Consumer Advocate HomeSpace Selects the Frogdesign Agency for Online Branding and Design.Business Editors ENGLEWOOD, Colo.--(BUSINESS WIRE)--Jan. 18, 2000 HomeSpace(TM), Inc. has selected frogdesign inc., the world's leading integrated strategic design and communications agency, to transform the branding and design of its Web site at http://www.homespace.com. HomeSpace offers consumers a full range of mortgage, real estate and home services, together with personalized per·son·al·ize tr.v. per·son·al·ized, per·son·al·iz·ing, per·son·al·iz·es 1. To take (a general remark or characterization) in a personal manner. 2. To attribute human or personal qualities to; personify. service through its trained staff of HomeSpace Advocates. Frog has received wide attention for its dramatic re-definition of Web and product design. Scheduled to launch in spring 2000, the new HomeSpace site will enhance the overall customer experience for home buyers, sellers, owners and renters and it will underscore The underscore character (_) is often used to make file, field and variable names more readable when blank spaces are not allowed. For example, NOVEL_1A.DOC, FIRST_NAME and Start_Routine. (character) underscore - _, ASCII 95. HomeSpace's unique consumer advocacy mission. HomeSpace is building a reputation as the destination for trustworthy, comprehensive and unbiased information, tools and services related to home ownership, maintenance and personal space - the one-stop shopping site every consumer will use. "Frog brings a strong track record of designing brands and identities online," said Andrew Roberts
Andrew Roberts (born on January 13 1963) is a British conservative and historian. , Senior Vice President of Internet Programming & Customer Experience for HomeSpace. "The agency adds perspective to this process from their 30 years of industrial design experience." Roberts, formerly of E*Trade, joined HomeSpace in November 1999 and is leading the new brand identity program for the company. He has a decade of IT experience, with an emphasis on the marriage of marketing and Web site design. "By providing every customer with a personal advocate once they join the HomeSpace network, HomeSpace empowers each customer to take control of the entire process of buying, selling, renting, financing, moving into and maintaining a home. Each advocate is assigned to protect, to help, to guide and to inform the customer," said Leif Eric Arneson, Creative Director of Brand and Strategy in frog's San Francisco San Francisco (săn frănsĭs`kō), city (1990 pop. 723,959), coextensive with San Francisco co., W Calif., on the tip of a peninsula between the Pacific Ocean and San Francisco Bay, which are connected by the strait known as the Golden office. "Frog's challenge will be to capture the essence of this unique personal touch and combine it with feelings of trust and reliability in creating the new brand personality for HomeSpace." About frog Founded in 1969, frog has helped shape some of the world's leading brands through a process known as Creative Convergence. Combining the skills of the world's leading industrial designers, engineers, digital-media designers, technologists and branding strategists, frog has created such notable products as the original Macintosh SE The Macintosh SE was a personal computer manufactured by Apple. This computer marked a significant improvement on the Macintosh Plus design and was introduced by Apple at the same time as the Macintosh II. , the Sony Trinitron, the Disney Magic cruise ship, the Lufthansa airline terminal and L.A.Times.com. Headquartered in Silicon Valley, frog has U.S. offices in San Francisco, New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of , Austin and Ann Arbor Ann Arbor, city (1990 pop. 109,592), seat of Washtenaw co., S Mich., on the Huron River; inc. 1851. It is a research and educational center, with a large number of government and industrial research and development firms, many in high-technology fields such as , and European offices in Dusseldorf and Altensteig, Germany. About HomeSpace HomeSpace (http://www.homespace.com) serves as the consumer's advocate through each stage of the homeownership cycle, providing a full range of mortgage, real estate and homeowner services, all accessible through the HomeSpace Web site or a toll-free call to 1-877-HOMESPACE. Under the advocacy concept, the company not only provides service guarantees and discounts; it also ensures that its service partners perform to HomeSpace's rigorous customer service standards. Established in 1997 as the exclusive provider of mortgage and real estate services to Costco Wholesale, HomeSpace has originated over 5,000 mortgages and completed more than 3,500 real estate transactions. Major investors in HomeSpace include: Global Retail Partners (a fund managed by Donaldson, Lufkin & Jenrette); Oak Investment Partners; Moore Capital Management; Pequot Capital Management; and Robert Zangrillo, former chairman, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. and co-founder of Interworld. Other investors are: Bluewater Capital; T. Rowe Price T. Rowe Price (NASDAQ: TROW) is an independent global investment management firm and mutual fund manager based in Baltimore, Maryland. It was founded in 1937 by Thomas Rowe Price, Jr.. T. ; Wallington Investment; and Weiss, Peck peck: see English units of measurement. & Greer. |
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