Consumer Markets Face Opportunities and Challenges as Baby Boomers Hit Sixty.DUBLIN, Ireland -- Research and Markets (http://www.researchandmarkets.com/reports/c43462) has announced the addition of Boomers: Now They Are Sixty to their offering. The Boomers generation are the most populous pop·u·lous adj. Containing many people or inhabitants; having a large population. [Middle English, from Latin popul demographic group in every developed country and most developing countries. They have considerable purchasing power Purchasing Power 1. The value of a currency expressed in terms of the amount of goods or services that one unit of money can buy. Purchasing power is important because, all else being equal, inflation decreases the amount of goods or services you'd be able to purchase. 2. and are the most influential target group in the consumer market. The "Boomers: Now they are Sixty" report looks at global trends in the boomer boom·er n. 1. Informal A nuclear submarine armed with ballistic missiles. 2. Informal A baby boomer. 3. A transient worker, especially in bridge construction. 4. generation and considers their impact on consumer markets. Why buy this report? * Get a detailed picture of the changing consumption habits of 40 - 60 year olds * Identify global trends in the boomer generation * Understand how consumer markets will be impacted by this consumer group Summary of contents 1. EXECUTIVE SUMMARY 1.1 Drivers 1.2 Demographic Trends 1.3 Impact on Consumer Markets 1.4 Retail Developments 1.5 Future Trends 2. OVERVIEW 2.1 Definitions 2.2 The Boomer Profile 3. DRIVERS 3.1 Spending Power The power of legislatures to tax and spend. Spending power is conferred to state and federal legislatures through their constitution. Judicial Review of legislative spending varies from state to state, but the law of federal spending informs courts in all states. 3.2 Attitudes Towards Retirement 3.3 Health and Fitness 3.4 Living Trends 3.5 Eating Habits 3.6 Travel 3.7 Attitude to Technology 3.8 Marketing to Boomers 4. DEMOGRAPHICS 4.1 Regional Trends 4.2 Country Trends 5. IMPACT ON CONSUMER MARKETS 5.1 Trends in Selected Markets 5.2 Trends in Food 5.3 Trends in Drinks 5.4 Trends in Cosmetics and Toiletries toi·let·ry n. pl. toi·let·ries An article, such as toothpaste or a hairbrush, used in personal grooming or dressing. toiletries npl → artículos mpl de aseo (= 5.5 Trends in OTC OTC See: Over-the-counter. OTC See over-the-counter market (OTC). 5.6 Trends in Household Goods and DIY DIY abbr. do-it-yourself DIY or d.i.y. Brit, Austral & NZ do-it-yourself DIY abbr DIY do it yourself a DIY shop/job. 5.7 Trends in Clothing 6. RETAIL TRENDS 6.1 Overview 6.2 Clothing 6.3 DIY 6.4 Internet Shopping 7. SHIFTS IN MAJOR MARKETS 7.1 Australia 7.2 Canada 7.3 France 7.4 Germany 7.5 Italy 7.6 Japan 7.7 UK 7.8 US 8. FUTURE TRENDS 8.1 Trends to Watch 8.2 Forecast Demographic Trends 8.3 Forecast Sector Trends For more information visit http://www.researchandmarkets.com/reports/c43462 |
|
||||||||||||
Printer friendly
Cite/link
Email
Feedback
Reader Opinion