Consumer confidence waning.Canadian families are less confident about spending on big ticket items than they were one month ago, according to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. a Conference Board of Canada The Conference Board of Canada is a not-for-profit Canadian organization dedicated to researching and analyzing economic trends, as well as organizational performance and public policy issues. survey. Consumer confidence dropped 5.6 points in August to 118.3, the lowest point in a year, a telephone survey of 2,000 people revealed. When asked whether the time is ripe for spending on items such as a car or a new home 54.4 percent said yes, down almost six percentage points from July. Approximately 29 percent of respondents In the context of marketing research, a representative sample drawn from a larger population of people from whom information is collected and used to develop or confirm marketing strategy. said they expect an improvement in the state of the family's finances in six months, while the number of those pessimistic pes·si·mism n. 1. A tendency to stress the negative or unfavorable or to take the gloomiest possible view: "We have seen too much defeatism, too much pessimism, too much of a negative approach" about the future rose from 3.9 to 14.9 percent. |
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