Consumer Security Preferences: Consumers Seek a Mix of Prevention, Detection, and Resolution Capabilities.DUBLIN Dublin, city, Republic of Ireland Dublin, Irish Baile Átha Cliath, county borough (1991 pop. 915,516), Leinster, capital of the Republic of Ireland, on Dublin Bay at the mouth of the Liffey River. , Ireland Ireland, Irish Eire (âr`ə) [to it are related the poetic Erin and perhaps the Latin Hibernia], island, 32,598 sq mi (84,429 sq km), second largest of the British Isles. -- Research and Markets (http://www.researchandmarkets.com/reports/c41120) has announced the addition of the new Javelin Strategy report "Consumer Security Preferences: Increase Online Adoption by Meeting Targeted Needs" to their offering. Financial institutions can increase adoption of online banking services by using segmented consumer security preferences to cater to certain subsections of their account holder base. By offering flexible authentication (1) Verifying the integrity of a transmitted message. See message integrity, e-mail authentication and MAC. (2) Verifying the identity of a user logging into a network. solutions that allow for consumer choice, financial institutions can entice non-online banking customers to adopt and utilize the online channel. Consumers seek a combination of more proactive means - both detection and prevention - and resolution capabilities from their financial institutions. Solution flexibility is becoming more readily available to institutions through single vendor relationships. Overview Financial institutions can increase adoption of online banking services by using segmented consumer security preferences to cater to certain subsections of their account holder base. Primary Questions --Which authentication solutions resonate res·o·nate v. res·o·nat·ed, res·o·nat·ing, res·o·nates v.intr. 1. To exhibit or produce resonance or resonant effects. 2. with non-online banking consumers? --What are the primary differences in security preferences among specific financial institution account holder segments? --Which security solutions do consumers seek most prominently from financial institutions? --How can financial institutions capitalize on Cap´i`tal`ize on` v. t. 1. To turn (an opportunity) to one's advantage; to take advantage of (a situation); to profit from; as, to capitalize on an opponent's mistakes s>. these differences and strategically offer flexible authentication solutions? Findings and Analysis By offering flexible authentication solutions that allow for consumer choice, financial institutions can entice non-online banking customers to adopt and utilize the online channel. Consumers seek a combination of more proactive means - both detection and prevention - and resolution capabilities from their financial institutions. Solution flexibility is becoming more readily available to institutions through single vendor relationships. Audience: Financial institutions' marketing, online banking and risk/fraud divisions Key Topics Covered Include: --Overview --Findings and Analysis --Offer flexible solutions, matching the preferences of different consumers --Consumers seek a mix of Prevention, Detection, and Resolution capabilities --Further opportunity: Consumer preferences differ by financial institution
Table of Figures:
Figure 1: Authentication Preferences: Online Banking vs.
Non-Online Banking
Figure 2: Consumer Security Preferences
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