Consumer Direct of America Sets Telco Sales Record for Quarter.

Business Editors

SANTA ANA, Calif.--(BUSINESS WIRE)--July 23, 2002

Consumer Direct of America Inc. (OTCBB:CDIT) of Santa Ana (www.cdofamerica.com) today announced that it had set a sales record in the second quarter of this year for Access Integrated Networks (AIN), which has headquarters in Atlanta.

Consumer Direct of America had been hired as a primary outsourced marketing group by AIN to sell its business-to-business local and long-distance telephone services in the Southeast.

"We are pleased with our results and the trust and confidence AIN has had in us to make us their leading sales effort," stated Dianne David, vice president of marketing for Consumer Direct. "During the last quarter, we set a sales record for AIN, acquiring over 8,500 new subscribers to their services," said David.

Consumer Direct of America believes it is the nation's top outsource telemarketing service for the telephone industry, particularly CLECs (Competitive Local Exchange Carriers). Consumer Direct's Las Vegas call center operates on an integrated platform using the state-of-the-art telephony software systems available. The center has a capacity to acquire in excess of 30,000 new customers per month for its telco clients.

About Consumer Direct of America Inc.

Consumer Direct of America operates a series of national marketing centers, housing state-of-the-art phone and computer systems, which provide the company with the ability to undertake numerous marketing campaigns for its customers -- inbound, outbound and broadcast.

Consumer Direct captures and tracks consumer data, producing real-time reports for effective analysis, modifications and redirecting towards other products and services in which the client may have an interest or need.

Consumer Direct of America owns and operates business units in three core competencies:

-- Telco Marketing Group

-- CD Tel -- Business-to-business local and long-distance telephone services

-- Financial Services Marketing Group

-- CD Lending -- National mortgage branch network

-- Las Vegas Mortgage -- Net branch operations

-- Las Vegas Real Estate -- Real estate company

-- Membership Services Group

-- HomeAdvantage -- Homeowners membership club

-- St. Andrews International Golf Association -- Golfers membership club

The Financial Services Marketing Group employs more than 200 residential mortgage professionals and has closed loan volume of $25 million per month. The company operates a 13,000 sq. ft. telesales call center in Las Vegas, a 5,000 sq. ft. center in Santa Ana, a 3,000 sq. ft. branch in Denver, a 7,000 sq ft. mortgage processing center in Las Vegas and has six branch mortgage locations. The company employs more than 350 people.