Consumer Electronics Association and Mr. Youth Team up to Create TechKnow Overload; Mobile Tour and Gen Y Marketing Initiative to Launch This September.Business Editors NEW YORK--(BUSINESS WIRE)--May 29, 2003 Mr. Youth, LLC (Logical Link Control) See "LANs" under data link protocol. LLC - Logical Link Control ., a youth-targeted marketing and promotions firm, today announced that it has partnered with the Consumer Electronics Association (CEA CEA carcinoembryonic antigen. CEA abbr. carcinoembryonic antigen CEA (Carcinoembryonic antigen) ), the producers of the world-renowned International Consumer Electronics Show, for a multi-year Generation Y marketing and promotional project called TechKnow Overload See information overload and overloading. (R). The new initiative will allow CEA's 1,000+ member companies to leverage a multi-faceted integrated marketing program for the purposes of generating brand awareness, product demonstration, retail traffic, market research, and corporate recruitment efforts amongst Generation Y consumers. Non-endemic companies looking to associate with technology will also be welcome to participate. The TechKnow Overload experience will be highlighted by a 9-month promotional tour entitled en·ti·tle tr.v. en·ti·tled, en·ti·tling, en·ti·tles 1. To give a name or title to. 2. To furnish with a right or claim to something: TKO starting in September of 2003 that will visit top college campuses, shopping malls, and highly trafficked youth events including Spring Break, Mardi Gras Mardi Gras (mär`dē grä), last day before the fasting season of Lent. It is the French name for Shrove Tuesday. Literally translated, the term means "fat Tuesday" and was so called because it represented the last opportunity for , and concert festivals. The promotional tour will allow Gen Y See generation X. consumers to 'touch and feel' the latest technology in an environment conducive con·du·cive adj. Tending to cause or bring about; contributive: working conditions not conducive to productivity. See Synonyms at favorable. to their lifestyle. The tour will also make a stop at the annual International CES show in Las Vegas Las Vegas (läs vā`gəs), city (1990 pop. 258,295), seat of Clark co., S Nev.; inc. 1911. It is the largest city in Nevada and the center of one of the fastest-growing urban areas in the United States. during January of 2004. More information on the tour cam be found at www.TKOTour.com. Other aspects of the program include: -- TechKnow Symposiums - an intimate way for participating brands to hear feedback from today's youth and an excellent forum for the education and recruitment of youth consumers -- The TechKnow Report - a qualitative research Qualitative research Traditional analysis of firm-specific prospects for future earnings. It may be based on data collected by the analysts, there is no formal quantitative framework used to generate projections. study conducted on the youth market and its consumption of technology-related products. Proprietary research will be available to program participants. -- The TechKnowZine - a monthly electronic newsletter sent to thousands of youth consumers featuring the latest gadgets and trends "Partnering with CEA will allow us to offer all of our clients an unparalleled tactic to associate with cutting-edge technology and the digital lifestyle," said Matt Britton, Executive Vice President of Sales & marketing for Mr. Youth. "This partnership will be of benefit to Gen Y consumers and corporations alike." For more information on this program and available sponsorship opportunities, please call Doug Akin, Sr. Business Development Director of Mr. Youth, LLC. at 212-721-1618. About Mr. Youth, LLC. Mr. Youth leverages critical relationships and unparalleled experience to provide marketing, partnership, and promotional solutions to top corporate advertisers looking to reach the 14-22 demographic. Mr. Youth is a premiere provider of strategic consulting, mobile tour management, promotional marketing, and youth media services. For more information, please go to: www.MrYouth.com or call (212) 724-0770 About Consumer Electronics Association The Consumer Electronics Association (CEA) is the preeminent pre·em·i·nent or pre-em·i·nent adj. Superior to or notable above all others; outstanding. See Synonyms at dominant, noted. [Middle English, from Latin prae trade association promoting growth in the consumer technology industry through technology policy, events, research, promotion and the fostering of business and strategic relationships. CEA represents more than 1,000 corporate members involved in the design, development, manufacturing, distribution and integration of audio, video, mobile electronics, wireless and landline Land based. Refers to standard telephone and data communications systems that use in-ground and telephone pole cables in contrast to wireless cellular and satellite services. communications, information technology, home networking, multimedia and accessory products, as well as related services that are sold through consumer channels. Combined, CEA's members account for more than $85 billion in annual sales. CEA's resources are available online at www.CE.org , the definitive source for information about the consumer electronics industry. CEA also sponsors and manages the International CES - Defining Technology's Future. All profits from CES are reinvested into industry services, including technical training and education, industry promotion, engineering standards development, market research and legislative advocacy |
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