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Consumer Direct of America Opens Northern California Regional Office In San Francisco; Continues National Expansion.


Business Editors

LAS VEGAS--(BUSINESS WIRE)--Dec. 10, 2003

Corporate Affairs and Production Office To Support

Over 100,000 Regional Clients

Consumer Direct of America (OTCBB OTCBB

See OTC Bulletin Board (OTCBB).
:CDIT CDIT Career Development Training Institute
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), a leading consolidator in the mortgage brokerage industry, announced today the latest addition to its national roll-out plan. Having recently entered the Northern California Northern California, sometimes referred to as NorCal, is the northern portion of the U.S. state of California. The region contains the San Francisco Bay Area, the state capital, Sacramento; as well as the substantial natural beauty of the redwood forests, the northern  real estate market through the acquisition of ProMortgage, the Company has made a move to fortify for·ti·fy  
v. for·ti·fied, for·ti·fy·ing, for·ti·fies

v.tr.
To make strong, as:
a. To strengthen and secure (a position) with fortifications.

b. To reinforce by adding material.
 its position in the area by opening its Northern California Regional Office at 921 Front Street, in the heart of San Francisco San Francisco (săn frănsĭs`kō), city (1990 pop. 723,959), coextensive with San Francisco co., W Calif., on the tip of a peninsula between the Pacific Ocean and San Francisco Bay, which are connected by the strait known as the Golden .

The new office will provide corporate affairs support and serve as a production office for the lucrative San Francisco real estate and mortgage brokerage market. The 2,000 sq. ft. branch will provide administrative, technical, and banking support for the Northern California Region and its 50-plus licensed mortgage and real estate professionals.

"Having invested over $1 million in the build-out of our technology and backbone infrastructure at our Las Vegas Las Vegas (läs vā`gəs), city (1990 pop. 258,295), seat of Clark co., S Nev.; inc. 1911. It is the largest city in Nevada and the center of one of the fastest-growing urban areas in the United States.  headquarters, we have the capacity and appetite to support a large number of new regional branches. We are generating a tremendous number of leads and we look forward to having local staff in the San Francisco market that can benefit from our lead generation technologies. This new corporate office, in conjunction with our recent acquisition of the regional "hub" of ProMortgage in Marin County, creates a strong foothold for us in the high-value Northern California real estate market," stated Mr. Michael Barron Michael “Mickey” Barron (born 22 December,1974 in Chester le Street) is a professional footballer who currently plays for Hartlepool United in League One.

Micky Barron started his career at Middlesbrough.
, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  and Chairman of Consumer Direct of America.

About Consumer Direct of America Inc.

Consumer Direct of America is a leading consolidator of the growing mortgage brokerage business. The Company currently employs over 350 people, 240 of which are residential mortgage real estate brokerage professionals who have closed loan volume of over $330 million and $50 million in real estate sales for the year ended December 31, 2002. Consumer Direct operates a total of 34,000 sq. ft. of telesales and branch office space. Emerging as a national leader in mortgage brokerage and ancillary services, the Company plans to have 20 regional hubs across the U.S. by the end of 2004. The Company's core competence Core competence

Primary area of expertise. Narrowly defined fields or tasks at which a company or business excels. Primary areas of specialty.
 in direct-to-consumer marketing technologies and methods results in efficiency rates that are up to 150% higher than industry averages. Consumer Direct also leverages its direct marketing expertise to provide third-party direct marketing services to clients. For more information please visit the Company's website at www.cdofamerica.com

Statements in this press release other than statements of historical fact, including statements regarding the company's plans, beliefs, and estimates as to projected market size are "forward-looking statements." Such statements are subject to certain risks and uncertainties, including factors listed from time to time in the company's SEC filings, and actual results could differ materially from expected results. These forward-looking statements represent the company's judgment as of the date of this release. The company disclaims, however, any intent or obligation to update these forward-looking statements.
COPYRIGHT 2003 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2003, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Dec 10, 2003
Words:489
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