronic consumer health resources. ********** PROJECT PLANNING project planning - project management Library Strategic Plan, Mission and Vision The Iowa City Public Library's (ICPL ICPL Isotope-Coded Protein Label ICPL Integrated Circuit Procedural Language (HP) ) Strategic Plan guided project planning. The library's strategic plans run for five-year periods, and project planning began shortly after adopting a strategic plan set to begin July 1, 2000. Many individuals, including community members, board members, and ICPL staff, created the library's strategic plan. The strategic planning Strategic planning is an organization's process of defining its strategy, or direction, and making decisions on allocating its resources to pursue this strategy, including its capital and people. process emphasized visioning for exemplary programs and services that respond to identified needs in the community. From this process, the mission and vision for the library was created. Library Mission The Iowa City Public Library is an innovative, dynamic resource central to sustaining and encouraging a literate and informed citizenry cit·i·zen·ry n. pl. cit·i·zen·ries Citizens considered as a group. citizenry Noun citizens collectively Noun 1. . The library reflects and responds to the community and is committed to * Equal accessibility for a diverse population * Intellectual Freedom * Life-long learning beginning with the young child * Enhancement of cultural and leisure activities Library Vision The Iowa City Public Library will be the best choice for information, quality collections, outstanding programs, and exceptional service. The library will be a trusted civic, cultural, social, and learning center and a welcoming place for relaxation re·lax·a·tion n. 1. The act of relaxing or the state of being relaxed. 2. Refreshment of body or mind. 3. A loosening or slackening. 4. The lengthening of inactive muscle or muscle fibers. , the exchange of ideas, and interaction among people. Strategic Plan Goals Support a Consumer Health Project The Strategic Plan provided a framework for project planning. Specific goals and objectives related to a consumer health project include Collections and Programs: Offer collections and programs that reflect community interests and support the library's mission * Provide excellent print and audiovisual See A/V. collections * Offer adult and young adult programs * Increase programming on The Library Channel Community Relations 1. The relationship between military and civilian communities. 2. Those public affairs programs that address issues of interest to the general public, business, academia, veterans, Service organizations, military-related associations, and other non-news media entities. : Build community knowledge, pride, and support for the free public library * Utilize media and strategic partnerships to maintain a highly visible and positive institutional profile * Encourage regional and interjurisdictional collaboration Accessibility: Improve access to the library, information, materials, services, and programs * Be at the forefront in the use of technology related to information retrieval information retrieval Recovery of information, especially in a database stored in a computer. Two main approaches are matching words in the query against the database index (keyword searching) and traversing the database using hypertext or hypermedia links. and delivery * Make technology accessible through well-trained staff and regular user education * Reach out to those who cannot or do not come to the library A Tradition of Outreach Outreach is an effort by an organization or group to connect its ideas or practices to the efforts of other organizations, groups, specific audiences or the general public. Services The Iowa City Public Library has a strong tradition of exemplary outreach services to organizations within our community that serve at-risk populations. These include twenty-two outreach sites throughout the city and county, located in retirement residences, residential facilities for persons with mental or developmental disabilities developmental disabilities (DD), n.pl the pathologic conditions that have their origin in the embryology and growth and development of an individual. DDs usually appear clinically before 18 years of age. , a senior center, neighborhood centers, a domestic violence shelter, and a chemical dependency chemical dependency n. A physical and psychological habituation to a mood- or mind-altering drug, such as alcohol or cocaine. chemical dependency residential treatment center A residential treatment center, often referred to by the acronym RTC, is a live-in therapy/behavior modification facility for adolescents who suffer from a variety of emotional conditions, ranging from drug abuse to violence to sexual behavioral problems. . The library provides outreach collections at these locations because individuals who utilize the services often are unable to personally visit the library. Identification and Description of Target Population The target population included the Iowa City metropolitan area and rural Johnson County, Iowa. This geographic area was selected because the Iowa City Public Library serves Iowa Cit,, residents, area city residents through Iowa's Open Access program, and rural Johnson County Johnson County is the name of several counties in the United States:
Patrons who seek consumer health information in person at the Iowa City Public Library * Iowa City Public Library serves a population of 62,220 residents of Iowa City and 17,400 residents of rural Johnson County. * Iowa City Public Library serves the nonacademic information and recreational needs of the 29,000 students at the University of Iowa Not to be confused with Iowa State University. The first faculty offered instruction at the University in March 1855 to students in the Old Mechanics Building, situated where Seashore Hall is now. In September 1855, the student body numbered 124, of which, 41 were women. . * In fiscal year 1999 ICPL's Information Desk staff responded to 42,908 questions patrons asked in person, 19,723 telephone requests, 673 questions while representing the library in the community, and 128 fax requests. Although specific data is not collected, up to 10 percent of these questions are related to health information. * Many residents of Johnson County towns including Coralville, North Liberty, Oxford, and Solon Solon, Athenian statesman Solon (sō`lən), c.639–c.559 B.C., Athenian statesman, lawgiver, and reformer. He was also a poet, and some of his patriotic verse in the Ionic dialect is extant. At some time (perhaps c.600 B.C. also utilize Iowa City Public Library's collections, services, and Web page. Patrons who sign up for electronic consumer health information training classes * In fiscal year 1999 Iowa City Public Library staff provided training or tours for 595 adults. Persons who live at or visit targeted sites that receive outreach services from the Iowa City Public Library * Iowa City Public Library provides outreach collections for twenty-two community organizations that serve residents of Iowa City and rural Johnson County. * Iowa City has the fastest growing population aged seventy-five and over in the nation. Assessing Community Consumer Health Needs In 2001 the State Library of Iowa completed the Iowa Consumer Health Information Project (I-CHIP), a project funded by the National Library of Medicine through a subcontract with the National Network of Libraries of Medicine, Greater Midwest Region. The I-CHIP project created the Health Info Iowa Web page (see Figure 1) (www.healthinfoiowa.org) and included a database of resources designed to meet the consumer health information needs of Iowans. Iowa City Public Library staff participated in the I-CHIP project and, based on knowledge of local needs, felt that a community-level consumer health information project would benefit local residents. [FIGURE 1 OMITTED] By combining strategic planning for library services at a local level and evaluation of needs on a statewide level, the framework for a project began to emerge. The I-CHIP project identified many consumer health needs in Iowa. In determining the focus of a local consumer health project, ICPL reviewed the I-CHIP needs and identified the following as most critical for Iowa City and rural Johnson County (1): * The public does not know what is available. * There is an institutional gap between public libraries and health science libraries. * There is a need for alternative and complementary medicine information. * There is an explosion of information to choose from. * There is a need for links to authoritative Web sites. * There is a need for adequate training for librarians This is a list of people who have practised as a librarian and are well-known, either for their contributions to the library profession or primarily in some other field. and the public in finding and evaluating health resources. * There is a need for publicity and promotion regarding consumer health information resources (1) The data and information assets of an organization, department or unit. See data administration. (2) Another name for the Information Systems (IS) or Information Technology (IT) department. See IT. . Locally, we identified three critical gaps in consumer health information knowledge and skills. First, library staff needed training to provide effective consumer health reference services in the library, over the telephone, and via e-mail. Second, patrons seeking health information needed information and training to identify and use quality consumer health resources. And third, there was a need for information and training at established outreach sites that serve elderly, low-income, and minority groups in our community. Establishing the Project Goal and Deliverables After completing the needs assessment we established an overall goal, "To increase the health of residents of Iowa City and rural Johnson County, Iowa through improved access to high-quality consumer health resources." To meet the goal, the following project deliverables were established: * Use Health Info Iowa project work as a foundation for consumer health information services See Information Systems. and resources in Iowa City and rural Johnson County. * Create special pages and links on ICPL's Web page that assist patrons to easily access peer-reviewed resources. An emphasis was placed on MedlinePlus clinicaltrials.gov Health Info Iowa Web resources Iowa City Public Library electronic resources * Train Iowa City Public Library Information Services staff to provide effective consumer health reference services. * Offer consumer health training for the patrons in ICPL's computer classroom. * Offer Internet Internet Publicly accessible computer network connecting many smaller networks from around the world. It grew out of a U.S. Defense Department program called ARPANET (Advanced Research Projects Agency Network), established in 1969 with connections between computers at the accessible computers and training for one retirement residence, one community residential facility, one senior center, and two community neighborhood centers that receive outreach services from ICPL. * Create a consumer health information training television program to play on The Library Channel, the Iowa City Public Library's local access television channel. * Sponsor two educational programs related to health promotion. * Promote the project to the community. PROJECT IMPLEMENTATION Online Resources Initially project staff designed Web pages that would direct patrons to recommended online consumer health resources. Links to these pages were placed in prominent locations within the library's Web pages (http://www.icpl.org). In addition, the Library's Science and Medicine Web page (see Figure 2) (http://www.icpl.org/resources/web/science.php) was updated to reflect recommended consumer health resources. In 2003 the library's overall Web site was redesigned. This coincided with staff planning for continuation of project initiatives after the end of the project. Staff determined that it was more effective in the long term to maintain links on the library's Science and Medicine Web page rather than maintain two separate pages. [FIGURE 2 OMITTED] Classes Classes for Library Staff At the beginning of the project, a librarian (1) A person who works in the data library and keeps track of the tapes and disks that are stored and logged out for use. Also known as a "file librarian" or "media librarian." See data library. (2) See CA-Librarian. from the State Library traveled to Iowa City to provide training. All reference librarians assigned as·sign tr.v. as·signed, as·sign·ing, as·signs 1. To set apart for a particular purpose; designate: assigned a day for the inspection. 2. to the Information Desk were trained to use Health Info Iowa, MedlinePlus, and Clinical Trials. Staff also received consumer health reference services training. Staff reported that after the training they felt more comfortable providing consumer health reference services and were better able to judge the quality and authoritativeness of online resources. Classes for Library Patrons The classes for library patrons were held in the library's computer classroom and offered on a monthly basis. Instructors included the library's reference librarians and project staff. The classroom had twelve laptop computers A portable computer that has a flat LCD screen and usually weighs less than eight pounds. Often called just a "laptop," it uses batteries for mobile use and AC power for charging the batteries and desktop use. Today's high-end laptops provide all the capabilities of most desktop computers. attached to the library's network as well as a presenter's station with an LCD projector See LCD TV, data projector and LCD panel. . Classes were scheduled at varying times so they were available to the widest range of people who might be interested. During the training session, the instructor outlined basic tips for finding and evaluating trustworthy health-related information on the Internet. Part of this discussion included the HonCode of Conduct (http://www.hon.ch/HONcode/Conduct.html) principles of Authority, Complementarity com·ple·men·tar·i·ty n. 1. The correspondence or similarity between nucleotides or strands of nucleotides of DNA and RNA molecules that allows precise pairing. 2. , Confidentiality, Attribution at·tri·bu·tion n. 1. The act of attributing, especially the act of establishing a particular person as the creator of a work of art. 2. , Justifiability, Transparency (1) The quality of being able to see through a material. The terms transparency and translucency are often used synonymously; however, transparent would technically mean "seeing through clear glass," while translucent would mean "seeing through frosted glass." See alpha blending. of authorship, Transparency of sponsorship, and Honesty Honesty See also Righteousness, Virtuousness. Alethia ancient Greek personification of truth. [Gk. Myth.: Zimmerman, 18] Better Business Bureau nationwide system of organizations investigating dishonest business practices. [Am. in advertising and editorial policy. Instructors demonstrated use of three Web sites: Health Info Iowa (www.healthinfoiowa.org), MedlinePlus (www.medlineplus.gov), and ClinicalTrials.gov (www.clinicaltrials.gov). The instructing librarian outlined each Web site's content and gave a brief demonstration of the various ways to find information at each site. The formal portion of the class usually lasted one hour. Often an information question and answer session continued for another half hour or more while individual questions were answered. While there were multiple computers at each site, the best outcome came from the instructor working at one computer while the students sat nearby and observed. Occasionally someone would work on one of the other computers, going to the sites as they were discussed. All attendees were given class outline handouts so they could follow along with what the librarian was demonstrating and discussing. The handout included a brief survey for the patrons to complete at the beginning of the program. Questions included current or former occupation, prior use of the Internet to find health information, specific health Web sites used, strategies to find online health information, and whether or not Internet access See how to access the Internet. was available at home. The survey also requested permission to make a follow-up follow-up, n the process of monitoring the progress of a patient after a period of active treatment. follow-up subsequent. follow-up plan call to determine if the class changed their information-seeking behaviors. Feedback from the class indicated that MedlinePlus provided the resources patrons were most interested in, and so the training tended to gravitate grav·i·tate intr.v. grav·i·tat·ed, grav·i·tat·ing, grav·i·tates 1. To move in response to the force of gravity. 2. To move downward. 3. toward this resource. Health Info Iowa tended to have more interest from students; however, feedback indicated it was a Web page that was easily navigated by all and in-depth instruction was not needed. Clinical Trials seemed to have less general interest from participants, unless persons in the class had an immediate need for finding current clinical trials. Classes at Outreach Sites A large part of the project focused on classes taught at outreach sites located throughout the community. Initially, five outreach sites signed on to participate in the project. Each site received a computer and printer with Internet access and agreed to assist with scheduling, publicizing pub·li·cize tr.v. pub·li·cized, pub·li·ciz·ing, pub·li·ciz·es To give publicity to. Noun 1. publicizing - the business of drawing public attention to goods and services advertising , and hosting consumer health classes taught by an ICPL librarian. The outreach sites included one residential care facility, one retirement residence, one senior center, and two neighborhood centers. We learned early in the project that we overestimated the basic search skills project participants at the outreach sites would have. Basic Internet instruction was needed as a foundation before we were able to teach the online consumer health classes. Once we realized this, we developed a basic Internet use curriculum and subsequent consumer health classes were more successful. The residential care facility that participated in the project was Chatham Oaks, located just outside of the Iowa City limits. Chatham Oaks serves persons with mental illnesses of varying degrees and types. One of the main goals of Chatham Oaks, aside from helping those who struggle with mental illness in their daily lives, is to help residents gain some element of independence. Part of this is accomplished through education, and the project's classes fit nicely with this mission. Chatham Oaks' residents learned about using the Internet, as well as locating online health resources. Classes were taught in a computer room that had several computers and printers, as well as a Chatham Oaks staff person who observed the classes and provided assistance if needed. The residents and staff at Chatham Oaks were very welcoming and excited about the classes being taught there, and turnout was always good. As noted above, the residents expressed early on that they needed basic instruction with computers and the Internet, so the library's regular Internet class was modified for them. We taught both classes regularly, on an alternating schedule. The retirement residence was Oaknoll Retirement Residence. Oaknoll has a very active, engaged community of retirees aged sixty-two and older. Oaknoll provides its residents with the opportunity to participate in a wide variety of educational and cultural activities, and its location near campus and within walking/driving distance of the downtown area means that the city's and the university's many offerings also are available to its residents. Many Oaknoll residents choose to live there specifically because of these attractions. Residents have a vested interest Vested Interest A financial or personal stake one entity has in an asset, security, or transaction. Notes: For example, if you have a mortgage, your bank has a vested interest on the sale of your house. See also: Right in life-long learning; consequently, project classes were always well attended there. Oaknoll has a small but adequate computer lab with three computers, all of which offer Internet access, and this is where the classes were conducted. It was a similar situation at the Johnson County Senior Center ("The Center"), which is located in downtown Iowa City one block from the library. The Center serves adults aged fifty years and older who live in Johnson County and offers a variety of classes and activities that support life-long learning and community involvement. The Center has a large base of volunteers who teach classes and assist with daily Center activities. The Center is a very popular and well-utilized facility. It offers a computer lab that has several computers, a printer, and a scanner (1) See also antivirus program. (2) An optical device that reads a printed page or transparency and converts it into a graphics image for the computer. The scanner does not recognize or differentiate in any manner the content of the material it is scanning. . The library held both basic Internet and consumer health classes there, which always had attendees. Several people who use The Center also came to classes offered at the library. The final two sites were neighborhood centers. Both are located in low-income areas of Iowa City, and both serve minority populations. The Broadway Neighborhood Center has a large African American African American Multiculture A person having origins in any of the black racial groups of Africa. See Race. and Hispanic Hispanic Multiculture A person of Mexican, Puerto Rican, Cuban, Central or South American, or other Spanish culture or origin, regardless of race Social medicine Any of 17 major Latino subcultures, concentrated in California, Texas, Chicago, Miam, NY, and elsewhere population, while the other, Pheasant pheasant, common name for some members of a family (Phasianidae) of henlike birds related to the grouse and including the Old World partridge, the peacock, various domestic and jungle fowls, and the true pheasants (genus Phasianus). Ridge Neighborhood Center, primarily serves immigrants from the Sudan Sudan (s dăn`), officially Republic of Sudan, republic (2005 est. pop. 40,187,000), 967,494 sq mi (2,505,813 sq km), NE Africa. and Jordan. Both centers
focus on strengthening neighborhood and community bonds, providing
various services to families that could not otherwise afford them, and
bringing different types of programming into the communities so
residents could participate more easily. Each location had a designated
computer area with at least two computers.The directors of both of these sites were very optimistic op·ti·mist n. 1. One who usually expects a favorable outcome. 2. A believer in philosophical optimism. op about the health classes being taught at the centers, and they felt that they would provide a service that was important and useful to the centers' populations. It is odd, then, that these were the two places where we had no success. Several classes were offered at the Pheasant Ridge center, but attendance was always zero. No classes were ever scheduled at the Broadway center, despite several phone calls and visits in which possible class times and topics were discussed. The directors of each center were called and/or emailed at least once a month throughout the duration of the project, but they only responded a few times, usually to say that schedules were too busy at the moment. In discussions with neighborhood center staff after the conclusion of the project, staff identified many reasons for not fully participating in the project. Obstacles included staff turnover, work overload See information overload and overloading. , lack of space, and conflicts with other programs. Educational Program for The Library Channel The Library Channel, a local access television channel in Iowa City, originates at the Iowa City Public Library. The purpose of programming on The Library Channel is to extend library programs to a wider audience, to inform the community about library services, to promote reading and library use, to record community events of enduring interest, and to make meetings and events at the library more accessible to the community via personal televisions. Community-use surveys show that Iowa City residents watch programs on The Library Channel and get information about library programs and services from messages that play when other programs are not running. The Library Channel is channel 10 on the city's cable tier That part of a vessel where the cables are stowed. A coil of a cable. See also: Cable Cable and is strategically located between the local ABC ABC in full American Broadcasting Co. Major U.S. television network. It began when the expanding national radio network NBC split into the separate Red and Blue networks in 1928. and PBS PBS in full Public Broadcasting Service Private, nonprofit U.S. corporation of public television stations. PBS provides its member stations, which are supported by public funds and private contributions rather than by commercials, with educational, cultural, stations. Because The Library Channel is used to share information with the community and extend library programs into homes, project planners decided to produce a television program that focused on finding and evaluating online consumer health information. Staff based the television program on the outline created for library classes. This program continues to play on The Library Channel, and anecdotal anecdotal /an·ec·do·tal/ (an?ek-do´t'l) based on case histories rather than on controlled clinical trials. anecdotal adjective Unsubstantiated; occurring as single or isolated event. information indicates that patrons watch this program. Programs A large part of the library's project was health-related programming created or sponsored by the library and presented in the library's large meeting room. Because of community interest in the programs, seven programs were offered during the project, five more than originally planned. The first two programs, entitled "Kids and Drugs: A Parent and Youth Discussion of Substance Abuse," were presented in April 2002. These programs were created and co-sponsored with the Iowa City Community School District Iowa City Community School District (ICCSD) is the school district that serves Iowa City, Iowa. Approximately 11,000 students in kindergarten through 12th grade attend several pre-school sites, eighteen elementary schools, three junior high schools, two senior high schools, and one staff. Students and parents were encouraged to attend; in fact, teachers offered students extra credit for coming to one of the sessions with a parent. Parts of the programs were videotaped and continue to replay on The Library Channel. We found this to be a highly successful way of organizing a program, and both sessions were very well attended. Different parts of each program were presented or moderated by a specific individual, teacher, group leader, or library staff member. In addition, library staff created a PowerPoint presentation to give information about online substance abuse education and information. Both programs were highly successful in that they resulted in interaction among students, parents, and educators, as well as ideas and actions Ideas and Action is an anarcho-syndicalist journal that was founded in 1981 as a result of numerous conferences organized by the Libertarian Workers' Group and the Strike! collectives. In 1984, the newly formed Workers Solidarity Alliance took over publication of the journal. being formulated for·mu·late tr.v. for·mu·lat·ed, for·mu·lat·ing, for·mu·lates 1. a. To state as or reduce to a formula. b. To express in systematic terms or concepts. c. for improvement of drug-free alternatives for students, both in school and in the community. The third program presented was entitled "Planning for a Healthy Retirement" and was sponsored by the library. The main speaker was Geri Hall, an associate professor and director of the master's program, University of Iowa College of Nursing and Advanced Practice Nurse, Behavioral Neurology Behavioral neurology is a subspecialty of neurology that studies the neurological basis of behavior, memory, and cognition, the impact of neurological damage and disease upon these functions, and the treatment thereof. , University of Iowa College of Medicine. She discussed important topics such as maintaining good nutrition, preventing age-related illnesses, and considerations involved in selecting retirement facilities. Senior citizens and middle-aged persons who were interested in learning about retirement options for their parents attended the program. This program was video-taped and continues to replay on The Library Channel. During National Mental Health Month, the library sponsored three programs that were presented by the local Community Mental Health Center (CMHC CMHC community mental health center. ). These programs were all videotaped and replay periodically on The Library Channel. The first of these was "Becoming a Parent--Maintaining a Mentally Healthy Pregnancy & Recognizing Signs of Postpartum Depression Postpartum Depression Definition Postpartum depression is a mood disorder that begins after childbirth and usually lasts beyond six weeks. Description ." The speakers were Richard Michaelson, M.D., CMHC Psychiatrist psychiatrist /psy·chi·a·trist/ (si-ki´ah-trist) a physician who specializes in psychiatry. psy·chi·a·trist n. A physician who specializes in psychiatry. ; Charles F. Hesse, M.D., CMHC Board Member, the Nest Board President, and retired OB/GYN physician; and Mary Hanna, Ph.D., CMHC staff. They discussed topics such as physical changes during pregnancy, the use of medications while pregnant, diagnosing different levels of depression in pregnant women, health-related resources, and options for pregnant women. The second program was entitled "Parenting a Teen--Helping Kids Cope & Realizing When Outside Help Is Needed." A three-member panel led the discussion and was made up of representatives from the Community Mental Health Center, the counseling department of a local high school, and a local youth group. The final program was "Adult Children & Aging Parents--What to Do and Where to Go." There were four speakers who presented: Kit Dinneen Crane and Ginny Ginny is most often used as a short form of the name Virginia, but often also refers to Ginevra, Geneva, Genevieve and other Juniper-related names. In addition, when a food or beverage has a juniper taste, it is said to be ginny (the word gin is derived from the Dutch word for Hamilton-Lawler, both of the Community Mental Health Center; Steve Siglin of Elder Services; and Jeff Kellbach from Pathways Adult Day Health Care. The presentation focused on topics related to the care of aging parents, including their physical, mental, and emotional needs, and options and resources for them and their caregivers. The library also hosted the program "Advertising & Girls: From Awareness to Action Workshop." The goal of the program was to educate parents and students about the effects of advertisements on consumerism consumerism Movement or policies aimed at regulating the products, services, methods, and standards of manufacturers, sellers, and advertisers in the interests of the buyer. and body image. The speaker was Mare Sullivan, actress and activist from Los Angeles Los Angeles (lôs ăn`jələs, lŏs, ăn`jəlēz'), city (1990 pop. 3,485,398), seat of Los Angeles co., S Calif.; inc. 1850. , and talks centered on the effects of different forms of advertising on young women. The event was co-sponsored by the Iowa Women's Foundation, the Women's Resource and Action Center, the Emma Goldman Noun 1. Emma Goldman - United States anarchist (born in Russia) who opposed conscription; was deported to the Soviet Union in 1919 (1869-1940) Goldman Clinic, the Domestic Violence Intervention A procedure used in a lawsuit by which the court allows a third person who was not originally a party to the suit to become a party, by joining with either the plaintiff or the defendant. Program, WISE, the Rape Victim Advocacy Program, and United Action for Youth. This program was very well attended, both by young women between the ages of eleven and fourteen and their parents. Overall we were very pleased with the programs presented. The project served as a catalyst to bring community groups together to focus on health issues faced by persons of all ages. An added bonus is the periodic replay of the programs on The Library Channel. Most of the information shared in the programs is not time sensitive, so we continue to rotate the programs into The Library Channel's play schedule. Promoting the Project to the Community Giveaways were created as a way to share project information with the community. The primary giveaway was a bandage bandage /ban·dage/ (ban´daj) 1. a strip or roll of gauze or other material for wrapping or binding a body part. 2. to cover by wrapping with such material. holder. The bandage holders were neon neon (nē`ŏn) [Gr.,=new], gaseous chemical element; symbol Ne; at. no. 10; at. wt. 20.179; m.p. −248.67°C;; b.p. −246.048°C;; density 0.8999 grams per liter at STP; valence 0. Neon is a colorless, odorless, and tasteless gas. colors and had messages printed on both sides. The front side said "Good Health Information is just a click away!," and the back side had the Iowa City Public Library logo along with URLs for the library, Health Info Iowa, and MedlinePlus. Because our primary promotion activities were in the summer, we also ordered cardboard Cardboard is a generic non-specific term for a heavy duty paper based product. Paperboard
Paperboard is a paper based material. It is often used for folding cartons, set-up boxes, carded packaging, etc. fans with the message, "I'm a FAN of good health information!" along with the library's logo and three URLs. Promotion activities focused on three separate areas. The primary project promotion was at a booth rented at the annual Johnson County Fair. The project was also promoted at other community events, a radio talk show, and through requests for programs from community organizations. Johnson County Fair We participated in both the 2002 and 2003Johnson County 4-H and FFA FFA free fatty acids. fairs. The fair is held for four days in mid-July, and always draws large crowds. Annually the Public Libraries of Johnson County purchases exhibition space at the fair. The Expanding Access project joined with the public libraries to create a larger booth in both 2002 and 2003. One-third of the booth was dedicated to consumer health resources. A laptop computer and large screen showed online health sites, and a PowerPoint presentation was set to automatically run when the laptop Same as laptop computer. laptop - portable computer was not being used for one-on-one demonstrations. Also, a local company provided a water cooler to dispense dispense /dis·pense/ (-pens´) to prepare medicines for and distribute them to their users. dis·pense v. To prepare and give out medicines. free water for anyone who stopped in the booth. The library booth was very popular, and the bandage holders, fans, and water were in high demand. In addition to the exhibition booth, fair staff also made demonstration space available for organizations to share information about their programs or services. In 2002 the demonstration area was quite simple, consisting of a couple of long tables to set equipment upon and a group of about fifteen chairs located on a corner of the walking path through a main demonstration building. In 2002 we gave four demonstrations and had people stop by for each session. In 2003 the demo demo - /de'moh/ 1. A demonstration of a product, often of an early version or prototype. A demo is a far more effective way of inducing bugs to manifest themselves than any number of test runs, especially when important people are watching. 2. demo version. 3. area was in the same spot, but this time it was cordoned off and better arranged. We presented three sessions and had people at each one. The demonstrations were based on the class curriculum converted into a PowerPoint presentation. Other Demonstrations Three demonstrations were given to focus groups, conducted by the NLM Software that runs in a NetWare server. Although NetWare servers store DOS and Windows applications, they do not execute them. All programs that run in a NetWare server must be compiled into the NLM format. They are typically written in C and use Novell's libraries. , that centered on the MedlinePlus Web site and how to increase awareness and use of it. Attendees of the focus groups were medical office personnel and patients. The librarian's part in the focus groups was to go in at an appointed time and give a ten-minute demonstration of the Web site. The demo was, in essence, a slightly shorter version of that part of the library's regular health class. Not only was this a great opportunity to give back to those who provided the library with the grant money, it also gave librarians feedback on the Web site--what works and what is confusing con·fuse v. con·fused, con·fus·ing, con·fus·es v.tr. 1. a. To cause to be unable to think with clarity or act with intelligence or understanding; throw off. b. . In addition, Kara Kara (kär`ə), river, c.140 mi (230 km) long, NE European and NW Siberian Russia. It flows N from the N Urals into the Kara Sea, forming part of the traditional border between European and Asian Russia. It is navigable in its lower course. Logsden presented two computer sessions at the Weber Weber, river, United States Weber (wē`bər), river, c.125 mi (200 km) long, rising in the Uinta Mts., N central Utah, and flowing north and northwest to join the Ogden River at Ogden. The combined stream flows to the Great Salt Lake. Elementary School elementary school: see school. Health Fair in Iowa City. The topic for the sessions was "Finding Good Health Information on the Web," and it was geared toward students in the third and fourth grades. Kara was invited back to Weber School's annual Career Day to talk about careers in libraries and different types of subspecialties. Exhibits and Other Promotions Other promotional activities included library displays throughout the duration of the project, messages played on the Library Channel, and paid advertising on cable television stations that promoted the projects and the availability of consumer health resources at the library. Staff was invited to share information about the project on "The Dottie Ray Show," a local community events program. Information and fans were also distributed at a community-wide ice cream social as a part of Iowa City's Irving B. Weber Days, an annual celebration of Iowa City's local history. EVALUATION AND CONCLUSION Part of our evaluation of the project came from the questionnaire given to class attendees. While this survey and its results are not controlled or scientific, they did give important feedback from patrons that we interacted with directly. At the end of the project, we had a total of sixty-four questionnaires providing feedback. This number does not match the total number of attendees because those from the county fair were not given the handouts, and some attendees at the sites did not fill them out. There were five questions that we measured outcomes for; two came from the handout given at the time of the class and three questions were asked after the class. Question one looked at the various ways attendees sought health information before taking the class. We received 165 tallies TALLIES, evidence. The parts of a piece of wood out in two, which persons use to denote the quantity of goods supplied by one to the other. Poth. Obl. pt. 4, c. 1, art. 2, Sec. 7. from all respondents In the context of marketing research, a representative sample drawn from a larger population of people from whom information is collected and used to develop or confirm marketing strategy. , with medical professionals and the Internet being the sources identified the most (see Figure 3). The second and third questions asked attendees to rate how much they used the Internet to look for health information, both before taking the class and after (see Figures 4 and 5). A large number of respondents, 45 percent, indicated that they used the Internet as a resource for health information before taking the class, and we saw that number jump to 75 percent after the class. The fourth question asked which Web sites attendees had used after taking the class; the largest number of tallies indicated that both MedlinePlus and Health Info Iowa were being used (see Figure 6). The final question asked the attendees whether or not the class had been helpful to them; 54 percent said the class was very helpful, 38 percent said the class was helpful, and 8 percent said the class was not helpful. The numbers show us several things that are relevant to the project. First, residents of our community were already using the Internet to find health information. This comes as no surprise, as it mirrors a widespread and growing trend. The data also indicates that medical professionals continue to be a primary, trusted source of medical information for many; it follows that, if we want to educate people about other types of information resources, those should also be reliable and backed by sound research and trusted entities. The three Web sites we used in the classes were chosen, in large part, because of their trustworthiness trustworthiness Ethics A principle in which a person both deserves the trust of others and does not violate that trust and authority, and it seems to have made a difference as a large percentage of attendees used MedlinePlus and Health Info Iowa after taking the class. At the same time, Clinical Trials was not used very much, but this is probably due to its very specific type of content. Finally, a large number of attendees said that the class was helpful to them in some way. While the responses were not specific in terms of how the class helped, they certainly indicate that those who took the class benefited from it. In summary, the project was a success. It achieved the established goal-to educate Iowa City and rural Johnson County residents about finding and using good consumer health information resources on the Internet. We were able to reach portions of our community that could benefit most from the project, and participants responded in a very positive way to what we had to offer. We established useful and mutually beneficial Adj. 1. mutually beneficial - mutually dependent interdependent, mutualist dependent - relying on or requiring a person or thing for support, supply, or what is needed; "dependent children"; "dependent on moisture" connections with different organizations and institutions in our community. A large number of the library's staff not just those who worked on the project--were introduced to useful Internet health resources and learned to use them effectively. Reference staff reported more confidence in providing consumer health information, and we incorporated the selection and provision of consumer health information services into our ongoing, routine work assignments and outreach services provided to our community. Table 1. Iowa City Demographic Information, 2000 Census Race for All Ages Total Percent One race 61,172 98.3 White 54,334 87.3 Black or African American 2,333 3.7 American Indian and Alaska Native 191 0.3 Asian 3,509 5.6 Native Hawaiian and other Pacific Islander 27 0 Some other race 778 1.3 Two or more races 1,048 1.7 Total population 62,220 100 Hispanic or Latino and Race Hispanic or Latino (of any race) 1,833 2.9 Not Hispanic or Latino 60,387 97.1 One race 59,501 95.6 White 53,405 85.8 Black or African American 2,272 3.7 American Indian and Alaska Native 175 0.3 Asian 3,492 5.6 Native Hawaiian and other Pacific Islander 26 0 Some other race 131 0.2 Two or more races 886 1.4 Total population 62,220 100 Source: U.S. Census Bureau Table 2. Johnson County, Iowa, Demographic Information, 2000 Census Race for All Ages Total Percent One race 109,329 98.5 White 100,051 90.1 Black or African American 3,223 2.9 American Indian and Alaska Native 313 0.3 Asian 4,578 4.1 Native Hawaiian and other Pacific Islander 48 0 Some other race 1,116 1 Two or more races 1,677 1.5 Total population 111,006 100 Hispanic or Latino and Race Hispanic or Latino (of any race) 2,781 2.5 Not Hispanic or Latino 108,225 97.5 One race 106,818 96.2 White 98,619 88.8 Black or African American 3,148 2.8 American Indian and Alaska Native 282 0.3 Asian 4,557 4.1 Native Hawaiian and other Pacific Islander 46 0 Some other race 166 0.1 Two or more races 1,407 1.3 Total population 111,006 100 Source: U.S. Census Bureau Figure 3. How attendees find health information (before class)--165 responses from 64 attendees. Friend, Neighbor, Co-Worker 8% Family 8% Research at Library 17% Books 12% Internet 21% Health Professional 30% Note: Table made from pie chart. Figure 4. Attendees' use of the Internet to search for health information (before class)--64 attendees. Frequently 4% Never 55% Sometimes 41% Note: Table made from pie chart. Figure 5. Attendees' use of the Internet to search for health Information (after class)--64 attendees. Frequently 8% Never 25% Sometimes 67% Note: Table made from pie chart. Figure 6. Web sites used by attendees (after class)--64 attendees. None 25% All 2% MEDLINEplus 19% HealthInfolowa 15% Clinical Trials 3% MEDLINEplus & HealthInfolowa 36% Note: Table made from pie chart. NOTE (1.) Health Info Iowa, a consumer health information resource from the State Library of Iowa, is funded by the National Library of Medicine under contract NO1-LM-6-3523 with the University of Illinois at Chicago This article is about the University of Illinois at Chicago. For other uses, see University of Illinois at Chicago (disambiguation). UIC participates in NCAA Division I Horizon League competition as the UIC Flames in several sports, most notably Basketball. . Candice Smith, Reference Librarian, Iowa City Public Library, 123 S. Linn linn n. Scots 1. A waterfall. 2. A steep ravine. [Scottish Gaelic linne, pool, waterfall.] St, Iowa City, IA 52240, Kara Logsden, Adult Services Coordinator, Iowa City Public Library, 123 S. Linn St, Iowa City, IA 52240, and Maeve Clark, Information Services Coordinator, Iowa City Public Library, 123 S. Linn St, Iowa City, IA 52240 |
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