Consumer Direct of America Announces 1-for-20 Reverse Stock Split.

Business Editors

LAS VEGAS--(BUSINESS WIRE)--Feb. 18, 2004

Consumer Direct of America (OTCBB:CSUA), a leading consolidator of the growing mortgage brokerage business, today announced that its Board of Directors has authorized a 1-for-20 reverse split of the Company's outstanding shares. The split will become effective on February 18, 2004 and the new trading symbol will change to CSUA from CDIT. Following the split, Consumer Direct of America will have approximately four million shares outstanding.

"The Board took this action to create more visibility and awareness of the Company's shares amongst potential investors," said Michael A. Barron, Chief Executive Officer of Consumer Direct of America. "We continue to pursue our acquisition and growth plan and believe this reverse split will enable a wider audience of potential investors, some of whom are prohibited from purchasing low price stocks, to invest in Consumer Direct. Realigning our share base is a step in our strategy to deliver long-term stockholder value."

Continental Transfer is acting as exchange agent for the reverse split, and Continental Transfer will send letters of transmittal to stockholders instructing them on how to exchange their share certificates.

About Consumer Direct of America

Consumer Direct of America (OTCBB:CSUA) is a leading consolidator of the growing mortgage brokerage business. The company currently employs over 350 people, 200 of which are residential mortgage real estate brokerage professionals who have closed loan volume of over $815 million and $50 million in real estate sales for the year ended December 31, 2003. Consumer Direct operates a total of 54,000 sq. ft. of telesales and branch office space. Emerging as a national leader in mortgage brokerage and ancillary services, the company plans to have 10 regional hubs across the United States by the end of 2004. The company's core competence in direct-to-consumer marketing technologies and methods results in efficiency rates that are up to 150 percent higher than industry averages. Consumer Direct also leverages its direct marketing expertise to provide third-party direct marketing services to clients. For more information, please visit the company's website at www.cdofamerica.com.

Statements in this press release other than statements of historical fact, including statements regarding the company's plans, beliefs, and estimates as to projected market size are "forward-looking statements." Such statements are subject to certain risks and uncertainties, including factors listed from time to time in the company's SEC filings, and actual results could differ materially from expected results. These forward-looking statements represent the company's judgment as of the date of this release. The company disclaims, however, any intent or obligation to update these forward-looking statements.