Consumer Research, 60% of Respondents Reported Purchasing Bread Labelled as Whole Grain and 18% a 'No Trans Fat' Product at an In-Store Bakery.

DUBLIN, Ireland -- Research and Markets (http://www.researchandmarkets.com/reports/c38695) has announced the addition of In-Store Bakeries in the United States to their offering.

The in-store bakery channel, with 2005 revenue of $9.15 billion, has matured at a rapid clip. In the early nineties, in-store bakeries were added to supermarkets and club stores in higher numbers. As a result, only a finite number of stores remain to which a bakery can be added. Competition is also fierce. In-store bakeries are not only found in supermarkets, but also superstores and club centers. According to Progressive Grocer, Costo, Wal-Mart Supercenters, BJ's Wholesale, and SuperTarget have an in-store bakery in every one of their stores, exerting pricing and margin pressure on those found in the traditional supermarket.

Despite slower growth, in-store bakeries are constantly innovating and building on themes of freshness and convenience. For example, our exclusive consumer research reveals that 60% of respondents making purchases at an in-store bakery cited convenience as an influence for shopping there. In turn, consumer desire for fresh and convenient products has driven product innovation. The in-store bakery has also witnessed an increased demand for more healthful bakery foods--according to the author's consumer research, 60% of respondents reported purchasing bread labelled as whole grain and 18% a "no trans fat" product at an in-store bakery. However, room for indulgence exists more than ever, in a "treat yourself" society that helps drive indulgent offerings despite diet fads.

In this report, six years of specific sales data provide a factual and impartial presentation of the market as a whole. The report also evaluates the performance of individual sectors in the market, and provides information about the major companies and brands. Using the SPSS forecasting package, a five-year forecast of U.S. retail sales is created, revealing potential opportunities for growth and product development.

This report encompasses retail in-store bakeries, which are set up within supermarkets, mass merchandiser super centers, and club stores. In-store bakeries offer an assortment of bakery products, such as bread, specialty bread, cakes, pies, bagels, cookies, donuts, and muffins. They generally have staff assigned behind the counter to assist with patrons, and offer (and may even make their own) fresh bakery products.

Retail "stand-alone" bakeries and retail bakery specialty stores are excluded from the scope of this report.

Companies Mentioned include:

--General Mills, Inc.

--Rich Products Corporation

--Dawn Food Products

--BakeMark

--Best Brands

--Pennant Foods

For more information visit http://www.researchandmarkets.com/reports/c38695