Consumer Awareness of The Outdoor Channel Increased Dramatically in the Past Year According to a New Report Released by Beta Research.Business Editors TEMECULA, Calif.--(BUSINESS WIRE)--Sept. 21, 2000 Management of The Outdoor Channel, a majority-owned subsidiary majority-owned subsidiary A firm in which more than 50% of outstanding voting stock is owned by the parent company. of Global Outdoors Inc. (OTCBB OTCBB See OTC Bulletin Board (OTCBB). :GLRS GLRS Geoscience Laser Ranging System GLRS Geodynamics Laser Sensing System ), announced today that consumer awareness of the network increased from 27 percent in July July: see month. 1999 to 40 percent in July 2000 according to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. the Beta Research 2000 Cable Subscriber Study -- Interest in Emerging/Mid-Sized Networks. These results are particularly impressive given that the average emerging network score was only 29 percent. "In 1998, only 25 percent of the consumers Beta Research surveyed were familiar with The Outdoor Channel. We have made tremendous progress over the last year in letting sportsmen know that we offer great traditional outdoor programming," said Andy Dale, president and chief executive officer. "These results are particularly gratifying grat·i·fy tr.v. grat·i·fied, grat·i·fy·ing, grat·i·fies 1. To please or satisfy: His achievement gratified his father. See Synonyms at please. 2. because our increasing name recognition cannot be attributed to awareness of related brands. When you look at the results of this survey, we have the highest level of consumer awareness of any ad supported network that does not derive its name from a more widely distributed Adj. 1. widely distributed - growing or occurring in many parts of the world; "a cosmopolitan herb"; "cosmopolitan in distribution" cosmopolitan bionomics, environmental science, ecology - the branch of biology concerned with the relations between organisms sister channel." This substantial increase validates the on-going consumer marketing program The Outdoor Channel launched last November (Related press release dated 11/29/99 is available at www.outdoorchannel.com). At that time, The Outdoor Channel made a commitment to spend $3 million dollars on advertising in genre-specific print publications and radio shows to improve overall consumer awareness of the brand. The Outdoor Channel is available to more than 20 million households nationwide via a combination of cable and direct to home satellite distribution. The Outdoor Channel is the first and only full time network devoted to programming for the traditional sportsmen with an emphasis on hunting, fishing and the shooting sports. Additional information about the channel, programming and company can be found at www.outdoorchannel.com. |
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