Constellation Brands, Inc. Continues Partnership with IRI to Grow Business in the Ever-Changing Beverage Alcohol Industry.CHICAGO -- IRI Iri (ē`rē`), former city, North Jeolla (Cholla) prov., SW South Korea. An agricultural center and transportation hub, it was absorbed into Iksan. Beer, Wine, and Spirits Practice Delivers Vertical Expertise and Critical Shopper Insights to Constellation Information Resources (1) The data and information assets of an organization, department or unit. See data administration. (2) Another name for the Information Systems (IS) or Information Technology (IT) department. See IT. , Inc. (IRI), the leading global provider of enterprise market information solutions for the consumer packaged goods Noun 1. packaged goods - groceries that are packaged for sale foodstuff, grocery - (usually plural) consumer goods sold by a grocer plural, plural form - the form of a word that is used to denote more than one , retail, and healthcare industries, today announced that Constellation Brands Constellation Brands, Inc., headquartered in Fairport, New York, is a leading international producer and marketer of beverage alcohol brands with a broad portfolio across the wine, imported beer and spirits categories. , Inc., is one of the latest beverage alcohol clients to renew its business relationship with IRI. Under the five-year contract, IRI will provide marketplace information, business and shopper insights and access solutions for Constellation's U.S. companies - Constellation Wines U.S., Icon Estates, Barton Beers, Ltd., and Barton Brands Barton Brands, Ltd. is a company that produces many liquors, including Ten High bourbon, the 99 line of schnapps (99 Apples, 99 Bananas, et al), and Montezuma tequila. , Ltd. With such leading brands as Woodbridge by Robert Mondavi Robert Gerald Mondavi born May 18 1913 in Virginia, Minnesota, United States is a leading vineyard operator whose technical improvements and marketing strategies brought , Blackstone, Ravenswood, Arbor Mist Arbor Mist is the brand name of an alcoholic beverage which blends seasonal wines such as merlot, zinfandel and chardonnay with fruit flavorings. Their slogan is "Great Tasting Wine with a Splash of Fruit," describing the beverage. , Corona Extra, St. Pauli Girl St. Pauli Girl beers are brewed and bottled by the St. Pauli Brauerei, which is located within the Beck's brewery in Bremen, Germany. The brand derives its name from the fact that the original brewery was built upon St Paul's Monastery. and Black Velvet, Constellation is the largest wine company in the world and the largest multi-category supplier of beverage alcohol in the U.S. "Constellation decided to extend its relationship with IRI because they offer the highest quality information, innovative solutions, and superior beverage alcohol focused customer solution teams," said Abbott Wolfe, senior vice president, channel management for Constellation Wines U.S. "We look forward to leveraging the information and insights provided by IRI to focus on growth opportunities that will increase our share of market." The following is an outline of the solutions and services that Constellation Brands will receive from IRI: --Precise measurement of regional and national beverage alcohol product sales in grocery, drug, mass, convenience and liquor chain trade channels using IRI InfoScan(R), a census-based, point-of-sale tracking service. These measurements can be utilized in numerous ways, such as identifying sales lifts for promotion planning and recognizing distribution voids. --Deeper understanding of consumer behaviors and motivations, such as cross-purchasing behavior, using the IRI 70,000 ScanKey Consumer Network(TM) Household Panel as well as the Builders(TM) Suite, which leverages IRI's multi-outlet InfoScan Panel to help sales managers and marketers make intelligent inferences from sophisticated data for both strategic and tactical planning. --Improved data mining, analytic and presentation capabilities with the IRI Plus Suite(TM) of software services. --Increased speed to insight for enhanced fact-based decision making using the Web-based IRI CPGNetwork(TM) business information portal. --Improved new product development and introduction support for both regional and national brands using IRI granular store-level insight. "Constellation has unequalled breadth in the beverage alcohol industry, and we're very excited to continue working with them to help them grow their business in the highly complex beverage alcohol marketplace," said Bump Williams, executive vice president and general manager, global consulting, beverage alcohol practice of IRI. "IRI's deep beverage alcohol expertise combined with rich consumer and retailer insights will help Constellation quickly identify issues and opportunities and act upon them quickly, ultimately helping them to win at the shelf." About Constellation Constellation Brands, Inc. is a leading international producer and marketer of beverage alcohol brands with a broad portfolio across the wine, spirits and imported beer categories. Well-known brands in Constellation's portfolio include: Corona Extra, Corona Light, Pacifico, Modelo Especial es·pe·cial adj. 1. Of special importance or significance; exceptional: an occasion of especial joy. 2. , Negra Modelo, St. Pauli Girl, Tsingtao, Black Velvet, Fleischmann's, Mr. Boston, Paul Masson Grande Amber Brandy, Chi-Chi's, 99 Schnapps schnapps n. pl. schnapps Any of various strong dry liquors, such as a strong Dutch gin. [German Schnaps, mouthful, schnapps, from Low German snaps, from , Ridgemont Reserve 1792, Effen Vodka, Stowells, Blackthorn blackthorn or sloe, low, spreading, thorny bush or small tree (Prunus spinosa) of the plum genus of the family Rosaceae (rose family), having black bark, white flowers, and deep blue fruits, usually rather acrid and not much larger than , Almaden, Arbor Mist, Vendange, Woodbridge by Robert Mondavi, Hardys, Nobilo, Alice White, Ruffino, Robert Mondavi Private Selection, Blackstone, Ravenswood, Estancia es·tan·cia n. A large estate or cattle ranch in Spanish America. [Spanish, room, enclosure, country estate, from Vulgar Latin *stantia, something standing, from Latin , Franciscan Oakville Estate, Simi and Robert Mondavi Winery brands. For additional information about Constellation Brands, as well as its product portfolio, visit the company's Web site at www.cbrands.com About Information Resources, Inc. Information Resources, Inc. (IRI) is the world's leading provider of enterprise market information solutions and services, empowering its clients to grow their business profitably in a complex marketplace. Driving the transformation of the consumer packaged goods (CPG CPG central pattern generators. ), retail, and healthcare industries, only IRI provides a unique combination of real-time market content, advanced analytics, enterprise performance management software, and professional services. The company's portfolio of services, solutions, and technology enable leading retailers and their suppliers around the globe to see what they are missing, act faster with greater confidence and win at the shelf. Ninety five percent of the FORTUNE Global 500 in CPG and retail leverage IRI to power their business. For more information, visit www.infores.com. |
|
||||||||||||||||
Printer friendly
Cite/link
Email
Feedback
Reader Opinion