Consumer Survey Reveals Summer Traveling Trends- Vacationers will stay close to home this summer, according to Prospectiv's Consumer Preference Index (CPI).

WOBURN, Mass. -- School is out for the summer and people are on the move. Though vacation plans are widely varied, there are some trends in how and where people are getting away this season.

Prospectiv's Consumer Preference Index (CPI) shows longer trips are out this year. Only 8 percent of those polled plan to vacation for two weeks or longer during the summer months. Seventy-two percent plan to holiday for only three to seven days.

And, if vacationers are not going away for long, they are not going far either. According to Prospectiv's CPI, only 4 percent of summer travelers plan to leave the country. Forty-nine percent of them have opted to stay in their home state. Forty-seven percent will venture to surrounding states.

How will people be getting to their destinations? By automobile. In fact, 82.8 percent of travelers will be driving to their summer hot spot rather than the 15 percent who will be flying.

About Prospectiv's Consumer Preference Index (CPI)

Millions of active, self-profiled consumers have registered at Prospectiv's vertically-targeted online properties - Eversave.com (connects consumers with quality offers from leading brands), TheKnowledgeStop.com (premier resource for online and campus-based education and degree programs), and Healthy-Individual.com (online resource focused on health and well-being offers) - enabling Prospectiv to compile insightful survey data for advertisers and marketers. Prospectiv's 20-point data authentication, cleansing and validation process ensures the database of self-profiled consumers is current, active, and accurate in order to deliver the highest quality data to clients.

About Prospectiv

Prospectiv provides industry-leading customer acquisition, email marketing and data analytics solutions to leading consumer brand marketers. Our solutions enable the world's best brands to find and build profitable relationships with the right customers through our multiple online channels, proprietary optimization technology, and comprehensive data validation. Prospectiv generates more than 50 million pre-qualified responses per year on a pay-for-results basis for clients, including many Fortune 1000 companies such as Procter and Gamble, Wal-Mart, Pfizer, Dell, General Mills and Schering-Plough. Founded in 1999, Prospectiv is privately-held and is based in Woburn, Ma. Please visit http://www.prospectiv.com for more information.