Consumer Study Rates Xerox 'Most Trustworthy' Printer Brand; Xerox Also 'Most Likely to Lead' and 'Most Technologically Advanced' in ZDNet Study.

ROCHESTER, N.Y.--(BUSINESS WIRE)--Oct. 18, 1999--

Xerox Corporation (NYSE:XRX) topped Hewlett-Packard, Canon, Lexmark and others as the "most trustworthy" printer brand and ranked first in two other printer brand perception categories in an independent study recently conducted for ZDNet's Brand IQ '99 conference.

The results indicated Xerox was the leading printer brand of choice in the "most trustworthy brand," "brand most expected to be category leader" and "most technologically advanced brand" categories. Xerox also has "a very solid reputation for high-quality products."

"Xerox continues to prove it delivers true customer satisfaction and unparalleled technological innovation. We clearly have established Xerox as a trustworthy printer vendor," said Jim Firestone, president, Xerox Channels Group. "Customers recognize the quality and value of Xerox over Hewlett-Packard."

In addition, Xerox excelled in categories such as printer brand awareness, familiarity, consideration and innovation, where it finished a strong second to HP.

The ZDNet Brand IQ '99 conference provided marketers and advertisers with insight on the Internet's increasing role in building brand recognition and its influence on purchasing decisions. Conducted with Bruskin/Goldring Research and Ziff-Davis' Corporate Research Department, the ZDNet Brand IQ study examined more than 120 brands in 16 technology, consumer product and service categories. Brands were rated on awareness, familiarity and a set of brand attributes. The survey targeted PC owners age 18 and older in the United States and measured the differences in demographics, attitudes and brand perceptions between Internet and non-Internet users.

This ranking reinforces consumer recognition of Xerox as an important contender to HP in the printer marketplace. In August, a study conducted by HP and Strategic Marketing Research & Planning (SMR&P) asked 300 MIS professionals to rank print quality, performance, reliability, durability, service/support and ease of use of color printers from eight major vendors. Xerox scored a strong second place to HP almost across the board, and Xerox tied HP for first in the service/support category.

Xerox DocuPrint network and personal color and monochrome printers are sold through the Xerox Channels Group. The group was created in 1997 to provide personal and networked office products to retail and office channels.

Note to Editors: XEROX(R), The Document Company(R) and the stylized X are trademarks of XEROX CORPORATION. Product and service names profiled herein are trademarks of Xerox Corporation. Any other named products profiled herein are trademarks of their respective companies.