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Consumer Electronics Association Recognizes Cirrus Logic for Excellence in Design and Engineering.


Business Editors & High-Tech Writers

2003 International CES

Booth #55083

AUSTIN, Texas--(BUSINESS WIRE)--Dec. 16, 2002

Three Cirrus Logic (company) Cirrus Logic - A manufacturer of integrated circuits including the Advanced RISC Machine and display interface processors and cards for use as Windows accelerators (requiring dedicated driver software).

http://cirrus.com/.
 Products Earn CEA CEA carcinoembryonic antigen.

CEA
abbr.
carcinoembryonic antigen


CEA (Carcinoembryonic antigen) 
 Honors,

Including One Best of Innovations Award

Cirrus Logic Inc. (Nasdaq:CRUS crus (krus) pl. cru´ra   [L.]
1. leg (1).

2. a leglike part.


crus ce´rebri
) today announced that the Consumer Electronics Association (CEA) has recognized its CS7410 Music Processor and USB-DVR 2.0 Reference Design Chipset as honorees in the Innovations 2003 Design and Engineering Program.

In addition, the association has included Cirrus' EP7312-90 Processor on the prestigious list of Best of Innovations winners, which consists of the most highly honored products in all facets of the consumer technology industry.

Presented in conjunction with the International Consumer Electronics Show, the Innovations 2003 competition recognizes excellence in the design of leading-edge consumer electronics technologies. The Innovations program is endorsed by the Industrial Designers Society of America Industrial Designers Society of America (IDSA) is an organisation of professional industrial designers in the United States. It was formed in 1965 by merger of three American designer associations: American Designers Institute (IDI), American Society of Industrial Design  (IDSA IDSA Infectious Diseases Society of America
IDSA Industrial Designers Society of America
IDSA Interactive Digital Software Association
IDSA Institute for Defense Studies and Analyses (India)
IDSA International Dark Sky Association
) and is the most widely renowned technology awards program in consumer electronics.

All three Cirrus products were submitted in the Software/Embedded Technologies product category and judged by a panel of prominent industry designers, engineers and journalists.

"The three Cirrus technologies recognized by the CEA illustrate the tremendous breadth of our product offerings," said David French David French was born in 1939. When David was six years old he moved to Toronto from Coley’s Point Newfoundland. During his young school years David was a sport fanatic, he did not enjoy the academic side of school. , president and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. , Cirrus Logic. "The portable audio, digital video recording, and compressed audio jukebox A storage device for multiple sets of CD-ROMs, DVDs, tape cartridges or disk modules. Using carousels, robot arms and other methods, a jukebox physically moves the storage medium from its assigned location to an optical or magnetic station for reading and writing.  markets are just a few of the many digital entertainment categories where Cirrus is helping to enhance consumer enjoyment."

Cirrus' award-winning products include:
-- The EP7312-90 Processor: one of the world's fastest ARM-720T embedded microprocessors, which enables manufacturers to inexpensively develop portable and line-powered music players that can record MP3 content while playing. The EP7312-90 paves the way for new categories of digital entertainment devices, such as portable MP3 players that record without the need for a computer, as well as compressed audio jukeboxes that inexpensively encode data without a PC.

-- The CS7410 Music Processor: a hardware/software solution optimized for CD-based audio systems including portable CD players, boom boxes, and bookshelf audio mini-systems. The CS7410 allows consumer electronics manufacturers to create portable audio players that retail at sub-$50 consumer price points and offer almost a full day of compressed digital music per CD.

-- The USB-DVR 2.0 Reference Design Chipset: a third generation digital video recording reference design. The kit enables PC manufacturers to quickly bring to market USB 2.0-based peripherals that make it easy for consumers to record audio and video content in real-time from any analog and/or digital (DV) source, encode it into MPEG2 format, store it on a PC for editing, and finally archive it onto DVD-Recordable media for playback in DVD-Video players or DVD-ROM drives.


All three Cirrus products will be exhibited during the 2003 International Consumer Electronics Show in Innovations Booth #55083 at the Las Vegas Hilton The Las Vegas Hilton is a hotel, casino, and convention center in Las Vegas, Nevada. It is a joint venture between Colony Capital, which owns 60 percent, and New York City-based REIT Whitehall Street Real Estate Funds, which owns the remaining 40 percent. . Additionally, the EP7312-90 will be on display in the Best of Innovations kiosk in the Grand Lobby of the Las Vegas Hilton, Jan. 9-12, 2003. Cirrus will also participate in the CEA-sponsored Innovations Press/Analyst Preview Reception and Open House on Wednesday, Jan. 8, 2003 from 1:30-5:30 p.m. at the Las Vegas Hilton.

Cirrus Logic Inc.

Cirrus Logic is a premier supplier of high-performance analog and DSP (1) (Digital Signal Processor) A special-purpose CPU used for digital signal processing applications (see definition #2 below). It provides ultra-fast instruction sequences, such as shift and add, and multiply and add, which are commonly used in math-intensive  chip solutions for consumer entertainment electronics that allow people to see, hear, connect, and enjoy digital entertainment. Building on its global market share leadership in audio integrated circuits Integrated circuits

Miniature electronic circuits produced within and upon a single semiconductor crystal, usually silicon. Integrated circuits range in complexity from simple logic circuits and amplifiers, about 1/20 in. (1.
 and its rich mixed-signal patent portfolio, the company targets mainstream audio, video and Internet entertainment applications in the consumer entertainment market. Cirrus Logic operates from headquarters in Austin, Texas with offices in California, Colorado, Europe, Japan and Asia. More information about Cirrus Logic is available at www.cirrus.com

Safe Harbor Safe Harbor

1. A legal provision to reduce or eliminate liability as long as good faith is demonstrated.

2. A form of shark repellent implemented by a target company acquiring a business that is so poorly regulated that the target itself is less attractive.
 Provision

Except for historical information contained herein, the matters set forth in this news release are forward-looking statements that are dependent on certain risks and uncertainties including such factors, among others, as the ability of the CS7410, EP7312-90 and USB-DVR 2.0 Reference Design Chipset to perform as expected, the risk factors listed in the company's Form 10-K Form 10-K

A report required by the SEC from exchange-listed companies that provides for annual disclosure of certain financial information.


Form 10-K

See 10-K.
 for the year ended March 30, 2002, and in other filings with the Securities and Exchange Commission. The foregoing information concerning Cirrus Logic's business outlook represents our outlook as of the date of this news release, and Cirrus Logic undertakes no obligation to update or revise any forward-looking statements, whether as a result of new developments or otherwise, except as required by law.

Cirrus Logic is a trademark of Cirrus Logic Inc. All other product names noted herein may be trademarks of their respective holders.
COPYRIGHT 2002 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2002, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:1USA
Date:Dec 16, 2002
Words:743
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