Consultant Discovers Why Most Web Sites Don't Generate Enough Leads or Sales.Business Editors/Hi-Tech Writers LYNDEN, Wash.--(BUSINESS WIRE)--May 18, 2000 A new, unique service that helps business owners tweak To make minor adjustments in an electronic system or in a software program in order to improve performance. See calibrate. 1. tweak - To change slightly, usually in reference to a value. Also used synonymously with twiddle. their web sites was recently announced by J2 MediaGroup, Inc. Most web site owners have felt the sting of disappointments from expensive, 'creative' web sites that don't fulfill their promise. After hearing clients complain, Ingvar Grimsmo, Chief Ideasmith of J2 MediaGroup, Inc. (http://www.J2mediagroup.com) knew there had to be a reason why most web sites do not generate enough leads or sales to justify their existence. He set out to discover why. To date he has closely scrutinized thousands of successful (and not so successful) web sites resulting in a comprehensive list of core success factors common to sites that constantly generate profitable sales and qualified leads. One of the key factors causing a lackluster lack·lus·ter adj. Lacking brightness, luster, or vitality; dull. See Synonyms at dull. Adj. 1. lackluster - lacking brilliance or vitality; "a dull lackluster life"; "a lusterless performance" performance is that the site does not focus on the customer's wants, but instead on the company's products and services according to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. Mr. Grimsmo. Other factors he quotes are the lack of site objective, misuse of multimedia effects and not using proven persuasion PERSUASION. The act of influencing by expostulation or request. While the persuasion is confined within those limits which leave the mind free, it may be used to induce another to make his will, or even to make it in his own favor; but if such persuasion should so far operate on the mind techniques to entice the visitor to act. The company uses a custom software system that Mr. Grimsmo developed to appraise appraise v. to professionally evaluate the value of property including real estate, jewelry, antique furniture, securities, or in certain cases the loss of value (or cost of replacement) due to damage. web sites. Using complex algorithms applying weight to the factors in the database according to success importance, the program asks a series of questions about the site resulting in a 'success score'. The system then produces a customized report designed to help improve the site's results. Mr. Grimsmo points out that this is NOT a 'missing link' or a 'site placement' system. It is a hands-on, personalized per·son·al·ize tr.v. per·son·al·ized, per·son·al·iz·ing, per·son·al·iz·es 1. To take (a general remark or characterization) in a personal manner. 2. To attribute human or personal qualities to; personify. analysis performed by a trained human using the knowledge compiled by the company. The service is useful to business owners wanting to know what they can do to improve the outcome of their web sites. J2 MediaGroup, Inc. is a business consulting firm Noun 1. consulting firm - a firm of experts providing professional advice to an organization for a fee consulting company business firm, firm, house - the members of a business organization that owns or operates one or more establishments; "he worked for a specializing in fresh, useful ideas to help business owners sell more stuff. |
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