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Consumer Packaged Goods Trend Predictions for 2010.


Mintel says new products to play on the familiar, updated for today's shopper

CHICAGO -- What will the breakthrough new products of next year be? Most likely something recognizable...with a twist. The trend experts at Mintel release their 2010 global consumer packaged goods (CPG CPG

central pattern generators.
) predictions, saying next year's new products will recreate the familiar.

"Post-recession, we don't expect manufacturers to reinvent the wheel (jargon) reinvent the wheel - To design or implement a tool equivalent to an existing one or part of one, with the implication that doing so is silly or a waste of time. This is often a valid criticism. . Instead, we predict 2010's new products will give shoppers something familiar paired with something new to better satisfy their needs," states Lynn Dornblaser, Mintel's leading new products expert. "On retail store shelves, we expect today's familiar megatrends--health and wellness, convenience, sustainability--to get a fresh, new makeover for 2010."

Next year, Mintel predicts seven core trends will impact global new product development as manufacturers try to pique interest in new launches while keeping shoppers comfortable.
[TABLE OMITTED]


Mintel forecast 14 additional consumer packaged goods trends for 2010. To receive the complete list, contact press@mintel.com or call Mintel's press office at 312-628-7946.

Mintel estimates global new product introductions for 2009 will reach 2008 levels. In the US, where many niche players were hurt by the recession, Mintel does not expect 2009 totals to match 2008.

About Mintel

Mintel is a leading global supplier of consumer, product and media intelligence. For more than 35 years, Mintel has provided insight into key worldwide trends, offering exclusive data and analysis that directly impacts client success. With offices in Chicago, New York New York, state, United States
New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of
, London, Sydney, Shanghai and Tokyo, Mintel has forged a unique reputation as a world-renowned business brand. For more information on Mintel, please visit www.mintel.com. Follow Mintel on Twitter A Web site and service that lets users send short text messages from their cellphones to a group of friends. Launched in 2006, Twitter (www.twitter.com) was designed for people to broadcast their current activities and thoughts. : http://twitter.com/mintelnews.
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Comment:Consumer Packaged Goods Trend Predictions for 2010.
Publication:Business Wire
Geographic Code:1U3IL
Date:Nov 17, 2009
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