Conseco Expands Web Site, Latest Step in Ongoing Initiative to Become; ``Resource Center'' for Middle-America Customers and Representatives.

CARMEL, Ind.--(BUSINESS WIRE)--July 15, 1999--

Conseco, Inc. (NYSE:CNC) today launched its expanded Web site - www.conseco.com - another step in its initiative to become the preferred financial services "resource center" for its customers, prospects and representatives.

"Conseco is focused squarely on the needs of middle America - not the people who have fortunes to invest, but the people who want to care for their families, buy homes, send their children to college and look forward to the future with optimism, instead of uncertainty," said Stewart Stockdale, executive vice president of marketing and strategic planning for Conseco Marketing, L.L.C. "Conseco offers solutions. We help people 'step up' and take control of their financial futures by providing not only products, but also the resources and expertise they need to select the product that's best for them."

At the expanded site, designated "Your Financial Services Resources Center," Conseco provides product information, interactive calculators, and other research/planning tools for each of life's phases - Starting Out, Growing

Families, and Enjoying Retirement. For each phase, the site also provides a "resource library" of helpful advice from well-respected independent sources: -0-

--   barnesandnoble.com, through a strategic relationship with
     Conseco, this leading online retailer provides books, magazines
     and other resources to educate visitors about insurance,
     investments and lending products. Site visitors may click to a
     secure area and purchase immediately online.
--   SmartMoney.com, a joint publishing venture of the Dow Jones &
     Company and The Hearst Corporation, provides current investment
     news and information.
--   Kiplinger.com provides trustworthy information on savings and
     investments, taxes, money management, home ownership, and other
     personal finance topics.
--   ADT.com, the nation's oldest electronic security company, with
     over 125 years experience, provides information, products and
     advice on home security.
--   Realtor.com, the official Internet site of the National
     Association of Realtors, features the largest online database of
     home listings.

The expanded site also includes a glossary of financial and insurance terms, as well as in-site search capabilities provided by Ultraseek Server (the search engine for the GO network, which includes original programming content from leading consumer brands like ABC, Disney, ESPN and ZDNet).

"To become the preferred financial services `resource center' for middle America," Stockdale said, "we must provide the right product choices, use the delivery channel that the customer is most comfortable with, and keep our approach straightforward, friendly and uncomplicated. It's all about building long-term customer relationships.

"We look on the Internet as another vehicle for delivering on our brand promise. It allows us to assemble a community of resources - information, products, ideas - and to deliver that community rapidly and economically to both representatives and customers. As more representatives and customers come to rely on the Internet, this technology will help us further improve our service while lowering our costs. That's the beauty of the Internet - we can customize our service and products for individual reps and customers in a way previously impossible. We already use the Internet to help reduce our representatives' administrative burden and increase their productive selling time: the Conseco Online Information System (COINS) provides many of our insurance agents with 24/7 policy and commission information, and our Dealer Information Service Center (DISC) provides similar resources for many of our finance dealers. Our ability to provide our representatives with sales leads from Internet inquiries is increasing dramatically. We are currently producing $100 million (annual run rate) of new business from the Internet - almost exclusively from direct sales of lending products."

Headquartered in Carmel, Ind., Conseco is one of middle America's leading sources for insurance, investment and lending products. Through its subsidiaries and a nationwide network of insurance agents and finance dealers, Conseco provides solutions for both wealth protection and wealth creation to over 12 million customers.

World Wide Web http://www.conseco.com

Investor Hotline 800.4.CONSECO

Fax-on-Demand 800.344.6452