Constant Contact Offers Advice for Dallas-area Entrepreneurs.Company provides 10 marketing tips to help local small businesses achieve long-term success Dallas-area seminars to teach email marketing best practices WALTHAM, Mass. -- Representing 99.7 percent of all employers nationwide, small businesses are key drivers for the U.S. economy. In the Dallas-area alone, there are 153,844 small businesses (according to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. ReferenceUSA), contributing to local job growth, economic diversity, and innovation. To help educate Dallas-area businesses and organizations, Constant Contact([R]) (www.constantcontact.com), the leading email marketing service for small businesses, associations, and nonprofits, is offering tips and a series of expert-driven local seminars. Small businesses, associations, and nonprofits face intense pressures to stay connected with their current customers and members - especially today when consumers have many options, whether online or on Main Street. Adding to these challenges, many small businesses and organizations also have limited budgets and resources. According to the U.S. Small Business Administration, more than 50 percent of small businesses fail in the first year and 95 percent fail within the first five years. For many entrepreneurs, the right business and marketing solutions are critical for long-term success. Growing a small business or association starts with reaching out to the people who already know them - their current customers or members. For all types of small businesses, associations, and nonprofits, email marketing is an easy and cost effective way to build the relationships that will lead to lasting growth. Top 10 Tips for growing a small business or association using the power of email marketing: 1. Know your goals. Email marketing is a great way to achieve business and membership goals. Define them. 2. Identify your target audiences. Determine the industries, customers, prospects, potential investors, donors, and stakeholders Stakeholders All parties that have an interest, financial or otherwise, in a firm-stockholders, creditors, bondholders, employees, customers, management, the community, and the government. that will be most interested in hearing from you. 3. Build a great list. Begin building your email list by collecting email addresses with permission (agreement that you are allowed to send email to an individual or organization) at every point of contact with your customers or members. 4. Pay close attention to your current customers. They're the ones that will drive your future growth. You can learn a lot about their interests and buying habits simply by listening closely and soliciting their feedback during in-person meetings, over the phone, or through your email campaigns. 5. Determine campaign frequency. Take a look at your calendar to decide what information to communicate and when. 6. Make it interesting. Email campaigns that are personalized and relevant are more interesting and useful to recipients. 7. Offer them something. Promotions, coupons, and special announcements are a great way to bring customers in the door and coming back. 8. Watch the numbers. Use tracking and metrics to improve email campaign results by sending more targeted emails based on the particular interests and buying habits of your customers. 9. Keep it fresh and simple. People are busy, so try and vary your content to keep their interest while also making your email campaigns simple, concise, and to the point. 10. Get started. The only way to build a successful email marketing program is to get started. No list is too small. For more email marketing tips, go to http://www.constantcontact.com/email-marketing-resources/ hints-tips/index.jsp (Editor's Note Editor's Note (foaled in 1993 in Kentucky) is an American thoroughbred Stallion racehorse. He was sired by 1992 U.S. Champion 2 YO Colt Forty Niner, who in turn was a son of Champion sire Mr. Prospector and out of the mare, Beware Of The Cat. Trained by D. : Due to the length of this URL URL in full Uniform Resource Locator Address of a resource on the Internet. The resource can be any type of file stored on a server, such as a Web page, a text file, a graphics file, or an application program. , it may be necessary to copy and paste To copy files from one location to another or to copy text and images from one document to another. All modern operating systems and applications have a copy and paste capability that is typically selected from an Edit menu. See cut and paste and Win Copy between windows. it into your Internet browser's URL address field.) Constant Contact Live! Constant Contact is offering free, interactive seminars in the Dallas-area. Led by experts in email marketing, small businesses and associations will learn how to grow a top-notch email list, write compelling copy, and create campaigns that get immediate results. Below are the upcoming events in the area. For more information and to register, please visit: http://www.constantcontact.com/events/dallas/ October 24, 2006 Crowne Plaza This article or section needs sources or references that appear in reliable, third-party publications. Alone, primary sources and sources affiliated with the subject of this article are not sufficient for an accurate encyclopedia article. Hotel 700 Avenue H East Arlington, TX 76011 October 25, 2006 Embassy Suites Park Hotel 13131 N. Central Expressway The following roads are named Central Expressway:
Dallas, TX 75243 October 26, 2006 Westin City Center Hotel 650 North Pearl Street Dallas, TX 75201 About Constant Contact With more than 75,000 customers, Constant Contact is the leading email marketing service for small businesses, associations, and nonprofits. Constant Contact is a web-based email Web-based email or webmail is a term referring to an e-mail service intended to be primarily accessed via a web browser, as opposed to through an application such as Microsoft Outlook or Outlook Express, Mozilla's Thunderbird or Apple's Mail. marketing solution that enables small organizations to easily create and send professional email newsletters, promotions, announcements and more with no technical expertise required. Designed and priced for SMBs, Constant Contact is affordable, easy-to-use and includes a free 60-day trial at: www.constantcontact.com. The service is marketed through more than 2,500 Business Partners and more than 100 marquee channel partners including American Express American Express (NYSE: AXP), sometimes known as "AmEx" or "Amex", is a diversified global financial services company, headquartered in New York City. The company is best known for its credit card, charge card and traveler's cheque businesses. OPEN, AOL (A division of Time Warner, Inc., New York, NY, www.aol.com) The world's largest online information service with access to the Internet, e-mail, chat rooms and a variety of databases and services. , Corel, FTD FTD Financial Times Deutschland (German sister newspaper of the Financial Times) FTD Frontotemporal Dementia FTD Fitted FTD Federal Tax Deposit FTD Flight Training Device FTD Fastest Time of the Day , IBM (International Business Machines Corporation, Armonk, NY, www.ibm.com) The world's largest computer company. IBM's product lines include the S/390 mainframes (zSeries), AS/400 midrange business systems (iSeries), RS/6000 workstations and servers (pSeries), Intel-based servers (xSeries) , Web.com, Network Solutions, Register.com, Website Pros and Yahoo Search Marketing See Yahoo! Search Marketing. . Constant Contact is a founding member of the Email Sender and Provider Coalition (ESPC ESPC Energy Savings Performance Contract ESPC Equality State Policy Center ESPC Edinburgh Solicitors Property Centre (Scotland) ESPC E-Mail Service Provider Coalition ESPC European Space Power Conference ), a group formed to fight spam while protecting the delivery of legitimate email. Constant Contact is funded by Greylock Partners, Morgan Stanley  To comply with Wikipedia's , the introduction of this article needs a complete rewrite. Venture Partners, Commonwealth Capital Ventures, Longworth Venture
Partners, and Hudson Ventures. For more information, please call
781-472-8100.
Roving, Roving Software, Constant Contact, the Constant Contact Logo, Do-It-Yourself Email Marketing, The smart way to reach your customers, Email Marketing Made Easy, Email Marketing 101, Email Marketing Diva, Email Marketing Hints & Tips, and SafeUnsubscribe are trademarks or service marks or registered trademarks or service marks of Roving Software Incorporated d/b/a Constant Contact. All other company and product names may be trademarks or service marks of their respective owners. |
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