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Conrad Revises Name And Corporate Identity To Reflect Growing Portfolio.


LONDON -- The Conrad brand today announces that it is changing its Corporate Brand Identity from Conrad Hotels Conrad Hotels is a luxury hotel brand controlled by Hilton Hotels Corporation and is based in Beverly Hills, California. History
The chain was founded in 1982. At that time, Hilton and Hilton International were completely separate companies.
 to Conrad Hotels & Resorts.

The move comes at a time of extensive growth and development for the luxury brand and emphasises the fast-evolving portfolio of Conrad's hotels and resorts globally.

The transformation will be most noticeable in the new name, Conrad Hotels & Resorts as well as being reflected in distinct visual refinements to the brand and hotel logos.

With a number of new resort projects set to join the Conrad portfolio over the next two years, the Years, The

the seven decades of Eleanor Pargiter’s life. [Br. Lit.: Benét, 1109]

See : Time
 new corporate identity will highlight the message that Conrad Hotels & Resorts appeals to both leisure and business travellers, while simultaneously underlining the ever-increasing importance of leisure travel within the luxury market.

Says Richard Blamey, Senior Vice President Brand Management, Conrad Hotels & Resorts: "This is an exciting time for the luxury travel market and undoubtedly for Conrad. The decision to revitalize the brand identity is testament to our global growth, with each new opening showcasing the World of Conrad, a world that celebrates individuality in every sense. We welcome the opportunity to further strengthen the influence of Conrad Hotels & Resorts around the world."

Conrad Hotels & Resorts' portfolio currently includes 18 luxury award-winning properties in leading urban and resort destinations globally. New Conrad Hotels & Resorts are in conversion in the Maldives and under development in Shanghai, Abu Dhabi Abu Dhabi (ä`b thä`bē, zä–, dä–), Arab. Abu Zabi, sheikhdom (1995 pop. 928,360), c. , Dubai, the Bahamas, Las Vegas Las Vegas (läs vā`gəs), city (1990 pop. 258,295), seat of Clark co., S Nev.; inc. 1911. It is the largest city in Nevada and the center of one of the fastest-growing urban areas in the United States.  and Koh Samui.

About Conrad([R]) Hotels & Resorts

Conrad Hotels & Resorts is the contemporary luxury brand of the Hilton Family The Hilton family is a successful American family founded by hotel magnate Conrad Hilton (1887-1979). His descendants continue to hold varying degrees of wealth and status as socialites, and some have become famous, such as great-granddaughter Paris Hilton and Nicky Hilton  of Hotels (NYSE NYSE

See: New York Stock Exchange
:HLT HLT

See: Highly leveraged transaction
), with 18 award-winning properties in cosmopolitan destinations across the US, UK, Ireland, Belgium, Egypt, Turkey, Hong Kong, Singapore, Thailand, Indonesia, Japan, Australia and Uruguay. Conrad offers luxury services for the discerning traveller, creating a world that celebrates individuality in every sense. Another seven Conrad projects are under development in the US, the Bahamas, the UAE (Uninterruptible Application Error) The name given to a crash in Windows 3.0. In subsequent versions of Windows, a crash was called a "General Protection Fault," "Application Error" or "Illegal Operation." See crash in Windows and abend. , Thailand, the Maldives and China. All Conrad properties participate in the acclaimed Hilton HHonors([R]) reward programme.

Discover the World of Conrad and the greatest luxury of all...The Luxury of Being Yourself.

For further information on Conrad Hotels & Resorts please visit ConradHotels.com.
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Copyright 2007, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Apr 23, 2007
Words:358
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