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Consolidated Freightways Names Marty Larson Senior Vice President of Sales and Marketing.


Business Editors

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VANCOUVER, Wash.--(BUSINESS WIRE)--Sept. 17, 2001

Martin W. Larson has been appointed senior vice president of sales and marketing for Consolidated Freightways Consolidated Freight was the 3rd biggest trucking company in the US. In the 1930s they started their own truck manufacturing operation, Freightliner, now part of DaimlerChrysler.  (CF) (Nasdaq:CFWY CFWY Consolidated Freightways ), the North American North American

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see North American blastomycosis.

North American cattle tick
see boophilusannulatus.
 long-haul freight specialist.

In his new position, Larson will direct all marketing and sales strategy, sales support, customer service and pricing activities for CF. He will continue to oversee the company's customer-focused e-commerce strategy. Larson replaces Patrick Brady, who left the company in August.

Previously, Larson was vice president of e-commerce and chief information officer. He began his career at CF in 1982 as a sales executive with the company's air freight air freight nflete m por avión

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 division. He managed terminal operations and field sales for CF at hub locations and in 1991 joined CF's corporate IT group to manage strategic customer support.

In 1995 Larson moved to the corporate marketing division and worked in new product research, market development and development of strategic sales initiatives. He later was charged with deploying marketing technology to CF's core customers and subsequently began the company's initial e-commerce ventures. Larson was named vice president of e-commerce last year.

Larson is a 1980 graduate of the University of Portland The University of Portland (UP) is a private Catholic university located in Portland, Oregon. It is specifically affiliated with the Congregation of Holy Cross and is the sister school of the University of Notre Dame. Founded in 1901, UP has a student body of about 3,200 students. , with Bachelor of Arts degrees in marketing and management.

With $2.3 billion in revenues, Consolidated Freightways operates one of the largest less-than-truckload (LTL LTL - Linear Temporal Logic ) transportation networks. The company's highly skilled 20,000 professionals specialize in long-haul freight transportation throughout the North American continent.

CF's network of more than 300 terminals serves virtually every market in the U.S., Canada and Mexico. More information about the company is available at www.cf.com. CF's corporate stock is traded on the NASDAQ exchange using the CFWY stock symbol.

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Publication:Business Wire
Date:Sep 17, 2001
Words:323
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