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Consumer Electronics Top Holiday Wish Lists Again, but Shoppers Say Tech Gifts Can Be Stressful to Buy; Best Buy Makes Changes in Stores to Reduce Tension and Help Holiday Shoppers Find the Perfect Gift.


MINNEAPOLIS -- Please replace the release with the following corrected version due to multiple revisions to the boilerplate A phrase or body of text used verbatim in different documents such as a signature at the end of a letter. Boilerplate is widely used in the legal profession as many paragraphs are used over and over in agreements with little modification or no modification.  titled "About Best Buy Co., Inc."

The corrected release reads:

CONSUMER ELECTRONICS TOP HOLIDAY WISH LISTS AGAIN, BUT SHOPPERS SAY TECH GIFTS CAN BE STRESSFUL TO BUY; BEST BUY MAKES CHANGES IN STORES TO REDUCE TENSION AND HELP HOLIDAY SHOPPERS FIND THE PERFECT GIFT

Nearly 60 percent of consumers plan to purchase consumer electronics as gifts this holiday season, according to according to
prep.
1. As stated or indicated by; on the authority of: according to historians.

2. In keeping with: according to instructions.

3.
 the Best Buy Co., Inc. (NYSE NYSE

See: New York Stock Exchange
:BBY BBY Best Buy (stock symbol)
BBY Before Battle of Yavin (Star Wars)
BBY BeBeyond (Chinese online community) 
) 2005 holiday survey released today. In addition, 35 percent of respondents put technology items atop their own wish lists. The gift they would most like to receive this holiday season? Flat-screen TVs.

Best Buy's holiday survey results also found that nearly 80 percent of consumers attribute shopping for gifts as the main source of increased stress during the holidays. The survey shows that consumers consider laptop computers to be the most difficult electronic gift to purchase, followed by video gaming video gaming
n.
1. Gambling by means of interactive games of chance played on a video screen.

2. The playing of video games.
 systems.

"As digital living goes mainstream, the potential of the technology is increasing faster than our understanding of how it works," said Mike Linton, chief marketing officer, Best Buy Co., Inc. "At Best Buy, we can end the confusion by helping people learn what technology can help them do. We have the in-store expertise, the products and the services to help consumers understand how to get the right technology for the people on their gift list."

Redefining the Retail Experience

To make the in-store shopping experience easier, Best Buy has converted more than 150 stores across the country this year to reflect the company's customer centricity Customer centricity refers to the orientation of a company to the needs and behaviours of its customers, rather than internal drivers (such as the quest for short term profit).  operating model Operating Model is a term that is used in many contexts. In essence an operating model describes how an organization operates across both business and technology domains. The Operating Model describes what is important for the organization. , which tailors store experiences to particular customer needs and expectations. These stores have added exclusive services and an expanded product selection for holiday shoppers, especially home theater An audio/video entertainment center that has a large-screen TV and hi-fi system with three speakers in the front (left, right and center) and left and right speakers in the rear. Starting in the early 1990s, video inputs were added to stereo receivers and preamplifiers.  enthusiasts, small business owners, gaming fanatics and busy moms.

"Shoppers will find that Best Buy stores now reflect a better understanding of what customers need and how they like to shop," said Linton. "Stores are set up with displays that not only highlight hot gift ideas, but also show what accessories you will need to get the most from those gifts. The stores feature knowledgeable non-commissioned Blue Shirts, a broad selection of products to meet any lifestyle, and services designed to help consumers get connected."

Services Differentiate Best Buy

Best Buy's new Personal Shopping Assistants Personal shopping assistants are employees in some retail stores that can help busy people shop. Many times, a customer can call a personal shopping assistant and the shopping assistant will have a selection of products already lined up when they enter the store. , a free service in select major metropolitan area stores, serve as one-on-one escorts through the store. They offer consumers guidance on product selection, expedite check-out and even provide their e-mail addresses See Internet address.

e-mail address - electronic mail address
 to customers for follow-up questions. Shoppers can check online about the availability of Personal Shopping Assistants in their market by visiting www.bestbuy.com/more.

With the continued growth of high-definition television high-definition television (HDTV)

Any system producing significantly greater picture resolution than that of the ordinary 525-line (625-line in Europe) television screen. Conventional television transmits signals in analog form.
 - particularly flat-panel TVs, plasma and LCD technology - home theater installation services are more important than ever this year. Twenty-five percent of consumers rank flat screen TVs as the consumer electronics item they would most like to receive as a gift, according to the Best Buy survey.

Best Buy offers two different home theater services to meet a range of budgets. Magnolia Magnolia, city, United States
Magnolia (măgnō`lyə), city (1990 pop. 11,151), seat of Columbia co., SW Ark.; inc. 1855. Its oil industry has been important since 1938.
 Home Theater, the specialty boutique within select Best Buy stores, provides enthusiasts of state-of-the-art home theater a premium product portfolio, in-home design services and quick, professional installation. Additionally, the Best Buy home theater installation staff is available in all stores to visit consumers' homes, design a schematic for a new home theater system, deliver a cost estimate and install the new equipment.

All Best Buy stores now offer Geek Squad The Geek Squad is a subsidiary of the Best Buy Company and is based in Richfield, Minnesota [1]. Originally founded in 1994 by Robert Stephens, it offers various computer-related services and accessories for residential and commercial clients. , a 24-hour computer support task force that can help customers set up and use technology effectively. Additionally, holiday shoppers can take advantage of other services including small business consultation, mobile electronics installation and Appliance Consumer Experts.

Blue Shirts Provide Shoppers Advice

Best Buy's team of Blue Shirts advise consumers not to follow the pack and assume the "hottest" gift out there is right for the people on their list. They say the key to successful gift giving is understanding one size does not fit all when it comes to technology. Critical questions to ask yourself before you start shopping include:

--What are the tastes and hobbies of your recipient?

--How tech savvy are they?

--How might they use the gift you're contemplating?

--Does the person on your list need help with installation or set-up?

Internet is Now Primary Resource for Holiday Shopping

More than 42 percent of consumers surveyed by Best Buy use store Web sites or online product reviews to research holiday gifts. Shoppers say they use the Internet as a resource for both product details and information about new technologies. BestBuy.com offers an expanded product selection, but also valuable research tools. Customers can research features and benefits of individual products as well as general information on the technology that drives the products that friends and family want most. Customers can use bestbuy.com to take care of gift giving from the comfort of their own home.

About Best Buy Co., Inc.

Best Buy Co., Inc. (NYSE:BBY) is an innovative Fortune 100 growth company that continually strives to create superior customer experiences. Through more than 870 retail stores across the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area.  and in Canada, our employees connect customers with technology and entertainment products and services that make life easier and more fun. We sell consumer electronics, home-office products, entertainment software, appliances and related services. A Minneapolis-based company, our operations include: Best Buy (BestBuy.com and BestBuyCanada.ca), Future Shop (FutureShop.ca), Geek Squad (GeekSquad.com) and Magnolia Audio Video Magnolia Audio Video is a specialty consumer electronics retailer in the United States. It currently operates 13 standalone stores throughout Washington, Oregon, and California.  (Magnoliaav.com). We support our communities through employee volunteerism and grants from The Best Buy Children's Foundation.

About the Best Buy Holiday 2005 Holiday Survey

Best Buy commissioned a study to collect information about how U.S. consumers view holiday shopping and gift-giving. The survey, conducted by Impulse Research Corporation, polled a random sample of 1,695 U.S. consumers. All are members of the CyberPulse(TM) Advisory Panel. The Advisory Panel has been carefully selected to closely match U.S. population demographics. The study has a margin of error of +/- 2.5 percent. The holiday survey also includes internal Best Buy insights, based on further consumer research.

Forward-Looking and Cautionary Statements:

This news release contains forward-looking statements forward-looking statement

A projected financial statement based on management expectations. A forward-looking statement involves risks with regard to the accuracy of assumptions underlying the projections.
 that reflect management's current views and estimates regarding future market conditions, company performance and financial results, business prospects, new strategies, the competitive environment and other events. You can identify these statements by the fact that they use words such as "anticipate," "estimate," "expect," "project," "intend," "plan," "believe," and other words and terms of similar meaning. These statements involve a number of risks and uncertainties and are made pursuant to the safe harbor Safe Harbor

1. A legal provision to reduce or eliminate liability as long as good faith is demonstrated.

2. A form of shark repellent implemented by a target company acquiring a business that is so poorly regulated that the target itself is less attractive.
 provisions of the Private Securities Litigation Reform Act The Private Securities Litigation Reform Act of 1995 (PSLRA) implemented several significant substantive changes affecting certain cases brought under the federal securities laws, including changes related to pleading, discovery, liability, class representation and awards fees and  of 1995. Among the factors that could cause actual results and outcomes to differ materially from those contained in such forward-looking statements are the following: general economic conditions, acquisitions and development of new businesses, product availability, sales volumes, profit margins, weather, foreign currency fluctuation, availability of suitable real estate locations, our ability to react to a disaster recovery situation, and the impact of labor markets labor market A place where labor is exchanged for wages; an LM is defined by geography, education and technical expertise, occupation, licensure or certification requirements, and job experience  and new product introductions on our overall profitability. A further list and description of these risks, uncertainties and other matters can be found in the Company's Current Report on Form 8-K Form 8-K

The form required by the SEC when a publicly held company incurs any event that might affect its financial situation or the share value of its stock.


Form 8-K

See 8-K.
 filed with the Securities and Exchange Commission on March 18, 2004, and in our other periodic reports filed from time to time with the Commission. Best Buy cautions that the foregoing list of important factors is not complete and assumes no obligation to update any forward-looking statements that it may make.
COPYRIGHT 2005 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2005, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:1USA
Date:Oct 18, 2005
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