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Consumer Rentals of DVDs Surpasses Entire Year 2001 According to the VSDA.


Entertainment/Business Editors

ENCINO, Calif.--(ENTERTAINMENT WIRE)--July 30, 2002

As of July 21st, 2002, consumer spending Consumer demand or consumption is also known as personal consumption expenditure. It is the largest part of aggregate demand or effective demand at the macroeconomic level.  on DVD DVD: see digital versatile disc.
DVD
 in full digital video disc or digital versatile disc

Type of optical disc. The DVD represents the second generation of compact-disc (CD) technology.
 rentals has surpassed DVD rentals for the entire year of 2001, both in number of rentals and rental revenues, announced the Video Software Dealers Association (VSDA VSDA Video Software Dealers Association ), the home video entertainment industry's international trade group.

According to according to
prep.
1. As stated or indicated by; on the authority of: according to historians.

2. In keeping with: according to instructions.

3.
 VSDA's VidTrac program -- the video industry's most accurate video rental point-of-sale tracking technology for measuring national consumer video rental spending, based on actual rental transactions -- for the weeks ending January 6 - July 21, 2002, DVD rental revenues reached $1.47 billion. This is an increase of $7 million, or 5%, over the $1.40 billion spent in all of 2001. During this 29-week time period, patrons of the digital medium rented more than 459 million discs -- an increase of 15 million, or 3% more DVDs than the 444.8 million rented in 2001. These milestones in DVD rentals were reached in just over two quarters.

"American consumers have embraced this format like no other because it provides a rich viewing experience," said VSDA President Bo Andersen. "With its variety of unique bonus features, it is an exceptional value for consumers."

Compared to the same time period last year (weeks ending January 7 - July 22, 2002), DVD rental spending is up an extraordinary 115% from $684.3 million, with rental transactions up 111% from 218 million. So far this year, national consumer spending on DVD rentals is averaging $50.8 million per week on 15.8 million turns (rental transactions).

Based on total rental revenues for the 29-week period, "comedies" represented the largest share of the DVD genre pie at 29%. "Action" ranked second (24%), and "drama" ranked third (21%).

While comedies remain the predominant pre·dom·i·nant  
adj.
1. Having greatest ascendancy, importance, influence, authority, or force. See Synonyms at dominant.

2.
 genre in both DVD and VHS (Video Home System) A half-inch, analog videocassette recorder (VCR) format introduced by JVC in 1976 to compete with Sony's Betamax, introduced a year earlier. , suspense SUSPENSE. When a rent, profit a prendre, and the like, are, in consequence of the unity of possession of the rent, &c., of the land out of which they issue, not in esse for a time, they are said to be in suspense, tunc dormiunt, but they may be revived or awakened. Co, Litt. 313 a. , action, and drama populated pop·u·late  
tr.v. pop·u·lat·ed, pop·u·lat·ing, pop·u·lates
1. To supply with inhabitants, as by colonization; people.

2.
 the top five ranking DVD titles.

----------------------------------------------------------------------
                                               Street   Turns   Rev.
Rank  Title             Studio                 Date   (Mills) (Mills)
----------------------------------------------------------------------
 1    Training Day      Warner Home Video      3/19/02  8.17   $28.13
 2    Don't Say a Word  20th Century
                         Fox Home Ent.         2/19/02  7.96   $26.87
 3    The Fast and the
       Furious          Universal Home Video   01/2/02  6.36   $20.91
 4    The Others        Dimension Home Video   5/14/02  6.09   $20.48
 5    Domestic
       Disturbance      Paramount Home Video   4/16/02  5.97   $20.39

           Source: Weeks ending 1/6 - 7/21/02, VSDA/VidTrac


New releases accounted for $849.5 million, or 58%, of the overall DVD rental spending for this period (tracking all new DVD releases since the beginning of the year for eight weeks).

"With strong performances from DVD properties like `Monster's Ball' (Lion's Gate), `Rat Race' (Universal), `Zoolander' (Paramount), and `Harry Potter A potter is someone who makes pottery.

Potter may also refer to: People
  • Potter, Alonzo, Bishop of Pennsylvania
  • Potter, Barnaby (1577–1642), Bishop of Carlisle
  • Potter, Beatrix (1866–1943), British children's writer
 and the Sorcerer's Stone' (Warner), it is clear that DVDs are no longer a format chiefly targeted to and preferred by the action-oriented males 18-34 audience," said VSDA's Director of Research, Brad Hackley.

DVD, as a percentage of national video rental spending, has risen an additional percentage point from the end of the second quarter to its highest level ever at 31%, leaving the remaining 69% to VHS.

Established in 1981, the Video Software Dealers Association (VSDA) is a not-for-profit Not-for-profit

An organization established for charitable, humanitarian, or educational purposes that is exempt from some taxes and in which no one in profits or losses.
 international trade association for the approximate $19 billion home entertainment industry. VSDA represents over 1,700 companies throughout the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. , Canada, and a dozen other countries. Membership comprises the full spectrum of video and video game retailers (both independents and large chains), as well as the home video divisions of major and independent motion picture studios, and other related businesses that constitute and support the home video entertainment industry.

Note to Editors: Chart graphics available upon request.
COPYRIGHT 2002 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2002, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Jul 30, 2002
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