Consumer Attitudes towards Digital Music Restrictions.DUBLIN Dublin, city, Republic of Ireland Dublin, Irish Baile Átha Cliath, county borough (1991 pop. 915,516), Leinster, capital of the Republic of Ireland, on Dublin Bay at the mouth of the Liffey River. , Ireland Ireland, Irish Eire (âr`ə) [to it are related the poetic Erin and perhaps the Latin Hibernia], island, 32,598 sq mi (84,429 sq km), second largest of the British Isles. -- Research and Markets (http://www.researchandmarkets.com/reports/c59822) has announced the addition of "Consumer Survey: DRM (1) (Digital Radio Mondiale) A digital audio broadcasting (DAB) system for AM radio in Europe. See HD Radio. (2) (Digital Rights M vs. DRM-free" to their offering. Analysing the Effect of Removing DRM from Digital Music - Most annoying usage restriction Increase in digital expenditure if DRM removed - Propensity to share digital vs. CD albums Changes needed to just buy digital music - Music album expenditure - all formats Reasons for not adopting digital music OUTLINE: This survey is focussed on consumer attitudes towards usage restrictions that are imposed by DRM. Survey respondents In the context of marketing research, a representative sample drawn from a larger population of people from whom information is collected and used to develop or confirm marketing strategy. comprised 405 online users in the United Kingdom spanning the age band 15 to 65 years, each of whom said they had a collection of digital music. SCREENING QUESTION: This survey contains responses from online consumers who answered 'Yes' to the following screening question: "Do you have your own collection of digital music?" SURVEY INTRODUCTION PAGE: The following information was presented to qualifying panelists in order to explain the nature of the survey and its focus: "This survey is about usage restrictions that are applied to digital songs purchased from online music stores A Web-based service that sells copyrighted songs and albums for a fee. With Apple's iTunes being the most popular, an online music store is a legitimate music distribution organization that pays royalties to the music's copyright holders. like iTunes Digital jukebox software for the Mac and Windows from Apple. Designed to transfer music to the iPod and iPhone and administer the copy protection on purchased music titles, iTunes is extremely popular because of its ease of use. . These restrictions are enforced en·force tr.v. en·forced, en·forc·ing, en·forc·es 1. To compel observance of or obedience to: enforce a law. 2. by software technology called digital rights management (DRM) which is applied to each digital song file." SURVEY QUESTIONS: Question 1: What do you think about these usage restrictions? Question 2: If you buy digital music, then what sort of problems have you personally experienced with these usage restrictions? Question 3: If you buy digital music, what sort of usage restriction have you personally found to be the most annoying? Question 4: Do you buy digital music? Question 5: If all digital music was sold without any usage restrictions, what would happen to the amount you spend on digital music, compared with the amount you spend on CDs? Question 6: If online music was supplied without any restrictions, would you be inclined to share your music more than you currently do? Question 7: If you don't already buy digital music, then why not? Question 8: What is the most important change that would be needed for you to only buy digital music? Question 9: How much would you say you spend on albums (CDs, digital and vinyl)? Question 10: Roughly speaking, what proportion of this do you spend on digital albums? Question 11: Roughly speaking, what proportion of your CDs have you lent to friends for them to copy? Question 12: Approximately how many CD albums have you bought over the years? For more information visit http://www.researchandmarkets.com/reports/c59822. |
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