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Consumer Desire for Healthy Meal Options has Driven Growth in the Fish & Seafood Market in the US.


DUBLIN, Ireland -- Research and Markets (http://www.researchandmarkets.com/reports/c48191) has announced the addition of Fish and Seafood in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area.  to their offering.

The notion that fish is a healthy form of protein has become accepted to the point that manufacturers are now allowed to make limited health claims or references to the presence of omega-3 fatty acids This is a list of omega-3 fatty acids.

Common name Lipid name Chemical name
α-Linolenic acid (ALA) 18:3 (n-3) octadeca-9,12,15-trienoic acid
Stearidonic acid 18:4 (n-3) octadeca-6,9,12,15-tetraenoic acid
 in their products. Market growth is due in large part is due to consumers' desire for healthy meal options and product innovations that have taken much of the guesswork out of fish and seafood preparation.

There has been negative news impacting the fish and seafood market as well, which has led to a slide in sales of fresh fish such as tuna and swordfish swordfish, large food and game fish, Xiphias gladius, of the warmer Atlantic and Pacific waters, related to the sailfish. It is named for its sharp, broad, elongated upper jaw, which it uses to flail and pierce its prey of smaller fish, rising beneath a school  and a depression for the canned tuna market. Warnings about mercury levels in canned tuna have been aimed at a certain segment of the population, notably women of childbearing age, pregnant or nursing women, and young children. These warnings, however, have been taken to heart by a broader segment of the population.

In spite of the negative press, analysts are optimistic about the fish and seafood market overall and predict healthy sales in the years ahead, especially as manufacturers and retailers take steps to alleviate consumer concerns about fish and seafood safety. Suppliers are also working towards making their fishing practices more ecologically friendly. Consumers are also becoming more aware and prefer labeling information that tells them where and how the fish was caught, thus providing an incentive to suppliers to improve their fishing practices.

This report clearly identifies the principal external factors driving or curtailing growth in the fish and seafood market. Exclusive consumer research reveals the attitudes, needs and behavior of consumers, with analysis broken down both by demographic characteristics, and by segment.

Six years of specific sales data provide a factual and impartial presentation of the market as a whole. The report also evaluates the performance of individual sectors in the market, and provides information about the major companies and brands. Using the SPSS A statistical package from SPSS, Inc., Chicago (www.spss.com) that runs on PCs, most mainframes and minis and is used extensively in marketing research. It provides over 50 statistical processes, including regression analysis, correlation and analysis of variance.  forecasting package, a five-year forecast of U.S. retail sales is created, revealing potential opportunities for growth and product development.

For the purposes of this report, sales of fish and seafood are covered, as per the following definitions:

- Fresh, uncooked fish and seafood, such as salmon steaks and live lobster

- Frozen, uncooked fish and seafood, such as frozen unprocessed shrimp and cod filets

- Refrigerated re·frig·er·ate  
tr.v. re·frig·er·at·ed, re·frig·er·at·ing, re·frig·er·ates
1. To cool or chill (a substance).

2. To preserve (food) by chilling.
 or chilled seafood, such as lobster and crabmeat crab·meat  
n.
The edible flesh of a crab.

Noun 1. crabmeat - the edible flesh of any of various crabs
crab

crab cocktail - a cocktail of cold cooked crabmeat and a sauce
 

- Shelf stable fish and seafood, such as tuna, crab and sardines

- Frozen prepared seafood, such as fish sticks and heat-and-eat fish filets

Companies Mentioned

- Del Monte Foods Del Monte Foods (NYSE: DLM) is an American food production and distribution company based in San Francisco, California.

It offers canned goods in Del Monte, S&W and Contadina brands, pet foods under Kibbles n' Bits, 9Lives, Pounce, Milk-Bone and several premium brands,
 Co.

- Bumble Bee Seafoods

- Tri-Union Seafoods (Chicken of the Sea)

- Pinnacle Foods Pinnacle Foods Corporation is one of North America's largest packaged food companies. The company was founded in 1998 as Vlasic Foods International, acquiring the Swanson TV dinners, Open Pit, Vlasic Pickles, etc. from the Campbell Soup Company.  (formerly Aurora Foods)

- Rich-Seapak

- Target Corporation: Archer Farms Wild Alaskan Cod

- Ocean to Ocean: Mini Shrimp Spring Rolls

- M & I Seafood: Chesapeake Bay Crab Cakes

- Sea Port Products: Marinara ma·ri·na·ra  
adj.
Being or served with a sauce of tomatoes, onions, garlic, and spices: spaghetti marinara.

n.
Marinara sauce.
 Mix

- National Fish and Seafood: Orange Roughy Fillets

- Sea Choice: Wild Alaskan Salmon Burgers

- Ambassador Seafoods: Squat Lobster Chunks

- Hope & Tim's: Seafood & Shrimp Salad

- Gorton's Seafood: Gorton's Crunchy Golden Fish Sticks

- Frankly Fresh Salads: Ceviche ce·vi·che or se·vi·che  
n.
Raw fish marinated in lime or lemon juice with olive oil and spices and served as an appetizer.



[American Spanish, from Spanish cebiche, fish stew, from
 

- Trident Seafoods: Pubhouse Battered Fish

For more information visit http://www.researchandmarkets.com/reports/c48191
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Copyright 2007, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Date:Jan 10, 2007
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