Connelly Partners Launches Innovative Website for BiDil(R), a Life-Saving Drug for African Americans.BOSTON -- Physicians can now order office samples of BiDil([R]) (isosorbide dinitrate/hydralazine Isosorbide dinitrate/hydralazine is a fixed dose combination drug treatment specifically indicated for African Americans with congestive heart failure. It is a combination of hydralazine (an antihypertensive) and isosorbide dinitrate (a vasodilator). hydrochloride hydrochloride /hy·dro·chlo·ride/ (-klor´id) a salt of hydrochloric acid. hy·dro·chlo·ride n. A compound resulting from the reaction of hydrochloric acid with an organic base. ) through the new, official website, BiDil.com, just one of the progressive features of this new site developed by Connelly Partners, a Boston-based full-service advertising agency. An interactive formulary formulary /for·mu·lary/ (for´mu-lar?e) a collection of recipes, formulas, and prescriptions. National Formulary see under N. for·mu·lar·y n. tool via BiDil.com allows users to quickly discern nationwide health plan coverage and co-payment information for the drug on a state-by state, plan-by-plan basis. Visitors to the site can also learn how to obtain BiDil at no cost for uninsured and under-insured patients. The unique website design was created for doctors and patients to easily access clinical information on BiDil, a drug used as adjunct therapy in the treatment of heart failure for African Americans. The redesigned BiDil.com website makes it simple for doctors and patients (or caregivers) to obtain information meeting their specific needs. From the start, visitors to the homepage of BiDil.com choose either the doctor or patient option, and are directed to the appropriate content. "There is a tremendous utility in our website to help doctors and patients gain access to this important treatment for African Americans," observed B.J. Jones, Vice President of Marketing and Business Development at NitroMed, the maker of BiDil. "BiDil.com's design and navigation essentially serves as a virtual sales force to disseminate information quickly and effectively to busy healthcare professionals," said Robert Guay, Director of Interactive at Connelly Partners. "The site also empowers patients, as they benefit from the breadth of information and tools at their fingertips "Fingertips" is a 1963 number-one hit single recorded live by "Little" Stevie Wonder for Motown's Tamla label. Wonder's first hit single, "Fingertips" was the first live, non-studio recording to reach number-one on the Billboard Pop Singles chart in the United States. ." In addition to viewing the standard clinical resources, clinical trial results and patient information, patients utilizing BiDil.com may download suggested questions for their physician and learn more about heart failure education for the African American patient. NitroMed plans to include videos and on-demand teleconferences on the site in the future. About Connelly Partners Connelly Partners, a mid size, full-service advertising agency located in Boston's South End, believes in applying the power of human nature to grow their clients' business. The agency's mission is to give every brand they work with a persona from which companies can build relationships and have conversations with their audience. Clients include Fallon Community Health Plan, Bertucci's, Ocean Spray, TripAdvisor, Vinny T's, Wilmington Trust Wilmington Trust (NYSE: WL) was founded on July 8, 1903) as a banking, trust, and safe deposit company by DuPont president T. Coleman du Pont. He opened the business in the dining room and parlor of a former private residence at 915 Market Street in Wilmington, Delaware with a and the Advance Internet Division of Conde Nast. About NitroMed, Inc. NitroMed of Lexington, Massachusetts Lexington is a town in Middlesex County, Massachusetts, United States. The population was 30,355 at the 2000 census. The town is famous for being the site of the opening shots of the Battles of Lexington and Concord, the first engagement of the American Revolution. is an emerging pharmaceutical company and the maker of BiDil(R) (isosorbide dinitrate/hydralazine hydrochloride), an orally administered medicine available in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. for the treatment of heart failure in self-identified black patients. In this population, BiDil is indicated as an adjunct to current standard therapies such as angiotensin converting enzyme Noun 1. angiotensin converting enzyme - proteolytic enzyme that converts angiotensin I into angiotensin II angiotensin-converting enzyme, ACE peptidase, protease, proteinase, proteolytic enzyme - any enzyme that catalyzes the splitting of proteins into (ACE) inhibitors and beta blockers Beta Blockers Definition Beta blockers are medicines that affect the body's response to certain nerve impulses. This, in turn, decreases the force and rate of the heart's contractions, which lowers blood pressure and reduces the heart's demand for . There is little experience in patients with New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of Heart Association Class IV heart failure. BiDil was approved by the U.S. Food and Drug Administration, primarily on the basis of efficacy data from the Company's landmark A-HeFT (African American Heart Failure Trial) clinical trial and is marketed by NitroMed through a specialty medicines sales organization. For full prescribing information, visit: www.BiDil.com. BiDil is a registered trademark of NitroMed, Inc. |
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