Consumer Demands for Sophisticated 3G Handsets will Drive the Take-up of 3G Connections in Italy.

DUBLIN, Ireland -- Research and Markets (http://www.researchandmarkets.com/reports/c53113) has announced the addition of Italy Mobile Services Market, 2001-2010 to their offering.

The Italian Mobile Services Market was worth [euro]27.3 billion at the end of 2006, with 74.5 million subscribers making up 128% of the total population. We expect marginal increases in overall connections until 2010, largely driven by consumers using multiple mobile devices. We expect strong take-up of 3G connections, driven by the consumer appeal of sophisticated 3G handsets and operator marketing campaigns. SMS ARPU is expected to decline due to operator price reductions through bundling of services. However, we anticipate significant growth in data (non-SMS) ARPU, driven by the increasing popularity of multimedia messaging, email and mobile internet.

This report provides comprehensive five year historical and five year forecast market sizing data consisting of:

- Population

- Mobile penetration

- 3G penetration

- Total subscribers, split by:

-- Contract subscribers

-- Prepaid subscribers

-- 3G subscribers

- Total revenue, split by:

-- Contract revenue

-- Prepaid revenue

-- Voice revenue

-- SMS revenue

-- Data (non-SMS) revenue

- ARPU (Average Revenue per User), split by:

-- Contract ARPU

-- Prepaid ARPU

-- Voice ARPU

-- SMS ARPU

-- Data (non-SMS) ARPU

Our market reports are based on robust, tried and tested, research methodologies. Historical market data is sourced largely from regulatory and company sources, where available. In cases where historical information is unavailable, we compile market assumptions and test these with industry professionals and experts. All our forecasts are sense checked both from a bottom-up and top-down perspective.

For more information visit http://www.researchandmarkets.com/reports/c53113