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Conoco Announces Future Plans for breakplace Concept; Strategy Emphasizes Knowledge Sharing and Interdependence.


Business/Energy Editors

HOUSTON--(BUSINESS WIRE)--June 2, 2000

Conoco Inc. (NYSE NYSE

See: New York Stock Exchange
:COCA coca (kō`kə), common name for shrubs of the genus Erythroxylum, particularly E. coca, of the family Erythroxylaceae, and found abundantly in upland regions and on mountain slopes of South America, as well as in Australia, India, ) (NYSE:COCB) will focus future growth of the breakplace(R) convenience store concept on company owned and operated retail units to develop best marketing practices that benefit the company's total wholesale network. In restricting future development of the concept to company-owned stores, the company will offer no further licenses of the breakplace(R) concept to third parties.

"We have one of the strongest and most viable branded wholesale networks in the industry," said Bill Gover, Conoco branded marketing manager for North America North America, third largest continent (1990 est. pop. 365,000,000), c.9,400,000 sq mi (24,346,000 sq km), the northern of the two continents of the Western Hemisphere. . "Our wholesale marketer network told us they needed a menu of upscale convenience store offerings that are flexible enough to meet their specific needs and stay ahead of their competitors. By using the breakplace(R) concept to develop and prove new marketing concepts, we can help to grow their business in a highly competitive marketplace without them having to incur To become subject to and liable for; to have liabilities imposed by act or operation of law.

Expenses are incurred, for example, when the legal obligation to pay them arises. An individual incurs a liability when a money judgment is rendered against him or her by a court.
 the typical costs associated with a franchise," he emphasized.

After reviewing the possibility of offering a full-scale full-scale
adj.
1. Of actual or full size; not reduced: a full-scale model.

2. Employing all resources; not limited or partial:
 breakplace(R) convenience store franchise, Conoco determined that its wholesale customers would benefit more by incorporating select breakplace(R) convenience store attributes into their own branded convenience stores The following is a list of convenience stores organized by geographical location. Stores are grouped by the lowest heading that contains all locales in which the brands have significant presence.  instead of being subject to the strict standards and high fees usually associated with a franchise.

"From the outset, the breakplace(R) concept has been focused on quality and consistency through offering our network unique convenience store concepts that work in their markets," Gover said. The continuing role of the breakplace(R) concept is consistent with that original strategy.

Conoco will fulfill ful·fill also ful·fil  
tr.v. ful·filled, ful·fill·ing, ful·fills also ful·fils
1. To bring into actuality; effect: fulfilled their promises.

2.
 its commitments to existing breakplace(R) convenience store licensees, providing its full support for the duration of their 10-year license agreements.

Conoco is a major, integrated energy company active in more than 40 countries.

This release contains forward-looking statements forward-looking statement

A projected financial statement based on management expectations. A forward-looking statement involves risks with regard to the accuracy of assumptions underlying the projections.
 about Conoco's operations, products and business plans. These statements are not guarantees of future performance, involve certain risks, uncertainties, and assumptions that are difficult to predict, and are based upon assumptions as to future events that may not prove accurate. Actual outcomes and results may differ materially from what is expressed herein. Among the factors that could cause such differences are changes in anticipated product prices and margins; changes in marketing strategy; failure achieve anticipated market share; changes in governmental regulations, as well as other matters detailed in Conoco's publicly available filings with the Securities and Exchange Commission.
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Publication:Business Wire
Geographic Code:1USA
Date:Jun 2, 2000
Words:399
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