Conseco to Boost Customer Profitability With AbiliTec Technology from Acxiom; Financial Services Giant Gains a Single, Integrated View of Customer Activity.Business Editors LITTLE ROCK, Ark.--(BUSINESS WIRE)--March 29, 2000 Acxiom(R) Corporation (Nasdaq:ACXM) today announced that Conseco, Inc. (NYSE NYSE See: New York Stock Exchange :CNC (Computerized Numerical Control) See numerical control. CNC - Collaborative Networked Communication ) is paving the way in bringing a diversified financial The diversified financial services segment includes a range of consumer and commercially-oriented companies offering a wide variety of products and services, including various lending products (such as home equity loans and credit cards), insurance, and securities and investment services company together. They are one of the first to license AbiliTec(SM), Acxiom's revolutionary new Customer Data Integration technology. Conseco recognizes the importance of generating maximum value by effectively integrating customer data. By linking and validating val·i·date tr.v. val·i·dat·ed, val·i·dat·ing, val·i·dates 1. To declare or make legally valid. 2. To mark with an indication of official sanction. 3. customer information across Conseco's multiple operations and databases, AbiliTec technology delivers a single, accurate view of each customer's activity - in real time. This gives Conseco a clear and complete picture of each customer's history. As a result, Conseco will gain the ability to improve customer retention, enhance its cross-selling opportunities and deliver superior customer service by providing relevant offers and service during each customer interaction. AbiliTec will deliver immediate access to the full range of a customer's past transaction activity - whether it occurred by telephone, in person or over the Internet Internet Publicly accessible computer network connecting many smaller networks from around the world. It grew out of a U.S. Defense Department program called ARPANET (Advanced Research Projects Agency Network), established in 1969 with connections between computers at the . "AbiliTec is a powerful new technology that has enabled Conseco to quickly and accurately create a single customer view," said Greg Schneider, Senior Vice President of Marketing Information Management at Conseco. "By better understanding our customers' needs, Conseco can offer more targeted, diversified financial solutions to households." "AbiliTec quickly and accurately integrates the customer information that resides in the different areas of Conseco's business -- including sales, marketing, prospecting and billing," said Acxiom Company Leader Charles D. Morgan. "As a result, Conseco's key constituencies will possess an accurate picture of each customer across the company. The potential for successful cross-selling and enhanced customer service is tremendous." About Conseco Headquartered in Carmel, Ind., Conseco is one of middle America's leading sources for insurance, investments and lending products. Through its subsidiaries and a nationwide network of distributors, Conseco helps more than 13 million customers step up to a better, more secure future. About Acxiom Corporation Acxiom Corporation is a global leader in real-time Customer Data Integration and Customer Relationship Management by offering innovative database marketing services, advanced technologies, and premier data content. Acxiom enables businesses to develop and deepen deep·en tr. & intr.v. deep·ened, deep·en·ing, deep·ens To make or become deep or deeper. deepen Verb to make or become deeper or more intense Verb 1. customer relationships by achieving a single view of customers across the enterprise. Founded in 1969, Acxiom Corporation is based in Little Rock, Arkansas Little Rock, Arkansas required military intervention to desegregate schools (1957–1958). [Am. Hist.: Van Doren, 556–557] See : Bigotry . Acxiom revenues were $918 million in the 12 months ending December 31, 1999. For more information, please visit www.acxiom.com. With respect to Acxiom Corporation, except for the historical information contained herein, the matters discussed in this news release are forward-looking statements forward-looking statement A projected financial statement based on management expectations. A forward-looking statement involves risks with regard to the accuracy of assumptions underlying the projections. that involve risks and uncertainties that could cause actual results to differ materially from those in such forward-looking statements. Acxiom is a registered trademark of Acxiom RTC See real time clock. , Inc. AbiliTec is a service mark of Acxiom Corporation. |
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