Consumer behavior.

9781606923948

Consumer behavior.

Ed. by Felix Saito.

Nova Science Publishers

2009

277 pages

$89.00

Hardcover

HF5415

In this collection, international contributors introduce concepts and indicators of environmental responsibility. Overview chapters look at the relationship between corporate and individual environmental responsibility, and offer an evolutionary perspective of materialism. Some chapters focus on sustainable food consumption and understanding how consumers conceptualize food safety risks, with material on Japanese olive oil consumer's behavior, and using correspondence analysis to assess kitchen behavior in families. Empirical research published in peer-reviewed journals on the topic of consumers and health-related products on the Internet is reviewed. Research issues in various sectors are also examined, with chapters on evolutionary programming to simulate electricity market competition, and the influence of numerical anchors on biased consumers' hypotheses on price-quality relationships. Information on the editor is not given.

([c]2009 Book News, Inc., Portland, OR)