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Conservation Campaign.


Two local ad agencies are among the five firms vying vy·ing  
v.
Present participle of vie.

vying vie
 for a $45-million account to promote energy conservation throughout the state.

Grey Worldwide, the firm behind the state's "Flex A development system for Flash-based applications from Adobe. Introduced in 2004 as a J2EE application, Flex compiles ActionScript code and XML-based user interface descriptions (MXML) into binary Flash files (SWF files).  Your Power" conservation campaign, and DDB DDB - device independent bitmap  in L.A. are among the finalists in the contest for the one-year contract with the state Department of Consumer Affaris. Also in the running were Mering & Associates in Sacramento and TBWA/Chiat/Day and Young & Rubicam San Francisco San Francisco (săn frănsĭs`kō), city (1990 pop. 723,959), coextensive with San Francisco co., W Calif., on the tip of a peninsula between the Pacific Ocean and San Francisco Bay, which are connected by the strait known as the Golden , said Susan Kossack, the department's director of advertising.

The agencies were set to present state officials with their proposed winter conservation campaigns later this month, with a decision expected by early October.
COPYRIGHT 2001 CBJ, L.P.
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2001, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Title Annotation:California to promote energy conservation
Comment:Conservation Campaign.(California to promote energy conservation)
Author:PESCHIUTTA, CLAUDIA
Publication:Los Angeles Business Journal
Article Type:Brief Article
Geographic Code:1USA
Date:Sep 10, 2001
Words:106
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