Consumer Reports rates Alpine Lace American slices best.

MAPLEWOOD, N.J.--(BUSINESS WIRE)--April 24, 1996--The May 1996 issue of Consumer Reports magazine has rated Alpine Lace Brands Inc.'s (NASDAQ: LACE) reduced-fat "American" sliced cheese as "Best Reduced-Fat `American' slices" in distribution.

Based on a sampling of twelve different individually wrapped American slices, ranging from full fat to fat free, Alpine Lace 50% less fat slices was rated highest of all reduced fat or fat free cheese currently available. Alpine Lace also ranked very close behind its full fat counterparts in quality, texture and taste. Alpine Lace slices were described as good with cheese flavor, while other brands were described as having off-flavors of chemicals and plastic as well as melting poorly.

Carl T. Wolf, chairman and chief executive officer of Alpine Lace stated, "The Consumer Reports article validates our deep rooted commitment to taste and superior quality in every product we produce. It is our goal to fulfill consumer demand for quality fat free and reduced fat cheese."

Alpine Lace Brands Inc. develops and markets a full line of reduced fat and sodium cheeses, a full line of fat free cheeses, Fat Free Turkey Breast and 97% Fat Free Ham all sold under the Alpine Lace(R) label. The company's primary product lines provide nutritionally superior cheese and meat products while meeting consumer demands concerning taste and product quality. Through its Marolf Dakota Farms Cheese Inc. subsidiary, the company converts and packages the company's warehouse and club store cheeses as well as dairy case sliced cheeses. In addition, through MCT Dairies Inc., the company engages in the cheese and dairy products commodity trading business.

CONTACT: Alpine Lace Brands Inc., Maplewood

Jordan Greenberg, 201/378-8600 ext. 101

or

KCSA, New York 

Joseph A. Mansi, 212/682-6300 ext. 205

Media Contact: Jennifer Friedman ext. 233