Consumer Shopping Patterns and Survey Net New Verizon Yellow Pages for Westchester, Putnam and Greenwich.Idearc Media Idearc Media (pronounced EYE-dee-arc) is a spinoff of Verizon's print and online yellow pages business. Formerly Verizon Information Services, it is based in Dallas, TX with a corporate office located at DFW Airport. Combines Seven Directories Into Two Robust, Compact Verizon Yellow Pages PURCHASE, N.Y. -- Based on a consumer shopping pattern study conducted in the Westchester region, Idearc Media Corp., publisher of the Verizon(R) Yellow Pages and home to Superpages.com(R), combined seven directories into two new robust and compact 71/2-inches-by-9-inches Verizon Yellow Pages directories for the Westchester North and South communities. Distribution of both directories is in progress. The two individual directories - Verizon Yellow Pages Northern Westchester Northern Westchester refers to the northern portion of Westchester County, New York (USA), a suburban area north of New York City. Northern Westchester County is generally a wealthier area, and it is also considerably more rural (or at least rural-looking) than its southern and Putnam edition and the Verizon Yellow Pages Southern Westchester Southern Westchester, alternatively called Lower Westchester, is one of two major distinct areas of Westchester County, New York (USA) the other being Northern Westchester. , Putnam and Greenwich edition -reflect the shopping patterns of area consumers who purchase goods and services In economics, economic output is divided into physical goods and intangible services. Consumption of goods and services is assumed to produce utility (unless the "good" is a "bad"). It is often used when referring to a Goods and Services Tax. in their local neighborhoods. "We were struck by the clear message from the research that people in the Westchester and Putnam communities shop within their surrounding sur·round tr.v. sur·round·ed, sur·round·ing, sur·rounds 1. To extend on all sides of simultaneously; encircle. 2. To enclose or confine on all sides so as to bar escape or outside communication. n. neighborhoods," said John Wolfrum, general sales manager sales manager n → gerente m/f de ventas sales manager n → directeur commercial sales manager sale n → for Idearc Media. "We responded by combining several directories into a Northern and Southern layout, allowing the books to have the best match to consumer shopping preferences." Based on market research, consumers who were physically located in Northern Westchester and Putnam, on average, shopped 7.5 out of 10 times within the Northern Westchester and Putnam areas. Furthermore, consumers physically located in Southern Westchester predominantly pre·dom·i·nant adj. 1. Having greatest ascendancy, importance, influence, authority, or force. See Synonyms at dominant. 2. shop in their own neighborhoods nine out of 10 times.1 Seven most often-used categories were used to gauge the distance consumers were willing to travel from their home base to search for products or services. Categories included: 1. Home furnishings, electronics, appliances and accessories 2. Doctors and dentists 3. Contractors for home repair, renovation, plumbers or electricians 4. Automobiles, new or used 5. Auto repair and service 6. Lawyers 7. Restaurants, not including fast food or diners. "Reducing the number of books from seven to two exemplifies Idearc Media's commitment to be the fastest and easiest way to find relevant local shopping information," said Wolfrum. "In addition, area residents and advertisers also benefit from our directories because we are the only publisher to offer four-color advertising and residential white pages for this area." The directories features include: * a special $2 Million giveaway sweepstakes card; * valuable coupons from many local businesses; and * a Dining Your Way! restaurant guide which spotlights area restaurants with an A-Z index, menus and maps. Shoppers will also receive a 61/2-inches-by-81/2-inches Verizon[R] Yellow Pages Companion Directory, featuring listings, advertisements, menu pages and money saving coupons. For residents who choose to access business listings via the Internet, Superpages.com (www.superpages.com), the expert in local search, with more than 2.8 billion network searches in 2006, enables them to find local and national businesses and compare goods and services of merchants when they are ready to buy. About Idearc Inc. Idearc Inc. (NYSE NYSE See: New York Stock Exchange :IAR IAR - Instruction Address Register. The IBM name for program counter. ) connects buyers with sellers with its multi-platform of advertising solutions including Verizon[R] Yellow Pages and smaller-sized portable Verizon[R] Yellow Pages Companion Directories, Superpages.com[R], Superpages Mobile(SM), Solutions At Hand[TM] magazine and Solutions Direct[TM] direct mail packages. Idearc provides sales, publishing and other related services for more than 1,200 distinct directory titles in 35 states and the District of Columbia District of Columbia, federal district (2000 pop. 572,059, a 5.7% decrease in population since the 1990 census), 69 sq mi (179 sq km), on the east bank of the Potomac River, coextensive with the city of Washington, D.C. (the capital of the United States). . Superpages.com, the expert in local search with more than 2.8 billion network searches in 2006 and 18 million businesses in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. , offers advertisers a variety of online advertising solutions. Superpages Mobile provides local search functionality for wireless subscribers. For more information, visit www.idearc.com. IDEARC'S ONLINE NEWS CENTER: Idearc news releases, fact sheets, biographies, media contacts, high quality video and images, and other information are available at Idearc's News Center on the World Wide Web at www.idearc.com/pressroom. 1 Based on a consumer shopping pattern study conducted by Lynx lynx, name given to several related small, ferocious members of the cat family. All have small heads, tufted ears, and heavy bodies with long legs and short tails. All are primarily terrestrial, although they are able to climb trees. Research Consulting in February 2006. (IAR-G) |
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