Consumer Activist Groups Support PlanetFeedback.com.

Business Editors

WASHINGTON--(BUSINESS WIRE)--Feb. 17, 2000

Unprecedented Support from Long-Time Activists and Groups

Nationwide for Launch of New Web Service Empowering Consumers

Pete Blackshaw, CEO and founder of PlanetFeedback.com announced today that the launch of his new and cutting edge, consumer empowerment Web service was supported by a wide variety of consumer groups and long time consumer activists from across the country.

The consumer group support is &uot;an unprecedented third party endorsement,&uot; Blackshaw said. &uot;PlanetFeedback has broken new ground on the Web and will provide millions of consumers with a new high tech, efficient and effective way of complaining and complementing products and services.&uot; Blackshaw himself is a former consumer activist who recently left Procter &Gamble, as head of interactive marketing, to head up this new start-up company.

&uot;PlanetFeedback is a great opportunity for consumers to communicate with companies about issues that they have -- both positive and negative,&uot; notes Al Sterman, Arizona Consumers Council and a consumer activist and leader for the last thirty years.

&uot;PlanetFeedback has enormous potential for giving consumers a powerful voice as a group in getting problems resolved individually. Consumers would be wise to try the site and companies would be wise to listen,&uot; says Lora Weber, president, Consumer Alliance of the Southeast, active in 12 states, and former director of Consumer Affairs for the Texas Utility Commission.

&uot;PlanetFeedback can be the opportunity for consumers to have a voice that they don't have now,&uot; cites Don Rounds, president of The Consumer Alliance, active in 19 states, former Executive Director of The Center for Public Interest Research, and current Secretary of the Board of the National Consumers League.

&uot;PlanetFeedback empowers consumers with immediacy of the Internet to communicate positively or negatively to companies about their concerns. Companies can quickly rectify and/or respond to a consumer's specific concern, in turn, mutually benefiting both consumers and companies,&uot; said Jim Conran, president, Consumers First and former Director of the California Department of Consumer Affairs, the largest state consumer affairs department in America.

&uot;The wonderful thing about the rise of information technology is that it opens up a new world for all people without regard to race, ethnicity, gender or disability. This newest world or planet offers the greatest promise of access to many whose voices are never heard and the fact that this entire process will also be available in Spanish means the largest growing segment in the U.S. will have a sense of being heard on their terms. Exitio al PlanetFeedback! &uot; says Alma Riojas, of LASED (Latin Americans for Social Development), National Hispanic Women's Council, Board of Directors in Community Service, Hispanic Congressional Caucus Coalition for Hispanic Advancement, board of directors of Women in Community Service, President's Committee on Women in Business, US Senate Advisory Committee Task Force on Hispanic Affairs.

&uot;The concept is something that people throughout the country should look at positively. In Florida, this type of activity would most likely be readily accepted by consumers,&uot; notes Ernie Bach Executive Director of the Florida Action Coalition Team and Florida Silver-Haired Legislature.

&uot;The accessibility and remarkable ease when navigating the PlanetFeedback website is what makes it so compelling to all American consumers. Welcome to the new, next step in consumer Internet empowerment, PlanetFeedback,&uot; says Ira Schoenholtz of the American Association of Business Persons with Disabilities.

About PlanetFeedback.com

Based in Cincinnati, PlanetFeedback.com is the first online community designed to use the power of the Internet to turbocharge the ability of consumers to make their voices heard. In December 1999, PlanetFeedback closed $6 million in venture financing with investments from Flatiron Partners, Lycos Ventures, Allen &Company and Blue Chip Venture Company, among others. Planet Feedback is committed to being the Internet economy's most effective and efficient channel for helping consumers get more value, satisfaction, and responsiveness from the products and services they purchase.