Consumer Finance Companies Set Self-Imposed Limits on TV Advertising.Tokyo Tokyo (tō`kēō), city (1990 pop. 8,163,573), capital of Japan and of Tokyo prefecture, E central Honshu, at the head of Tokyo Bay. , Japan, Mar 18, 2006 - (JCN JCN Japan Corporate News JCN Journal of Cognitive Neuroscience JCN Journal of Cardiovascular Nursing JCN Journal of Christian Nursing JCN Job Control Number JCN Journal of Child Neurology JCN joint communications network (US DoD) ) - Seven consumer finance companies - ACOM (language) ACOM - An early system on the IBM 705. [Listed in CACM 2(5):16 (May 1959)]. , AIFUL, CFJ CFJ Conselho Federal de Jornalismo (Brazil) CFJ Californians for Justice CFJ Centre for Faith and Justice (Ireland) CFJ Conselho da Justiça Federal (Brazil) , GE Consumer Finance Co., Promise Co., Sanyo Shinpan Finance, and Takefuji Corp. - recently agreed to self-imposed limitations on television advertising. Under the agreement, which will take effect on April 1, the companies will respect an absolute ban on commercials between 7-9 AM and 5-10 PM, and a maximum of 100 commercials per month, per company in each broadcasting area between the hours of 10 PM - midnight. Citing citing concern over multiple debt problems on the part of consumers and the overall soundness of the consumer finance market, the companies had already been voluntarily working to reduce the number of commercials shown during the prime viewing hours of 5-9 PM and to present a unified, "enlightened" message with regard to responsible borrowing. In addition to the aforementioned a·fore·men·tioned adj. Mentioned previously. n. The one or ones mentioned previously. aforementioned Adjective mentioned before Adj. 1. companies, consumer financers At-Loan Co., MOBIT Co., and DC Cash One also plan to roll out these self-imposed controls. Copyright [c] 2006 Japan Corporate News Network. All rights reserved. |
|
Printer friendly
Cite/link
Email
Feedback
Reader Opinion