Consumer Data Is Combined With In-Depth Vendor Interviews inside the Report 'Consumer Information and Financial Safety Products: Maturing Markets Require Divers Distribution Strategies'.DUBLIN Dublin, city, Republic of Ireland Dublin, Irish Baile Átha Cliath, county borough (1991 pop. 915,516), Leinster, capital of the Republic of Ireland, on Dublin Bay at the mouth of the Liffey River. , Ireland Ireland, Irish Eire (âr`ə) [to it are related the poetic Erin and perhaps the Latin Hibernia], island, 32,598 sq mi (84,429 sq km), second largest of the British Isles. -- Research and Markets (http://www.researchandmarkets.com/reports/c47757) has announced the addition of Consumer Information and Financial Safety Products: Maturing Markets Require Divers Distribution Strategies to their offering. Consumers' desire to feel safe online coupled with the need to better understand the relevant value of safety products presents a growth opportunity for all potential partners in information and financial safety products such as credit monitoring, anti-virus software anti-virus software n → Antivirensoftware f and ID theft insurance. Vendors, banks, retailers and others can achieve enhanced sales through innovative partnering, distribution and marketing strategies. Consumer data is combined with in-depth in-depth adj. Detailed; thorough: an in-depth study. in-depth Adjective detailed or thorough: an in-depth analysis vendor interviews in this report to deliver insight into where opportunities for fulfilling immediate demand and creating long-term Long-term Three or more years. In the context of accounting, more than 1 year. long-term 1. Of or relating to a gain or loss in the value of a security that has been held over a specific length of time. Compare short-term. demand lie. Primary Questions * What growth opportunities are available in the consumer information and financial safety products space? * How do consumers view security and how does that affect their adoption of information and financial safety products? * How can financial institutions, retailers and solution vendors collaborate to encourage consumer adoption of safety solution products? Findings and Analysis There is certainly an opportunity to address immediate demand for consumer safety products, but even greater prospects to create demand among a large percentage of consumers who currently do not intend to purchase these products. Lack of penetration presents vendors and potential partners with the chance to examine how their products meet consumers' different definitions of safety. Currently, no one product can meet all consumer security needs, but through a variety of partnerships (among banks, solution providers, retailers and others) and innovative marketing strategies--such as using trusted sources for consumer education and taking advantage of co-marketing Co-marketing is a marketing practice where two companies cooperate with separate distribution channels, sometimes including profit sharing. It is frequently confused with Co-promotion See also Marketing co-operation opportunities--the consumer base can be expanded. Overview * Primary questions * Findings and analysis * Companies missing revenue opportunity, consumers at risk in current space * Addressing consumer needs and views of security to formulate formulate /for·mu·late/ (for´mu-lat) 1. to state in the form of a formula. 2. to prepare in accordance with a prescribed or specified method. strategies * Developing partnerships can address more aspects of security concerns * Innovation in marketing and distribution can tap additional consumer segments * Positive messages and establishing brand reputation further assist sales * Appendix appendix, small, worm-shaped blind tube, about 3 in. (7.6 cm) long and 1-4 in. to 1 in. (.64–2.54 cm) thick, projecting from the cecum (part of the large intestine) on the right side of the lower abdominal cavity. - additional data charts focused on safety product preferences * Which security methods offered by financial institutions are most popular with consumers? * What reasons do consumers give for avoiding banking online? * How do most consumers obtain credit monitoring services The general surveillance of known air traffic movements by reference to a radar scope presentation or other means, for the purpose of passing advisory information concerning conflicting traffic or providing navigational assistance. ? * What security methods do consumers use to keep themselves safe when making online transactions? For more information visit http://www.researchandmarkets.com/reports/c47757 Source: Javelin Strategy & Research |
|
||||||||||||||
Printer friendly
Cite/link
Email
Feedback
Reader Opinion