Consumer Use Testing among Hundreds of Men Confirms MACH3Turbo's Superiority; MACH3Turbo Beats Schick Quattro by a 2-to-1 Margin.To download high-resolution, print-ready JPEG JPEG in full Joint Photographic Experts Group Standard computer file format for storing graphic images in a compressed form for general use. JPEG images are compressed using a mathematical algorithm. images, click on the thumbnail A miniature representation of a page or image that is used to identify a file by its contents. Clicking the thumbnail opens the file. Thumbnails are an option in file managers, such as Windows Explorer, and they are found in photo editing and graphics program to quickly browse multiple image above. WARNING: these images are very large (800K+) Click here for caption Photo Editors/Feature Editors/Business Editors MULTIMEDIA AVAILABLE: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=4549869 BOSTON--(BUSINESS WIRE)--Jan. 15, 2004 The Gillette Company today released the results of an independent, full-scale consumer use test of its Gillette MACH3Turbo shaving system against the Schick Quattro shaving system. Testing among hundreds of men clearly established MACH3Turbo's superiority. MACH3Turbo scored a significant overall preference win over Schick Quattro of 60 percent to 31 percent, a margin of 2-to-1. Among men who use a MACH3 or MACH3Turbo razor, the results were even more impressive, with MACH3Turbo scoring a preference win of 66 percent to 25 percent. In addition to the overall preference, MACH3Turbo significantly outperformed Schick Quattro by large margins on every one of the 68 shaving attributes tested, including closeness, comfort, less irritation irritation /ir·ri·ta·tion/ (ir?i-ta´shun) 1. the act of stimulating. 2. a state of overexcitation and undue sensitivity.ir´ritative ir·ri·ta·tion n. 1. , safety, maneuverability ma·neu·ver n. 1. a. A strategic or tactical military or naval movement. b. A large-scale tactical exercise carried out under simulated conditions of war. Often used in the plural. 2. , glide and efficiency. "The results of this consumer use test prove that shaving performance is not determined solely by the number of blades, but rather by the combination of all the advanced technologies built into a shaving system," said Peter K. Hoffman, President, Blades and Razors, The Gillette Company. Consumer use tests provide an independent, unbiased analysis that compares product performance. These tests are conducted according to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. the industry's most rigorous standards. They have been upheld in U.S. Federal Courts and at the National Advertising Division of the Better Business Bureaus, Inc., as an appropriate and reliable method for determining the performance of shaving products. The MACH3Turbo vs. Schick Quattro test was conducted among a nationally representative sample of more than 400 men. The MACH3 franchise is the shaving category's most successful brand. Since MACH3's launch in 1998, the franchise has generated more than $9 billion in worldwide consumer sales. In 2003 alone, MACH3 and MACH3Turbo systems generated worldwide consumer sales of more than $2.5 billion. In North America North America, third largest continent (1990 est. pop. 365,000,000), c.9,400,000 sq mi (24,346,000 sq km), the northern of the two continents of the Western Hemisphere. , the MACH3 franchise blade share grew by two points to nearly 34 percent of blade category dollars in 2003. MACH3Turbo, which was launched last year in Europe, has grown MACH3's European value share to 37 percent, up nearly 5 points in 2003. Today, MACH3Turbo is the number one razor in North America and in Europe. Headquartered in Boston, Mass., The Gillette Company is the world leader in male grooming Combining, consolidating and segregating network traffic using devices such as digital cross-connects, add/drop multiplexers and SONET switches. Grooming is a telephone term that typically refers to managing high-capacity lines between central offices, carriers, ISPs and very large , a category that includes blades, razors and shaving preparations. Gillette also holds the number one position worldwide in selected female grooming products, such as wet shaving products and hair epilation epilation /ep·i·la·tion/ (-la´shun) depilation. ep·i·la·tion n. The act or result of removing hair, as by mechanical or chemical means. Also called depilation. devices. In addition, the Company is the world leader in alkaline batteries Alkaline batteries are a type of power cell dependent upon the reaction between zinc and manganese dioxide (Zn/MnO2). Compared with original zinc-carbon batteries, while both produce approximately 1. , and manual and power toothbrushes. MULTIMEDIA AVAILABLE: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=4549869 |
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