Consumer, High Tech, and Dot-Com Leaders Look to HookMedia for Interactive Marketing Results.Business/Technology Editors BOSTON--(BUSINESS WIRE)--Sept. 6, 2000 HookMedia, Inc., a leader in digital media management and data analysis, today announced several new clients in the consumer, high technology and dot-com market segments. These are the newest additions to an ever-growing group of clients who look to HookMedia as their interactive marketing partner. HookMedia offers unparalleled strategic interactive media planning, effective placement, as well as proprietary tracking, reporting and optimization tools that help their clients use interactive marketing to reach their business goals. "For HotJobs.com, the most important selection criteria were technology implementation, understanding of the space, and the ability to deliver data cost-effectively; HookMedia seemed to meet those quite well," said Marc Cenedella, vice president of business development, HotJobs.com. "Our relationship with HookMedia will enable us to set a benchmark for our campaigns upon which we expect to continuously improve." The impressive roster of new clients includes: -- Brookstone (NasdaqNM:BKST) www.brookstone.com -- CarDay, Inc. (NasdaqNM:HCAR) www.carday.com -- HotJobs.com (NasdaqNM:HOTJ) www.hotjobs.com -- LoJack Corporation (NASDAQ: LOJN) www.LoJack.com -- Northern Light Technology, Inc. www.NorthernLight.com -- Outpost.com (NasdaqNM:COOL) www.outpost.com -- Oxygen Media www.oxygen.com -- WinWin Technologies www.winwin.com "HookMedia's sophisticated capabilities will help us optimize our online media strategies, identify new customers, and lower our acquisition costs" said Dean Harris Dean Harris is a British actor, noted for his roles on television. His credits include: Z Cars, Dixon of Dock Green, Softly, Softly, The Sweeney, Shoestring, Blake's 7, The Fourth Arm, Howards' Way, , chief marketing officer, CarDay Inc. HookMedia offers a full range of Internet marketing See Internet advertising. services including the planning, placement and optimization of interactive media, proprietary reporting, analysis and database services, as well as advisory services advisory services advisory services provided to the public, in their capacity as owners and managers of animals, are an important part of veterinary science. They may be provided by government bureaux, by commercial companies who deal in pharmaceuticals or animals or animal to help clients thrive in the dynamic, interactive marketing environment. "Our clients look to us to guide, optimize, and quantify the results of their interactive advertising campaigns," said Don Epperson Don Epperson (d.1973 in Arizona) was an American singer and actor. His daughter, Brenda Epperson Doumani, is most well-known for portraying Ashley Abbott on The Young And The Restless. , president and founder of HookMedia. "We have proven quantitatively that we can deliver results, and qualitatively that we offer keen insight into the online marketing arena." "Driving business to our site and measuring the amount of revenue generated by our marketing efforts are essential for Outpost.com as we ramp up Ramp Up To increase a company's operations in anticipation of increased demand. Notes: A company might 'ramp up' operations if they just signed a contract creating substantially more demand for their product. See also: Demand, Economies of Scale for the holiday retail season," said Edee Wollin, executive director, marketing communications Marketing communications (or marcom) are messages and related media used to communicate with a market. Those who practice advertising, branding, direct marketing, graphic design, marketing, packaging, promotion, publicity, sponsorship, public relations, sales, sales , Outpost.com. "We are focused on customer acquisition, and HookMedia partners with us every step of the way." About HookMedia, Inc. HookMedia, with offices in Atlanta and Boston, specializes in online media planning, placement, tracking, reporting and optimization. Founded in 1998, HookMedia provides its services directly to advertisers nationwide and acts as a capabilities partner to creative and technology solutions providers. HookMedia's clients include BlueCross/BlueShield of Massachusetts, EMC (1) (EMC Corporation, Hopkinton, MA, www.emc.com) The leading supplier of storage products for midrange computers and mainframes. Founded in 1979 by Richard J. Egan and Roger Marino, EMC has developed advanced storage and retrieval technologies for the world's largest companies. (NYSE NYSE See: New York Stock Exchange : EMC), Family Education Network, Fannie Mae Fannie Mae: see Federal National Mortgage Association. Foundation, Jones International University, PricewaterhouseCoopers, SmarterKids.com (NasdaqNM: SKDS), and the TJX Companies (NYSE: TJX), among others. HookMedia's agency partners include Adair-Greene, Gearon Hoffman, Interactive Planet, Mullen, PARTNERS & Simons, PJA PJA Pure Java AWT PJA Proper Job Analysis PJA Pastoral Juvenil Arquidiocesana (Guatemala) \Ultra, and Pro Media, Inc., to name a few. Information about HookMedia's interactive services can be found at www.hookmedia.com, or by calling (800) 338-4665. HookMedia is a trademark of HookMedia, Inc. |
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