Consumer Demand for Natural Foods is Booming.

Omaha Steaks Leads Trend with National Delivery of Natural Meals

OMAHA, Neb. -- The search for healthy food choices among today's consumers is catapulting the market for organic and natural foods to new heights with annual sales for 2006 estimated to top $30 billion.

The natural market, once believed to be driven almost exclusively by environmentalists and those pursuing a holistic lifestyle, is now comprised primarily of consumers choosing natural options based on a pure desire for a more healthy lifestyle, focused on quality nutrition and overall wellness.

In response to the trend towards more healthy food choices, Omaha Steaks' A La Zing line, long at the forefront of the $170 billion dollar home meal replacement market, recently added a new line of all natural complete meals to its current line of more than 50 easy-to-prepare meal options. A La Zing ranks among the first companies to deliver natural meals on a national level.

Omaha Steaks' A La Zing line of natural meals provides time-pressed Americans with natural, nutritious and easy-to-prepare meal options. The new line offers nine entrees ranging from Chile Chicken Caribbean with Mango Salsa to BBQ Baby Back Pork Ribs and includes three vegetarian meals including Roasted Vegetable Lasagna and Tortellini Alfredo. The new line of natural complete meals was launched in response to interest among the Omaha-based company's core customers - people familiar with its worldwide reputation for culinary excellence.

A La Zing, introduced in February of 2001 with 22 entrees, now offers more than 50 complete meals, 25 side dishes and sauces and an assortment of appetizers and desserts. Like all Omaha Steaks and A La Zing products, the new natural meals can be ordered online, by mail and by phone for direct delivery nationwide.

"A La Zing's new natural meals provide the satisfaction of serving a quality, all-natural meal for your family, without spending the entire day on the preparations," said Omaha Steaks Senior Vice President Todd Simon. "Our customers rely on A La Zing for the highest quality food and the convenience of front door delivery. Our new naturals line offers additional options designed to make eating healthy easier and more delicious."

A La Zing uses the existing Omaha Steaks distribution system and is advertised mostly on the Internet and through word of mouth. The decision to pursue a natural line of meals was based on the suggestions of the company's loyal customers who have propelled its steady and solid growth.

"Customer satisfaction in the form of repeat business is our primary goal," Simon says. "We constantly watch trends in the food industry, but the real catalyst behind the launch of our new natural food selections was our customers. Americans are demanding more healthy food choices and that's what this new line provides."

For more information about A La Zing new natural food meals, visit the website at www.alazing.com or call 1-888-959-ZING (9464).