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Consumer Goods Technology Names Terra Technology a Top Ten Supply Chain Solution Provider; Terra Recognized for Providing Real-Time Forecasting Solutions That Help Consumer Goods Companies Decrease Forecast Error by 50 Percent.


NORWALK, Conn. -- Terra Technology (www.terratechnology.com), the leading provider of Real-Time Forecasting (RTF (Rich Text Format) A document format from Microsoft for encoding text and graphics. It was adapted from IBM's DCA format and supports ANSI, IBM PC and Macintosh character sets. ) solutions, today announced that Consumer Goods consumer goods

Any tangible commodity purchased by households to satisfy their wants and needs. Consumer goods may be durable or nondurable. Durable goods (e.g., autos, furniture, and appliances) have a significant life span, often defined as three years or more, and
 Technology magazine (CGT CGT Capital Gains Tax
CGT Confédération Générale du Travail (French Labor Union)
CGT Confederación General del Trabajo (Spanish: Federation of Trade Unions) 
) named Terra as one of the top ten supply chain planning companies. This marks the fourth year in a row that Terra has been cited in the Best-in-Class issue of CGT, moving from a "Company on the Move" to being ranked ninth on the 2006 top ten list. The complete CGT list can be viewed at www.consumergoods.com. Terra's RTF solution cuts forecast error in half, improving customer service, enabling significant reductions in inventory, reducing logistics costs and typically delivering a return on investment in one month or less.

Each year CGT polls more than 150 executives from top consumer goods companies, and asks them to create a list of the Best-In-Class technology providers. Executives are asked to evaluate products and services they use, providing readers with an accurate assessment of supply chain technology. Companies with the highest rankings in ROI (Return On Investment) The monetary benefits derived from having spent money on developing or revising a system. In the IT world, there are more ways to compute ROI than Carter has liver pills (and for those of you who never heard of that expression, it means a lot). , usability How easy something is to use. Both software and Web sites can be tested for usability. Considering how difficult applications are to use and Web sites are to navigate, one would wish that more designers took this seriously. See user interface and usability lab. , performance, implementation and customer service make the top ten list.

Wayne Olson, director of logistics at Ventura Foods, was one of Terra's RTF clients who participated in the CGT Best-In-Class survey. Olson said, "Ventura Foods' experience with RTF has been a resounding re·sound  
v. re·sound·ed, re·sound·ing, re·sounds

v.intr.
1. To be filled with sound; reverberate: The schoolyard resounded with the laughter of children.

2.
 success. Our forecast accuracy improved by 60 percent in the first month of running the system, enabling a significant reduction in transportation and inventory costs."

"We are honored to be recognized as a leading supply chain provider once again," said Robert F. Byrne, Terra's President and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. , "This award is evidence of our commitment to improving the supply chain performance of our customers, enabling them to provide better service and to reduce inventory and costs."

Terra was also recently named to the Food Logistics 100, a prestigious list of top technology providers for food manufacturers. Terra was chosen as one of the leading providers of supply chain software solutions. Later this spring, Terra plans to unveil a new solution that will further aid companies in managing inventory effectively.

About Terra Technology

Terra Technology is the leading provider of Real-Time Forecasting solutions for consumer goods companies. Terra's pattern recognition technology works with traditional demand planning systems See spreadsheet and financial planning system.  to monitor daily demand signals and reduce near-term forecast error by 50 percent. More accurate forecasts improve customer service, lower inventory, decrease unplanned changeovers and reduce costs. Headquartered in Norwalk, CT, Terra's customers include Campbell Soup, Georgia-Pacific, McCain Foods and Ventura Foods. For more information, please visit www.terratechnology.com or call 203-847-4007.
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Copyright 2006, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Mar 14, 2006
Words:416
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