Consumer Focus II 2006 Feature Releases.SAN FRANCISCO -- The following release focuses on the topic Consumer Focus II:
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The following knowledgeable industry leaders and scholars from Business Wire's ExpertSource database are available to discuss topics relating to Consumer Focus II:
--Tom H. C. Anderson, MBA MBA
Master of Business Administration
Noun 1. MBA - a master's degree in business
Master in Business, Master in Business Administration , MEA MEA Multiple endocrine adenomatosis. See Multiple endocrine neoplasia. , is Founder and Managing Partner of Anderson Analytics, LLC (Logical Link Control) See "LANs" under data link protocol.
LLC - Logical Link Control . Anderson Analytics, a full service consumer insights consultancy, helps their clients "Gain an Information Advantage" over their competition by combining new technology like text mining with more traditional research techniques. Mr. Anderson is a frequent speaker at consumer-focused conferences such as those held by ESOMAR ESOMAR World Association of Opinion and Marketing Research Professionals (formerly European Society for Opinion and Marketing Research) and SPSS A statistical package from SPSS, Inc., Chicago (www.spss.com) that runs on PCs, most mainframes and minis and is used extensively in marketing research. It provides over 50 statistical processes, including regression analysis, correlation and analysis of variance. . Mr. Anderson has over a decade of experience at the largest global marketing research companies such as TNS TNS
transcutaneous neural stimulation. , NFO NFO Info File (file type extension)
NFO New Fund Offer
NFO National Farmers Organization
NFO Naval Flight Officer (US Navy)
NFO National Family Opinion Worldwide, and AC Nielsen BASES. He has worked on product and market development projects across several countries and industries including financial services, telecommunications, packaged goods and travel & entertainment. Prior to founding Anderson Analytics, Tom managed the Starwood Hotels & Resorts Worldwide account for TNS-NFO, where he managed market research studies in over 80 countries and consulted to executive and brand management of Westin, W Hotels, Sheraton, Four Points, St Regis, Luxury Collection, and Starwood Vacation Ownership. Before TNS-NFO, Tom helped found IQuestics.com, a "Gen-I" consumer insights consultancy for Snowball.com, now IGN.com. While at IQuestics he perfected the online quantitative and qualitative skills required to understand and market to the technologically savvy 13-30 year old Gen-X & Gen-Y demographic. Tom has unusually deep and wide knowledge in all aspects of market research and advanced multivariate statistical analysis. Through his career, he has consulted to dozens of fortune 500 companies and major marketing research suppliers and ad agencies. He earned his BS in Marketing and MBA, Beta Gamma Sigma Beta Gamma Sigma or ΒΓΣ is an honor society for business students and scholars. Founded in 1913 at the University of Wisconsin, it has over 580,000 members, selected from 460 chapters in AACSB-accredited business schools. , in Marketing, Finance and International Business from the University of Connecticut The University of Connecticut is the State of Connecticut's land-grant university. It was founded in 1881 and serves more than 27,000 students on its six campuses, including more than 9,000 graduate students in multiple programs.
UConn's main campus is in Storrs, Connecticut. where he is a frequent guest speaker in graduate level marketing research and data-mining courses. He attained his Master of Economics with honors from Lund University, Sweden. 203-912-7175, ext. 701, firstname.lastname@example.org
--Known as the Strategy Diva, Cynthia Cohen cohen
(Hebrew: “priest”) Jewish priest descended from Zadok (a descendant of Aaron), priest at the First Temple of Jerusalem. The biblical priesthood was hereditary and male. is a widely sought after speaker and authority on consumer trends who combines consumer insights and prognostications with realistic business implications and market strategies. In 1990, she founded her consulting firm, Strategic Mindshare, and is currently President. Considered one of the nation's leading authorities on brand positioning and retail strategies, she consults to global Fortune 500 companies and fast track start-ups. Cynthia is also known for her groundbreaking research on the buying habits of ethnic consumers, Boomer women, Generation Y and tweens, the consumer group she named the Speeders. She is frequently quoted by national and trade press and has appeared as an analyst on Fox, CNN and Nightly Business Report Nightly Business Report is a financial news television program that is broadcast live, weekday evenings on most of the public television stations in the United States. Frequently abbreviated to NBR, the show is produced by public television station WPBT-TV in Miami, Florida, and . Cynthia has a forthcoming book on consumer buying behavior. Each January she publishes her Top Ten Consumer Trends for the year. 305-377-2220, email@example.com
--Dr. Edward Rincon, president of Rincon & Associates, received his doctorate in psychological quantitative methods from UT Austin in 1979. He has conducted research of multicultural audiences for the past 28 years, especially Latino consumers, covering healthcare, media usage, advertising, food and beverages, public utilities, transportation, demography, and numerous other topics. He is an Adjunct Professor at the SMU Cox School of Business The SMU Cox School of Business offers a full range of business education programs, including BBA, full-time MBA, Professional MBA (PMBA), Executive MBA (EMBA), Master of Science in Management (MSM), Master of Science in Accounting (MSA), Master of Science in Entrepreneurship (MSIE) where he teaches an MBA-level course on Hispanic Marketing. 214-750-0102, firstname.lastname@example.org
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The following are upcoming Features Package release dates: July 27 - Men's Focus II August 1 - Back-to-School II August 3 - Arts & Entertainment III
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