Consumer Health Interactive Winning Tradition Continues.Health/Medical Writers SAN FRANCISCO--(BW HealthWire)--June 9, 2000 E-Health Portal Created for Blue Cross Blue Shield of Massachusetts Wins Blue Cross Blue Shield Blue Shield A US not-for-profit health care insurer that is a reimbursement intermediary for physicians. Cf Blue Cross. Association's 'Best of Blue' Communication and Marketing Award Continuing a tradition of developing award-winning Web sites for its customers, Ben Wilson Ben Wilson may refer to:
The Web site developed by CHI for BCBSMA represents one of the fastest growing trends in healthcare: customized Web sites that integrate plan data with interesting and relevant healthcare content. San Francisco-based Consumer Health Interactive has rapidly become an industry leader, recognized for developing award-winning sites which are known under the term of "e-health portals." Additional awards won by CHI-built sites over the past year include the World Wide Web Awards, eHealthcare World Awards, and the Innovative Service Approach Award from the Adaptive Business Leaders' Organization. "We are honored to have helped our customer receive this award," said Wilson. "CHI is like the 'Intel(R) Inside(TM)' for health plans and employers. At the same time, we build a customized site for each client that meets their specific e-business objectives." More than 35 Blues' plans nationwide, submitted more than 100 projects in public or media relations, internal communications  This article's grammar usage needs improvement. Please edit this article in accordance with Wikipedia's . , advertising, marketing communications Marketing communications (or marcom) are messages and related media used to communicate with a market. Those who practice advertising, branding, direct marketing, graphic design, marketing, packaging, promotion, publicity, sponsorship, public relations, sales, sales and new media. The awards are given for outstanding programs and campaigns developed by Blue Cross Blue Shield communications and marketing professionals. A team of outside experts judged all entries on research, planning, objectives, execution, and results. "Being recognized by our peers for the site we created for our health plan members is truly an honor," said Anne Marie Kling, Interactive Communications Manager for BCBSMA. "Most importantly Adv. 1. most importantly - above and beyond all other consideration; "above all, you must be independent" above all, most especially , we believe this site helps us to meet the needs of our health plan members and gives them access to the kind of useful and relevant information that helps them secure the optimal benefits from their membership in Blue Cross Blue Shield of Massachusetts." About CHI Consumer Health Interactive (CHI) is a leading developer of a new breed of healthcare Web sites called e-health portals. These portals integrate information on specific services for health plans with engaging, clinically reviewed content, e-commerce opportunities and a broad range of other services including disease management programs and personalized per·son·al·ize tr.v. per·son·al·ized, per·son·al·iz·ing, per·son·al·iz·es 1. To take (a general remark or characterization) in a personal manner. 2. To attribute human or personal qualities to; personify. e-mail newsletters. Providing both private label and co-branded sites, CHI's products and services are specifically designed to meet the operational and marketing needs of healthcare organizations, employers, unions and other organizations that sponsor health benefit programs. Recognizing the value of e-health portals and CHI's emerging leadership position, Advance Paradigm Inc. (API (Application Programming Interface) A language and message format used by an application program to communicate with the operating system or some other control program such as a database management system (DBMS) or communications protocol. ) completed investment in CHI in January of 2000. API is one of the nation's leading health improvement companies and provides pharmacy benefit management A Pharmacy Benefit Manager (PBM) is a third party administrator of prescription drug programs. They are primarily responsible for processing and paying prescription drug claims. services as well as disease and health programs to many of the nation's largest health plans and employers. Founded in 1998, CHI now works with several of the nation's leading health plans and employers. CHI is located at 539 Bryant Street, Suite 200; San Francisco San Francisco (săn frănsĭs`kō), city (1990 pop. 723,959), coextensive with San Francisco co., W Calif., on the tip of a peninsula between the Pacific Ocean and San Francisco Bay, which are connected by the strait known as the Golden , Calif. 94107; phone 877/202-1533; URL URL in full Uniform Resource Locator Address of a resource on the Internet. The resource can be any type of file stored on a server, such as a Web page, a text file, a graphics file, or an application program. www.consumerhi.com. About Blue Cross Blue Shield Blue Cross was founded as a hospital insurance plan by a group of concerned citizens in 1937. Blue Shield was created as a doctor's plan to complement Blue Cross in 1942. In 1988, the two organizations merged to become Blue Cross Blue Shield of Massachusetts, Inc., part of a national network of Blue Cross Blue Shield plans, providing its members with access to a wide selection of top physicians and high-quality hospitals. Blue Cross Blue Shield of Massachusetts is licensed by the national Blue Cross Blue Shield (BCBS BCBS Blue Cross/Blue Shield BCBS Basel Committee on Banking Supervision BCBS Barre Center for Buddhist Studies BCBS Bay City Baptist School BCBS Bishop Cotton Boys School (Bangalore, India) BCBS Bar Code Business Software ) Association, which serves as the national coordinating organization for each of the independent Blue Cross and/or Blue Shield plans. However, Blue Cross Blue Shield of Massachusetts is a not-for-profit Massachusetts company, governed by its own board of directors. |
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