Consumer Research Study Confirms The Need for an Underwear Overhaul.

ORLANDO, Fla.--(BUSINESS WIRE)--Nov. 2, 1999--

As the year 2000 rapidly approaches, ERGO, Inc. has laid the millennium groundwork conducting an in-depth consumer along with physicians specializing in dermatology, urology and sports medicine, confirming the company's mission to design the most comfortable underwear is right on track.

"As our research results began to unfold, it became apparent that men's underwear left 80% of men feeling pinched, bound, wedged, moist and warm," states Cindy Michels who is Managing Director of ERGO, Inc. and is the engineer responsible for the patented design of ERGO's product line. "The remaining 20% of surveyed men believe all underwear to be equal based on nominal differences they've experienced over the years," Michels continues.

The survey revealed dissatisfaction issues including: -0-

--   Underwear doesn't remain in place (wedgies)

--   Heat rashes

--   Crushing of anatomy

--   "Falling out" of underwear

--   Moisture spots

--   Pinching of anatomy

Keeping a finger on the pulse of what men are saying coupled with its technological and fashion industry expertise has made ERGO's new Millennium Series of e2u(R) patented underwear the perfect answer to the millennium male prayer for comfort, health and support, evidenced by a letter from R.J. of Cleveland, Ohio, reading, "The reason I have decided to write your company is to compliment you on designing, which I consider to be the most fitting and, comfortable pair of underwear I have ever worn."

ERGO, Inc. products are located in over 80 boutiques throughout the United States and Europe retailing from $19.95 to $26.00. Four 100% cotton styles are available including the Original e2u(R) brief, Long Leg Brief, Boxer and T-Back in a variety of colors including traditional white, gray, black, teal and royal blue. The patented products also feature a special cotton-knit specifically designed for a long-lasting, breathable fabric. Call 1.800.568.5588 ext. 6 2000 or visit www.e2u.com for a retailer nearest you or to order directly.

ERGO, Inc., The Comfort Brief Company(tm), has provided thousands of men throughout the world with its patented, exclusively designed series of underwear specifically sculpted for the male anatomy that provide not only the freedom of a boxer, but the support that even an athlete would amaze at.

For additional information, please contact Isabelle Pitcher at ERGO, Inc. 877.596.1479, Cindy Michels at 800.568.5982 or visit our ERGO, Inc. web site at www.e2u.com.